The Importance of Internal Linking from Older Posts to New Posts

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37.4K followers

 In this video, I'm going to explain why you want to internally link from an old post to a new post when you're creating new content.

Hi Folks,

Do this ONE strategy and your content will index in the search engines faster!

Watch and learn how you can use older posts and internally link to newer posts and watch the magic happen!


27
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Recent Comments

13

Hi Jay, great tip about internal linking - thank you

What I've been doing recently, is creating an "additional reading" section at the bottom of the blog article and linking through to older posts.(similar to what you've just mentioned) Online newspapers use the strategy showing you some images and headlines of older articles.

As I use categories for blogs it is easier to find old blogs within the category to link to. I create the section using columns and images.

I changed my website in Dec 2023 and ranking fell off a cliff. I'm trying all sorts of things to get the rankings higher again. The "additional reading" results look promising with the blogs and the website as a whole, slowly clawing it's way back up the rankings again.

1

You're welcome Karen!

Sounds like you have a solid strategy happening.

Hey Jay, thanks for this. It is imperative to cross-link old and new posts as they help each other rank.

I have noticed your domain does not have dashes in between the words. As far as I know, from years ago already, your domain would be interpreted as a phrase that could easily rank if you separate the words like "I-film-things.com" and your homepage would very likely rank higher, especially if it is a high-demand and lowish competition long-tail keyword.

Something that I am practicing with the right post with traffic.

1

Excellent!

1

Thanks for the great tip, Jay! I do have one question ?
I’ve got one site that gets decent traction, and I recently built a sub-niche survival website as a smooth runoff from my Bigfoot site. The new site is only a week old and is already getting traffic from Google and Bing. I’ve got two blogs on the Bigfoot site that match up with posts on the survival one. So instead of an internal link, it would be more like a backlink, would this still help boost the newer content, or is the magic mainly in linking within the same site?

Shawn

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Hey Shawn,

Without getting too technical, I'd say Yes.

But an internal link shows the context and relevance of 2 topics on the same domain.

Thanks Jay, appreciate it!

Cool. Define an older post that has some traction. Are we talking impressions or clicks?

1

Age and indexed.
Anything after that is extra awesome.

2

Awesome! I have aged and indexed down then. lol
Actually, after looking at my posts, I realized I’ve done this already to some extent.

Thanks Jay

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