Using Gmail, Yahoo or AOL to Send Your Newsletters? Think Again!

Last Update: May 31, 2016

I've just received an email regarding Google's decision to implement the strict DMARC policy to reduce phishing emails. The link in the email is to http://www.mailpoet.com/gmail-changing-june/?utm_s...

What the heck is DMARC? https://dmarc.org/wiki/FAQ#What_is_DMARC.2C_and_ho...

So I've done a little 'fishing' of my own and discovered that starting June 2016 Gmail is joining Yahoo and AOL (and others) in a bid to reduce spam. Any bulk emails sent from third party email marketing software using a Gmail address in the 'From' line will end up in the spam folders of your recipients. Even if you've used a double-optin, if the newsletter doesn't originate from Gmail.com then it will be rejected. Why? Because the emails you sent were from servers of your email marketing software instead of from a Google, Yahoo or AOL server. This issue applies to all 3rd party email marketing software.

Other sources I've checked include:

https://sendgrid.com/blog/gmail-dmarc-update-2016/

https://www.soundest.com/blog/gmail-dmarc-policy-c...

All the more reason to have your own domain specific email address. Setting Up a Domain Specific Email Account

Coincidentally I've just released a new training video on setting up your domain specific email in Thunderbird. Domain Specific WA Site Email Using Thunderbird (free)

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GlenPalo Premium
If your email marketing system campaigns are using a yahoo or AOL email, gmail address as the REPLY-TO, Yahoo and AOL and Gmail are now saying, “We do not vouch for this email being sent”. This is will cause your emails to be rejected and that is causing recipients to be removed from your list.

All the more reason to have your own domain.
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MarionBlack Premium
Exactly!
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Maestrob Premium
Thanks so much! Bryan
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MarionBlack Premium
You're welcome Bryan.
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paulgoodwin Premium
OMG that is great info Marion and thank you
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MarionBlack Premium
It's a real shock to the system. So many people use @gmail.com in the 'From' line.
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JudeP Premium
Wow, thanks for the info Marion :)
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MarionBlack Premium
As soon as I saw it I had to share.
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Kaciesmama Premium
f it doesn't originate from Gmail.com - but a lot of e-mails won't originate from Gmail.com domain specific or otherwise
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MarionBlack Premium
It applies to emails sent with @gmail.com in the 'From' line.
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GlenPalo Premium
They (gmail, yahoo etc) are looking at the REPLY-TO email address as well.
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