SEO Tip: Keyword Placement
Last Update: Aug 15, 2016
The following are 8 areas where you can strategically place your targeted keyword for your article.
1) Page Title
This is the actual title of the article.
2) Meta Title
The meta title is shown within the SERP and can be (slightly) different than the page title. This can be controlled with All in One SEO.
3) Meta Description
The meta description is shown within the SERP and can be controlled with All in One SEO.
4) Above the Fold Content
This is the content that is seen on the readers screen before scrolling down to see more.
5) Internal Anchor Text Links
This where you can place an internal link from a different page to your initial targeted page and use the keyword (or related keyword) as the content.
6) Image Filename
Naming the image file as your targeted keyword doesn’t play a huge metric but every little effort certainly helps. Make sure there are no spaces with in filenames.
7) Image Title Tags
This is a title that you can give your image and can be similar to your meta title tag. Formatting within the code is as follows: title=“your keyword title” but can be done within the Add Media feature inside WordPress.
8) Image Alt Tags
This is a description that you can give your image and can be similar to your meta description tag. Formatting within the code is as follows: alt=“your keyword title” but can be done within the Add Media feature inside WordPress.
- You do NOT need to do all of these every time
- Ensure your efforts make human sense that the search engine can also understand.
- HUMANS first, SEARCH ENGINES second.
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