Using Gmail, Yahoo or AOL to Send Your Newsletters? Think Again!

Last Update: May 31, 2016

I've just received an email regarding Google's decision to implement the strict DMARC policy to reduce phishing emails. The link in the email is to http://www.mailpoet.com/gmail-changing-june/?utm_s...

What the heck is DMARC? https://dmarc.org/wiki/FAQ#What_is_DMARC.2C_and_ho...

So I've done a little 'fishing' of my own and discovered that starting June 2016 Gmail is joining Yahoo and AOL (and others) in a bid to reduce spam. Any bulk emails sent from third party email marketing software using a Gmail address in the 'From' line will end up in the spam folders of your recipients. Even if you've used a double-optin, if the newsletter doesn't originate from Gmail.com then it will be rejected. Why? Because the emails you sent were from servers of your email marketing software instead of from a Google, Yahoo or AOL server. This issue applies to all 3rd party email marketing software.

Other sources I've checked include:

https://sendgrid.com/blog/gmail-dmarc-update-2016/

https://www.soundest.com/blog/gmail-dmarc-policy-c...

All the more reason to have your own domain specific email address. Setting Up a Domain Specific Email Account

Coincidentally I've just released a new training video on setting up your domain specific email in Thunderbird. Domain Specific WA Site Email Using Thunderbird (free)

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DeniseOlsen5 Premium
So much to learn! Thanks for the heads up on this!
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MarionBlack Premium
You're welcome Denise.
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LyndiM Premium
OK, thanks, Marion. There are so many things to get right!
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MarionBlack Premium
So much to learn. I'm still learning something new every day.
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bsmith1222 Premium
Thanks for the heads up!
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MarionBlack Premium
You're welcome Brian.
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TGrisaft Premium
Thanks for the heads up to try and stay one step ahead of them.
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MarionBlack Premium
That's one of the great things about WA, the members here keep each other one step ahead.
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JewelCarol Premium
Awesome, it makes sense to use our domain email address. Thank you my dear Marion!! :))
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MarionBlack Premium
Definitely more professional.
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Ken-Pringle Premium
Very good information Marion.
I have been trying to get people to understand
the importance of using their domain email address
in their promos for a long time now.
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MarionBlack Premium
This DMARC policy may open their eyes.
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Ken-Pringle Premium
We can hope for their sake.
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Ultimateless Premium
This is really useful advice. Will this apply Awber or Mailchimp where they keep track of your email clients?
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MarionBlack Premium
Yes if they are using their servers to send the emails. But it's only applicable if you're not using your own domain name as the email address in the 'From' line.
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DarleneB Premium
Thanks for sharing this. I really appreciate that.
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MarionBlack Premium
You're welcome Darlene.
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kiliwia62 Premium
Bookmarked Marion to be read later and thanks for the heads up too :)
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MarionBlack Premium
You're always welcome Sylvia.
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Megastar Premium
Thank you Marion for the efforts you take to assist and guide us in the right direction.
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MarionBlack Premium
It's always a pleasure.
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AlexEvans Premium
Thank you for sharing this with us Marion, it does make perfect sense to use a domain specific email, looks more professional as well.
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MarionBlack Premium
Absolutely!
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Happy12 Premium
Thank you for the information . I will probably have to use my personal email then and update my pages ?
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MarionBlack Premium
You should be using a domain specific email address like Kyle recommends.
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With-Kev Premium
Thanks for the heads up Marion. WOW this might affect autoresponders like GetResponse and aWeber. Cheers Kevin
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MarionBlack Premium
Yes, because they use their own servers not Gmail.
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Seahawk8058 Premium
Thanks for the info. I will take the training as well.

Greg
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MarionBlack Premium
Thank you Greg.
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VinceHuynh Premium
Great stuff Marion, Thanks!
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MarionBlack Premium
You're welcome.
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Dreamer56 Premium
Marion to the rescue once again thanks
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MarionBlack Premium
(◠‿◠✿)
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KJ71 Premium
curious...
I've integrated Getresponse with my gmail and newsletter campaign. I do have the domain specific email set up as well. (per Kyle's training).
Should I make that address (for me it's lefty@comicalgolfer.com) my "default" address or campaign specific address in Getresponse? I'd be pretty unhappy, to say the least, if google et al "spammed" my mail. It took me more time than I care to admit to set up and write/edit the welcome letter and newsletter! And I included the double opt-in.

or is all of this even applicable to the topic?

thanks for thoughts/responses. Still a "noob" :)
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MarionBlack Premium
If you use lefty@comicalgolfer.com as the address in the 'From' line you should be good to go.
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KJ71 Premium
thank you Marion
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LisaFranks Premium
Marion,

Thanks for the heads up :)
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MarionBlack Premium
You're welcome Lisa.
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Jpowell1278 Premium
If you have your domain specific email linked in with yahoo, and google is it ok. Or do you have to unlink it through this new rule.
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MrsNLynah Premium
Thanks Marion for the heads up. I've always used my own email from my domains. My gmail, yahoo and aol accounts are for junk mail.
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MarionBlack Premium
Yes, Gmail, Yahoo and AOL accounts are for junk mail.
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GlenPalo Premium
If your email marketing system campaigns are using a yahoo or AOL email, gmail address as the REPLY-TO, Yahoo and AOL and Gmail are now saying, “We do not vouch for this email being sent”. This is will cause your emails to be rejected and that is causing recipients to be removed from your list.

All the more reason to have your own domain.
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MarionBlack Premium
Exactly!
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Maestrob Premium
Thanks so much! Bryan
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MarionBlack Premium
You're welcome Bryan.
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paulgoodwin Premium
OMG that is great info Marion and thank you
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MarionBlack Premium
It's a real shock to the system. So many people use @gmail.com in the 'From' line.
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JudeP Premium
Wow, thanks for the info Marion :)
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MarionBlack Premium
As soon as I saw it I had to share.
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Kaciesmama Premium
f it doesn't originate from Gmail.com - but a lot of e-mails won't originate from Gmail.com domain specific or otherwise
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MarionBlack Premium
It applies to emails sent with @gmail.com in the 'From' line.
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GlenPalo Premium
They (gmail, yahoo etc) are looking at the REPLY-TO email address as well.
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