SEO Knowledge: External Link
Published on January 4, 2019
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
What is an External Link
An External Link is when you link a page or post from your site to another page or post on a different site. You also use specific words to link with.
For example, these words will link to a page in Wikipedia:
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The Benefit of an External Link
When you create an external link on your page/post, it shows Google that you are adding additional references to your topic and also creates a balance of internal & external links.
When you externally link with certain words, this helps Google understand the relevancy of the URL you are linking to and thus helps with YOUR rankings.
Affiliate Links are NOT External Links
Contrary to what you may think, affiliate links are not considered external links as there is a monetization strategy to it.
How to Create an External Link
Highlight the text you wish to link and press the link icon within your editing toolbar. From there, type the full URL of the external link.
When creating an External Link, ensure you are doing the following:
- Have at least one external link in your page/posts
- Use relevant anchor text
- Have the link open in a new window (although I prefer to have it load in the same window)
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