Have you ever heard of a MAP policy?
Published on May 3, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
MAP policy doesn't mean the picture of a MAP. hahaha
I sell products on my websites, I have access to thousand's of product in my niche.
Almost every manufacturer has some type of a MAP policy in place.
MAP stands for Minimum Advertise Pricing.
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MAP is different depending on the manufacturer,
Some manfacturers have MSRP set as the MAP. Some have it so you can go 10% or 20% under MSRP.
They are pretty serious about their MAP policies. I have in the past, not checked for a MAP policy and found out I was in violation. These were with 3 different manufacturers. How I found out is they send you a certified letter. Yes, this has happened 3 times since 2009. Not intentionally, but it happened. 1st violation, they give you 48 hours to get the price set at MAP.
What I like about MAP is it keeps the playing field even, if I set my prices at MAP, nobody can under sell me.
Say my price is $70.00, MAP would be $140.00, usually at the wholesale level I get half off of MSRP.
So if you're selling products from your website, make sure there isn't MAP policies in place for the product. Don't get the certified letters like I did.
Kenny
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