Change Your Mind-Set for Better Results

Last Update: September 15, 2014

As Internet marketers, our livelihood depends on search rankings. Much of our time is spent on doing relevant keyword research and developing strategies for incorporating them into our content.

We then work to optimize our pages and ensure that Google and the other search engines can easily understand what our posts are about. While this is an integral aspect of the process we must also keep in mind that search engines are constantly looking at the quality of the content to ensure that they are returning the best possible results for their users (AKA – web searchers).

One of the key factors influencing how they determine “quality” is back-links. They idea is that if people are linking to your content, it must be pretty good. As such, a strong back linking strategy needs to be incorporated into your efforts.

The Importance of Link Quality

A recent question posted here on WA asked about the usefulness of SEO programs that guarantee high rankings. In my experience, most of these systems help you spin (rewrite the same article many times in different ways) articles and deliver them to huge numbers of content sites.

This process is automated and can be done very quickly. So, it appears that they will get you a lot of back links very quickly.

And it might work. At least initially.

But there’s a problem. Google and the other search engines don’t like it. They have made it very clear that they want to see natural, high quality links that come about because your content is excellent, not because you blasted it out to hundreds or thousands of content mills.

And guess what? They spend a lot of time and money on making sure their search algorithms can detect such tactics. They will always have more resources than you and they will figure it out. And when they do, any of your gains will be lost and your site will be penalized. Maybe even banned.

So what can you do?

Obviously building links and promoting your site is a good idea, but they key is to change your mind-set. An article by Eric Enge at Search Engine Watch discusses how this can be accomplished.

View the article here: http://searchenginewatch.com/article/2330361/Link-Building-in-2014-is-All-About-Building-Your-Brand-Reputation

Grange recommends asking yourself the following questions to help you change your mind-set when building links. Ask yourself the following questions whenever you are trying to build a back link.

  1. Would you want the link if it didn’t help you with SEO?
  2. If you had to show the link to a customer or potential client, would it embarrass you?
  3. Is the link a genuine endorsement of your product or website?
  4. Does the link need to be justified, or is the justification obvious?
  5. Is the link useful to consumers of the content?

Change Your Mind-Set, Then Start Building Those Links

Once you start thinking about your linking strategy in a way that focuses on providing your potential clients or audience something of value, you will find that much of your back linking happens naturally and automatically because your content will improve and the back links will flow as a result. With this mind-set, you will be able to build high-quality links and improve your reach. And more importantly, you will be helping people find the information they need and increase your authority and/or brand in your chosen niche.

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VitaliyG Premium
I personally stay far away from any link building. I think if people share my content on their own without my nudge, then it's fine. Other than tha making youtube videos is also something I recommend. Absent that, I'm a strict isolationist on link building lol.
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LeviSteier Premium
Hey Vitaliy...I can't argue with that strategy. If your content is good, then you will get the back links organically. Which, of course, is ideal. Google loves Google, so focusing your content creation/sharing through their services, e.g. - YouTube, Google+, etc., is a good plan. Thanks for commenting!
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VitaliyG Premium
I absolutely agree with that Levi. Let it happen naturally. That's the best SEO policy in my opinion.
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CarlaIves Premium
Thanks, Levi. Lots of great info here! I do my own article spinning but that's for article writing for online media. I've seen the spinner programs and I don't think much of them. It's not really a good idea as Google will spot the duplicate content anyway. I like your checklist, too. Thanks!
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LeviSteier Premium
Hey thanks Carla! Glad you found it helpful!
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philsmkt62 Premium
Lots of information there....thanks for sharing your awesome post with us.
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LeviSteier Premium
You are very welcome sir!
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kholmes Premium
I go crazy with linking, page to page and outside source affiliate linking. Great post, thanks for sharing.
Kim
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LeviSteier Premium
Thanks Kim. On-site linking is also very important! Thanks for reading!
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kholmes Premium
So true! Right now I have 8 affiliates with one pending, which is one that I really hope approves me.
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Ken-Pringle Premium
Levi, great post and excellent information.
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LeviSteier Premium
Thanks Ken!
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Ken-Pringle Premium
You are welcome my friend, I call them as I see them. ;-)
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