Without this, your site WILL die.

Last Update: January 04, 2015

I have mentioned in past posts about the importance of having a mobile optimized version of your Website. Some of you may have already started working on that. At the same time some of you may be waiting for the right time to move to a mobile friendly theme. Well, let me tell you that you should not be waiting any longer. The Google team announced back in November the launch of a new label in search results which will show if a webpage is mobile optimized or not. This will undoubtedly have an affect on click-through rate by a great percentage for users using mobile devices to browse the internet. With more mobile devices than desktop in use, what do you think will happen? This is an example of how the new search return will look like for web-pages which are mobile optimized:

This is not an official ranking factor yet, but it might be considered as a another ranking factor in the very close future. Here is a quote from an official announcement page:

“We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

and

"We hope to see many more mobile-friendly websites in the future."

As you are designing your site, here are some of the factors which you need to consider while making your mobile friendly:

  • Avoid using flash or any other software which is not common on all mobile devices (Apple, Android, Windows).
  • Text of the webpage should be readable without zooming.
  • Size the content to the screen so users don’t have to scroll horizontally or zoom.
  • Links should be placed in a way so that they can easily be tapped, and have enough space between two links.

If you are using a modern theme, chances are your website is already mobile friendly. Though you should also check the Google webmaster tool for pages which are not mobile friendly. Here is the link to mobile usability report that you can get from GWT. In my own case I didn’t have any errors return on my site. However, doing some digging I found these to be the most common reported so far:

  • Touch elements too close
  • Flash usage
  • Content not sized to viewport

If you get any errors on your GWT dashboard, make sure you spend time to make changes to remove all the errors.


Test Your Website

If you are wondering if your website is mobile optimized or not, you should use the mobile friendly testing tool that Google offers. Simply enter your website link in the URL field and click on Analyze to see if your website passes or fails the test. Here is what the result looked like for one of my sites:

Having a mobile friendly website is becoming a necessity in today’s world because mobile device usage is increasing every day. According to some reports, mobile accounts for 60% of internet usage. Of that number, 99.5% of that usage is to access content/information.

I’m not a WordPress person, but talking to a WordPress expert you can make your WordPress Website/blog mobile friendly with your theme. The one recommend to me as the best responsive WordPress theme was Thesis WordPress theme (by DIYTheme) with a customizable responsive skin. If Thesis is too much for you then there are alternative approaches.

one of these is to use a WordPress plugin like WP Touch or you can use Jetpack plugin mobile theme to offer mobile optimized view. You can find the Mobile optimization under "Category" in the "Features" area of the site.


The Google mobile friendly badge will be rolling out globally very soon, and I recommend that you ensure that your website is mobile friendly before this happens. If not, it will affect your click-through rate, and may affect your search engine ranking over the time.

I've given you some tools so that you are not left totally unprepared. Don't get left out in the dark wondering what happened. Get your site mobile ready.

Best to everyone.

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kilan Premium
So sad that u must go. and i only came upon u today. Good luck out there in that vast abyss and if u ever feel like coming back, my email is marydsomers15@gmail.com.

tku for tip on mobile optimization. i going to do this right now.

kind regards,
mary somers
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LCJohn Premium
Keep at it, and always try to look at things from a different perspective. Ask those "what if" questions, then give them a try. If it works then you have gained, if not - nothing has changed. The great thing about the web is that you can always start again, and no one will know but you.
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MozMary Premium
The WP themes that come with the WA packages, both Starter and Premium, seem to be keeping an eye on this responsive issue, most of the ones I select are already responsive.
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macar786 Premium
Thanks very much for the advise , will check it out.
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kevgeick57 Premium
Thank-you.
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rosieM Premium
Great advice....even though a theme may say it is 'mobil friendly' or 'responsive' doesn't make it so. Your tips on testing were excellent; that's how I found out a while back for some changes needed to supposedly 'responsive' themes I had....sigh
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GARYPICK Premium
Great info, a must know!
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ATzortzis Premium
Great post,I checked it and I am OK
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helyearelyea Premium
good call to check this out. I was happy to see mine was set up from the get go.
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rufat Premium
Great post.
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CathyS Premium
You have the best stuff! Thank you a million times and God Bless! ~Cathy
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kiliwia62 Premium
Quick update, just checked my 2 sites and they both got the green light, YAY.
Thanks again for sharing. :)
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jvranjes Premium
Now I am worried, I got the message it is not mobile friendly:
Text too small to read
Links too close together
Mobile viewport not set

There are instructions on how to deal with this though.
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LCJohn Premium
You can correct most of your problems with some CSS if you know how to update the files. If not try the WPTouch or Jetpack links provided. Those should take care of you problems. If not get back with me and I'll see what I can do.
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jvranjes Premium
Yes definitely I shall try mu best, if not I shall get back to you, Thank you.
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jvranjes Premium
John, cannot find "Category" in the "Features" area of the site which you mentioned.
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LCJohn Premium
Go to main page and scroll midway down to features. Then click category button. Scroll down again and you will find mobile.
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jvranjes Premium
Sorry John which main page, dashboard?
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kiliwia62 Premium
Thank you for the information will check my websites. :)
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MarieKi Premium
Thank you for sharing. I was very worried. Do I have to make my site all over again? But no worries. My site was mobie friendly. :)
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LCJohn Premium
Best to find out now rather than later. I had a site that wasn't mobile friendly. Took weeks to rebuild with the correct CSS. I never want to do that again.
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MarieKi Premium
It's so great that we got this information from you. This is giving everyone the time to make their sites mobile friendly in time.
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BrooklynPhil Premium
Thanks again John.
I finally passed a test, "Awesome! This page is mobile-friendly"
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LCJohn Premium
I think it's the only test I passed that I didn't have to study for.
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BrooklynPhil Premium
Blood Test ;^)
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LCJohn Premium
Lol, I think my blood contains nothing but coffee.
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DarleneB Premium
Thanks for the info, John. I tested my website & it's okay.
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LCJohn Premium
Awesome, good to hear. Best to know now than to find out your site isn't after the complete rollout.
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