Using Gmail, Yahoo or AOL to Send Your Newsletters? Think Again!
Published on May 31, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I've just received an email regarding Google's decision to implement the strict DMARC policy to reduce phishing emails. The link in the email is to http://www.mailpoet.com/gmail-changing-june/?utm_s...
What the heck is DMARC? https://dmarc.org/wiki/FAQ#What_is_DMARC.2C_and_ho...
So I've done a little 'fishing' of my own and discovered that starting June 2016 Gmail is joining Yahoo and AOL (and others) in a bid to reduce spam. Any bulk emails sent from third party email marketing software using a Gmail address in the 'From' line will end up in the spam folders of your recipients. Even if you've used a double-optin, if the newsletter doesn't originate from Gmail.com then it will be rejected. Why? Because the emails you sent were from servers of your email marketing software instead of from a Google, Yahoo or AOL server. This issue applies to all 3rd party email marketing software.
Other sources I've checked include:
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https://sendgrid.com/blog/gmail-dmarc-update-2016/
https://www.soundest.com/blog/gmail-dmarc-policy-c...
All the more reason to have your own domain specific email address. Setting Up a Domain Specific Email Account
Coincidentally I've just released a new training video on setting up your domain specific email in Thunderbird. Domain Specific WA Site Email Using Thunderbird (free)
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