Creative Almost No Cost Marketing

blog cover image

(Cover Photo: Image of newspaper ad from 1988)

Hi Everyone!

I want to help you think outside the box on whatever you are promoting.

Back in 1988, I came home to Wisconsin USA in April after serving in the U.S. Marines for 8 years and that Summer we had a scorcher of a summer so I came up with an idea to have a T-shirt printed up for retail.

I was able to put it in a few retail stores on consignment, but I wanted to be able to promote it also some how hopefully for as little as possible. I wasn't expecting to get rich on this idea, but it would be nice to make some money.

So what I did was I mailed a free T-shirt to 3 different Weather men at their TV stations. To my surprise, 2 of them during their Live Weather report held the T-shirt up and told them I had sent them the shirt and they thought it was a cool shirt.

With Red over the White T-shirt it said:

"I survived the HOT Summer Drought of '88'. The letter O in HOT was represent by the Sun.

I did make a few direct extra sales because of that, but the coolest thing to me was seeing my shirt on TV! :-)

What got me to thinking about this is I am attempting to promote a prank book that I recently published. So I sent a gift copy to a prominent American.

I believe if he sees it, he will find it to be funny and I hope funny enough that he might mention it on Social Media or even hold it up during some of his events.

The potential for sales is truly unlimited, but even if he just mentioned it, I would be happy with that. He'll receive it around May 24th and I am definitely anxious to see what, if anything happens.

Oh by the way, his name is President Donald J Trump. :-)

To Our Success!

Mel Waller

Create Your Free Wealthy Affiliate Account Today!
4-Steps to Success Class
One Profit Ready Website
Market Research & Analysis Tools
Millionaire Mentorship
Core “Business Start Up” Training

Recent Comments


Hi, Mel, I found this quite inspiring:

by Anonymous

I used to have a comfort zone
where I knew I couldn't fail,
The same four walls of busy work
were really more like a jail

I longed so much to do the things
I'd never done before,
But I stayed inside my comfort zone
and paced the same old floor

I said it didn't matter
that I wasn't doing much,
I said I didn't care for things
like diamonds or furs and such

I claimed to be so busy
with the things inside my zone,
But deep inside I longed for
something special of my own

I couldn't let my life go by
just watching others win,
I held my breath and stepped outside
to let the change begin

I took a step and with new strength
I'd never felt before,
I kissed my comfort zone good bye
and closed and locked the door

If you are in a comfort zone
afraid to venture out,
Remember that all winners
were at one time filled with doubt

A step or two and words of praise
can make your dreams come true
Greet your future with a smile,
success is there for you!

Excellent! Thanks for sharing Brian! :-)


Hello Mel

Wow this was great blog post and I really like this idea. It has given me something to think and food for thought. I will definitely try implementing this idea into my business one day.

I look forward to hearing if anything happens with the book you sent to Donal Trump. The sky is the limit these days and the potential for sales can come from anything even in the most unexpected ways.

Thank you so much for this great blog post Mel. All the best to your success.



Thanks Timothy! I'll let everyone know what happens or not with the book.


Hello Mel

You're welcome. I look forward to hearing what happens with the book. All the best to your success.



Good morning Mel,

I hope you're all doing well. It's to see you're back blogging!

What a great, but simple idea, Mel! It's amazing that two out of three weathermen took up your offer, that's very good going! I hope President Trump looks at your book!

Good for you for taking the initiative!

Have a great day.


Thanks Roy!



I knew it was going to be Donald Trump. He's the only one I know of who has a sense of humor.

That's a great idea you had back in 1988 and a great idea in 2023. I'm excited to hear updates if any, on the book you sent to DJT.

I love your creative thinking.

Thanks Jarielyn! Will update.


Great idea.

Thanks Steve Oi! A lot of Stephen's will be after that shirt. :-)

Mel Oi

Amazing plan.

Thanks Jim!


Wow! This is exactly what thinking out of the box means sir.

I have not thought of leveraging this channel in my little promotions, though I am yet to learn the art of writing and publishing.

Thanks so much for sharing Mel, I look forward to your success on this sir.

You are most welcome Godspower!


This is quite outstanding Mel!

Myra ♥️

Thanks Myra!


See more comments

Create Your Free Wealthy Affiliate Account Today!
4-Steps to Success Class
One Profit Ready Website
Market Research & Analysis Tools
Millionaire Mentorship
Core “Business Start Up” Training