Does your keywords have Intent?
Have you ever checked your keywords? Does your keywords have intent?
You come across this fantastic keyword/keyword phrase with high search and low competition. Are you going to use it?
You should check the intent of the keyword first, you could be driving the wrong traffic.
Pop the keyword up in search, any of the search engines. Look through the search results, are they related to your niche? If not, you could be driving the wrong traffic to your website.
Aren't you looking for targeted traffic? Yea, okay, you're driving traffic to your website, but if you're selling a product/products, you're driving traffic that has no intent of buying anything. They probably won't even stay on your website long enough to read anything.
They pop in and out very quickly because it's not even close to what they were originally thinking they were coming in for. I've done it myself, popped into a website and it wasn't even close to what I was looking for. I popped in and right back out, I didn't stick around.
You may be driving traffic, but are you driving the right traffic?
Kenny
Recent Comments
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That is true we want traffic that we can be useful to. I have done the same thing pop in, oh that's not what I am looking for, pop out.
I have done the same thing. I don't stick around, it wasn't what I was searching for.
And somebody has to stay on your site for a while, that boosts rankings.
kenny
And it's easy to fall into that trap.
Especially when you find great keywords, but they may not be great keywords for your niche.
kenny
Hello Kenny,
OOOOOps . Quite a point. "driving the wrong traffic ".I can see how often this might happen.
Great question .
Thank you ,
Marcus
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That is a good point Kenny, I guess we are trying to develop that relationship with our respective audiences and selecting the appropriate keywords is critical with that process, thank you for the reminder.