Is There An SEO Benefit to Bold Internal Links?
How do you format your internal links?
Hi Folks,
Some of my recent Expert video shorts have been about Internal Links and how important they are to your overall SEO Strategy.
Here are a few of them:
- How Many Internal Links Should You Have in a Post?
- How to Find Out The Number of Internal Links You Have to a Page
- How to EASILY Find Internal Link Opportunities Using ChatGPT
- The Importance of Internal Linking from Older Posts to New Posts
In one of them, I've been asked about making the internal links BOLD, so I thought I'd answer via a video.
So, in this video I answer the question is there any SEO Benefit to Bold Internal Links?
Watch the video and let me know your thoughts!
Do you prefer having bold internal links?
Recent Comments
11
Be sincere, be real. Everything else follows:
How Many Internal Links Should You Have in a Post?
How to Find Out The Number of Internal Links You Have to a Page
How to EASILY Find Internal Link Opportunities Using ChatGPT
The Importance of Internal Linking from Older Posts to New Posts
PM
Paul, if you can see that the text in the post is blue then if you hover over them and click on thwm you will be taken to other pages showing the answers....
i hope you find them...
Thanks Jay. In my opinion, the bold it's more for being visual appealing, but I was not using it.
Thank you, Jay. I had never tried it or wondered about it. But if it encourages people to click it, it may be useful. I will experiment.
yup, you are right Isabella, If bolding internal links can catch the reader’s eye and encourage more clicks, why not give it a try?
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Yes Jay, I do try to make my internal links visually appealing to grab the reader’s attention. Like you said, there’s no direct SEO benefit in terms of ranking higher on Google—but from a user perspective, bold links do stand out and encourage more clicks.
That means readers dive deeper into related content, understand the topic better, and spend more time on the site—which helps overall engagement. But yep, interesting to know making links bold, doesn’t boost SEO directly:)