Using Gmail, Yahoo or AOL to Send Your Newsletters? Think Again!
I've just received an email regarding Google's decision to implement the strict DMARC policy to reduce phishing emails. The link in the email is to http://www.mailpoet.com/gmail-changing-june/?utm_s...
What the heck is DMARC? https://dmarc.org/wiki/FAQ#What_is_DMARC.2C_and_ho...
So I've done a little 'fishing' of my own and discovered that starting June 2016 Gmail is joining Yahoo and AOL (and others) in a bid to reduce spam. Any bulk emails sent from third party email marketing software using a Gmail address in the 'From' line will end up in the spam folders of your recipients. Even if you've used a double-optin, if the newsletter doesn't originate from Gmail.com then it will be rejected. Why? Because the emails you sent were from servers of your email marketing software instead of from a Google, Yahoo or AOL server. This issue applies to all 3rd party email marketing software.
Other sources I've checked include:
https://sendgrid.com/blog/gmail-dmarc-update-2016/
https://www.soundest.com/blog/gmail-dmarc-policy-c...
All the more reason to have your own domain specific email address. Setting Up a Domain Specific Email Account
Coincidentally I've just released a new training video on setting up your domain specific email in Thunderbird. Domain Specific WA Site Email Using Thunderbird (free)
Join in the conversation in the comments below
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Recent Comments
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curious...
I've integrated Getresponse with my gmail and newsletter campaign. I do have the domain specific email set up as well. (per Kyle's training).
Should I make that address (for me it's lefty@comicalgolfer.com) my "default" address or campaign specific address in Getresponse? I'd be pretty unhappy, to say the least, if google et al "spammed" my mail. It took me more time than I care to admit to set up and write/edit the welcome letter and newsletter! And I included the double opt-in.
or is all of this even applicable to the topic?
thanks for thoughts/responses. Still a "noob" :)
If you use lefty@comicalgolfer.com as the address in the 'From' line you should be good to go.
If you have your domain specific email linked in with yahoo, and google is it ok. Or do you have to unlink it through this new rule.
Thanks Marion for the heads up. I've always used my own email from my domains. My gmail, yahoo and aol accounts are for junk mail.
If your email marketing system campaigns are using a yahoo or AOL email, gmail address as the REPLY-TO, Yahoo and AOL and Gmail are now saying, “We do not vouch for this email being sent”. This is will cause your emails to be rejected and that is causing recipients to be removed from your list.
All the more reason to have your own domain.
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Marion to the rescue once again thanks
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