Our Mistakes of Yesterday Can Be Stepping Stones For Tomorrow
Last Update: Jun 25, 2018
This week was a challenging one! My routine was broken when my fiance wanted to put my skills to the test.
He wanted to have a site immediately. He wanted me to promote it on Facebook so he could have some handyman leads. I didn't know if I could build what he wanted in a day.
He had no idea what it took to build something from scratch, but he wanted a product...FAST!!
The hardest part is he wouldn't answer my questions about content. He just wanted a website that would appeal to his audience.
His answer: You no what I can do! Tell that to my audience.
He gave me a $25 budget for Facebook ads and said I want to see it at the end of the day tomorrow. Then he went to sleep.
I was frantic.
- Was it possible?
- Would I be able to show him what I learned so far?
- Would it be good enough?
I had almost completed Level 2 in my online certification course and had switched over to Affiliate Bootcamp. What I knew was pretty basic, so I didn't know if I could impress him with bells and whistles.
My content would have to be what sold him!
I started with his About Me page.
Who is John Nelson?
He has told me stories about his childhood and how his dad helped him mold his work ethic. I didn't have specifics. I basically knew he was a farm boy from Iowa.
- How would that appeal to a Texas audience?
- Why would a single mother hire a farm boy as a handyman?
- Why would people trust him in their home?
Then a calm came over me. I would write about a story he told me about a stepping stone path he built for his girlfriend when he first came to Texas. I knew the backstory but I would leave out the specifics and concentrate on the feeling of pride he had for that project.
The words started to flow.
He showed me a YouTube video of his farm in Iowa. It was 2014 Harvest with the soundtrack of ACDC's Thunderstruck. I watched the video to get in the mood for writing. I told his story from the point of view of a Texan woman.
- What is it about John Nelson that makes you want to hire him?
- How is John different from other handyman?
- How does John like to help people?
It was easier to write than I thought. The words poured out of me. I had to make it short and sweet, but I wrote 1000 words easily.
Then a feeling came over me. This is what it's like to write to an audience. It should be natural as if I was talking to you at a coffee shop.
It was easy to tell his story, because I have watched him work for the last 6 months. I watched him put in over 1500 hours working for a company that didn't understand his perfectionism.
Now I could talk about his true desire to please the customer and do it right the first time. We talked about that many times when he came home from work.
How he could not bend down to half measures. It was all or nothing.
He never expected anyone to follow him and finish the job.
The BUCK stops here!
So I wrote that post while he was sleeping and when he awoke I had it ready for him to review. He said, "Now it's time for me to live up to these expectations. You did well, Honey!"
I was relieved enough that the other 2 posts were easier to write that day.
It was a small beginning but I learned a lot from it this past week.
I have this TIP to write a great About Me blog.
- Tell a story.
People want to know the personal aspects of why they should do business with you.
- Ignite emotion.
People want to feel your passion and desire and how you can help them.
- Pick a side.
People want to know where you stand...what separates you from the competition.
At the time I was writing his blog it said more about me as a writer.
- Could I take the above TIP and bring it alive to both satisfy my customer and his audience?
- Have you had these experiences recently?
- What writing assignment gave you an aha moment?
Please comment below and share your experience.
All the best,
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