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I have a website in the tires and rims niche, but my brand's name ends with "..... Wheels". The thing is, if I want to write about automotive at all, and not only about tires (
I have a website in the tires and rims niche, but my brand's name ends with "..... Wheels". The thing is, if I want to write about automotive at all, and not only about tires (
Not so. As long as your content is well-organized, relevant to your niche, and provides value to your audience, expanding into broader automotive topics should not negatively affect your rankings.
Abie
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Hey everyone! Is there PPC classes for just premium accounts, and not premium +?
Yeah, they're in PP+, sorry.
Resources Why PPC Can Equate to MASSIVE SUCCESS An Introduction to PPC (Pay Per Click) How to Create PPC Ad Groups for Product Reviews Abie
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Hey everyone! Is there PPC classes for just premium accounts, and not premium +?
Yeah, they're in PP+, sorry.
Resources Why PPC Can Equate to MASSIVE SUCCESS An Introduction to PPC (Pay Per Click) How to Create PPC Ad Groups for Product Reviews Abie
See more comments
Hey there, community!
I have one question.
I have some older articles on my website that are not ranking. My idea is to delete them, then use the same keywords and co
Moreover, you have FANTASTIC responses here; kindly let us know if you require additional assistance.
Thank you, Abie!
Indeed, now I have the answers I needed.
Thank you all for your time to explain this, it is really helpful.
Hey Nikolay,
There's a few different things you can do.
Firstly, just to cover what Mark has mentioned below.
Yes, you should be updating "older" articles regularly.
You're probably not at that stage yet, but I will typically update articles that have been on site for longer than a year, and definitely longer than 2 years.
Furthermore, you can add an "updated date" or if it's major change you can change the published date to today too.
Forget "quality", forget "ranking", forget "improving" the articles for just one second, look at this from a human perspective.
If you search for something on Google and the top 2 results seem to have the information you are after, the number one ranking article has a date of 25th July 2018 and the number two ranking article has a date of 10th March 2024, which one do you click on?
Basic human psychology says you will click on the NEWER article.
We typically look at "old" things as "outdated".
Okay, now for whether you should update or delete.
The best thing to do is to look at the articles under PAGES in Google Search Console.
Change the date to LAST 28 DAYS and then see how many IMPRESSIONS you've had over the last 28 days for EACH INDIVIDUAL PAGE.
If it's a decent amount, this means there is interest in this topic, so it makes sense to "update" the article.
If you have hardly any impressions at all, there's not interest in that topic, you're not ranking, so it could be viewed as an "unhelpful" article.
Sure, some topics may become of interest at a later date, and there are stats that show that 15% of ALL Google searches on a daily basis are completely NEW and have never been searched for before.
So, a "poor performing article" (in terms of ranking and impressions) could become "popular" over time, but the only way you would know this is if you know your niche REALLY well, i.e. you have a vast amount of experience or expertise in the niche.
Okay, the reason to update an article rather than writing a new one on EXACTLY the same subject is that the original article has already gained some "authority".
It's been indexed for say a good few months, so you don't have to go through all that hassle with a NEW article.
It may have links pointing to it. your own from say social media, or potentially other people ma have linked to it.
If it has had impressions, and even a few visitors in the past, this slightly increases the "authority" of that page.
So, always look to update first, BUT, based on what I've said above.
If you're not really getting many impressions, if you've never ranked and never had a visitor to that article, it's basically a "waste".
In this case, yes, I would delete the article.
When deleting an article you've got a couple of choices.
If you have other articles on your site that are similar, you can place a 301 redirect from the deleted article to a "similar relevant article".
You can do this with a plugin called REDIRECTION.
It is as simple as pasting the "deleted" article url in one box, and then the other article into the next box, and clicking ENTER. Done, the old deleted article will now automatically be redirected to the other "relevant" article for anyone who clicks on it (they won't even realise it has happened, it is a seamless process).
However, if you don't have any other articles that are relevant to the article you wish to delete, then simply install the 410 plugin.
When you delete an article it will give anyone who clicks on it a 404 error page (page not found).
Now, regardless of what anyone says in the SEO industry, 404s are not bad, and they won't affect your rankings.
BUT
If you have more 404s on your website than actual active articles, this is a complete mess, and therefore, you may be punished for this.
So, the easiest thing to do is have the 410 plugin. Once you delete an article and then 2nd delete it in Trash, you will be prompted as to whether you want to add the 410 status, click YES.
As I say, 404s aren't really a problem unless you have 1000s of them, but the 410 status code literally says to Google, "This article has now been permanently deleted, there is no need to ever crawl this url again".
However, if you leave a deleted article as a 404 status Google will keep crawling that url every single time they visit your website.
This is simply a waste of "crawl budget", plus, by adding the 410 status you are "helping" Google out by telling them it is permanently deleted... can't do any harm "helping Google out", can it?
Partha
Won't that hurt my existing rankings if I focus on just updating my old content without adding new posts, or updating the old content still counts as "refreshing" the website?
And also updating old content that isn't ranking will make it rank if the updated version is of high quality?
See more comments
Delete old content that is not ranking?
Hey there, community!
I have one question.
I have some older articles on my website that are not ranking. My idea is to delete them, then use the same keywords and co
Moreover, you have FANTASTIC responses here; kindly let us know if you require additional assistance.
Thank you, Abie!
Indeed, now I have the answers I needed.
Thank you all for your time to explain this, it is really helpful.
Hey Nikolay,
There's a few different things you can do.
Firstly, just to cover what Mark has mentioned below.
Yes, you should be updating "older" articles regularly.
You're probably not at that stage yet, but I will typically update articles that have been on site for longer than a year, and definitely longer than 2 years.
Furthermore, you can add an "updated date" or if it's major change you can change the published date to today too.
Forget "quality", forget "ranking", forget "improving" the articles for just one second, look at this from a human perspective.
If you search for something on Google and the top 2 results seem to have the information you are after, the number one ranking article has a date of 25th July 2018 and the number two ranking article has a date of 10th March 2024, which one do you click on?
Basic human psychology says you will click on the NEWER article.
We typically look at "old" things as "outdated".
Okay, now for whether you should update or delete.
The best thing to do is to look at the articles under PAGES in Google Search Console.
Change the date to LAST 28 DAYS and then see how many IMPRESSIONS you've had over the last 28 days for EACH INDIVIDUAL PAGE.
If it's a decent amount, this means there is interest in this topic, so it makes sense to "update" the article.
If you have hardly any impressions at all, there's not interest in that topic, you're not ranking, so it could be viewed as an "unhelpful" article.
Sure, some topics may become of interest at a later date, and there are stats that show that 15% of ALL Google searches on a daily basis are completely NEW and have never been searched for before.
So, a "poor performing article" (in terms of ranking and impressions) could become "popular" over time, but the only way you would know this is if you know your niche REALLY well, i.e. you have a vast amount of experience or expertise in the niche.
Okay, the reason to update an article rather than writing a new one on EXACTLY the same subject is that the original article has already gained some "authority".
It's been indexed for say a good few months, so you don't have to go through all that hassle with a NEW article.
It may have links pointing to it. your own from say social media, or potentially other people ma have linked to it.
If it has had impressions, and even a few visitors in the past, this slightly increases the "authority" of that page.
So, always look to update first, BUT, based on what I've said above.
If you're not really getting many impressions, if you've never ranked and never had a visitor to that article, it's basically a "waste".
In this case, yes, I would delete the article.
When deleting an article you've got a couple of choices.
If you have other articles on your site that are similar, you can place a 301 redirect from the deleted article to a "similar relevant article".
You can do this with a plugin called REDIRECTION.
It is as simple as pasting the "deleted" article url in one box, and then the other article into the next box, and clicking ENTER. Done, the old deleted article will now automatically be redirected to the other "relevant" article for anyone who clicks on it (they won't even realise it has happened, it is a seamless process).
However, if you don't have any other articles that are relevant to the article you wish to delete, then simply install the 410 plugin.
When you delete an article it will give anyone who clicks on it a 404 error page (page not found).
Now, regardless of what anyone says in the SEO industry, 404s are not bad, and they won't affect your rankings.
BUT
If you have more 404s on your website than actual active articles, this is a complete mess, and therefore, you may be punished for this.
So, the easiest thing to do is have the 410 plugin. Once you delete an article and then 2nd delete it in Trash, you will be prompted as to whether you want to add the 410 status, click YES.
As I say, 404s aren't really a problem unless you have 1000s of them, but the 410 status code literally says to Google, "This article has now been permanently deleted, there is no need to ever crawl this url again".
However, if you leave a deleted article as a 404 status Google will keep crawling that url every single time they visit your website.
This is simply a waste of "crawl budget", plus, by adding the 410 status you are "helping" Google out by telling them it is permanently deleted... can't do any harm "helping Google out", can it?
Partha
Won't that hurt my existing rankings if I focus on just updating my old content without adding new posts, or updating the old content still counts as "refreshing" the website?
And also updating old content that isn't ranking will make it rank if the updated version is of high quality?
See more comments
Hey guys, I'm not sure if this question should be here, but it seems I cannot find information anywhere else.
Is it OK to use Emojis in my niche pins descriptions?
You can also depend on your audience. What message do you want to convey? Will the emojis serve a purpose?
Suppose your audience is the serious type; probably not if it is a niche with some fun element.
You should also check pins in a similar niche and see what the competition is doing before you decide.
I also recently blogged that the competition should not hinder your creativity; if you feel something within your heart that will play it right, go for it.
See more comments
Can I use emojis in pinterest descriptions?
Hey guys, I'm not sure if this question should be here, but it seems I cannot find information anywhere else.
Is it OK to use Emojis in my niche pins descriptions?
You can also depend on your audience. What message do you want to convey? Will the emojis serve a purpose?
Suppose your audience is the serious type; probably not if it is a niche with some fun element.
You should also check pins in a similar niche and see what the competition is doing before you decide.
I also recently blogged that the competition should not hinder your creativity; if you feel something within your heart that will play it right, go for it.
See more comments
Not so. As long as your content is well-organized, relevant to your niche, and provides value to your audience, expanding into broader automotive topics should not negatively affect your rankings.
Abie
Thank you, Abie!
You are welcome.
Abie