What are the benefits multiple marketing channels?

byLoes

13.2K followers

Updated 7 years ago

What are the benefits of multiple marketing channels?

Provide content across multiple channels and groups. When can you better write content with lists and when is long written content required?

Where to pay attention to?

Lists

On social media, posts with short list articles work well. People on Social Media want to see a quick to read article. When you focus your distribution especially through Social Media, you need to make sure that you have the right content available.

Long articles

If you want to be found through Google organic search, longer, educative articles are a better choice. If the information is too long and complicated then choose an infographic. This shows people at once what it's all about.

Video

Video is also a good choice for many types of niches and is being used online more and more. It's easy to consume and especially suitable for visual stories.

Are you the best, or is there more?

Think carefully about what you show and how it is being told. You must be able to tell people precisely what they invest in.You will not sell anything if you only shout out, buy this, because I say it is the best.

What should be in your content?

• Provide a solution to a problem.
• Provide valuable, substantive information.
• Be consistent. By publishing something regularly, you build a relationship with your target audience
• Create context-relevant content
• Test your content e.g. on FB and customize it when you do not get any response (Share-Likes)

Who is your audience?

Customize your content to the target audience. Young people you attract with videos, short texts and images, older people often appreciate a long read article.A long article is great but it isn't holy! A long video or extensive article can be very good, if it's worth it. But what scores best on Social Media is: 10 ways to.... 15 solutions for.... 5 life hacks you need to know....

Also, longer content will only work if you've made a connection with your audience. You can use a subject in several ways. If you have created an instructional video about your product, you can think of five ways to work on this for example, for a series of short blogs. And you can merge short articles, infographic's and images.

What is visual content marketing?

INSTAGRAM IMAGE

On Canva you can create the greatest Social Media and featured images.

FEATURED IMAGE (CANVA)

VIDEO: This is kids art

On Biteable.com you can create the nicest YouTube video's

INFOGRAPHIC: 5 SECONDS

On Magic.piktochart you can create fabulous infographic's

Always think of more possibilities.

Think in Images, articles, infographic's and video's

Featured images, article images and images for social media have to be different.Sometimes, the featured image is also suitable to use on Social media, article images are never suitable for Social Media. You do need to add text to Social Media images.