Stick to the Basics - Forget those Shiny Gimmicks
It's 11:44 pm. I'm sitting in my porch, enjoying the cool breezes of the night, after a long but fun day. I'm exhausted but completely satisfied with my day.
As I'm sitting in my porch, I'm thinking about how life is so simple, but we often overcomplicate things. We take things too seriously. And the same goes for our businesses. Take it from me. I've tried many times, especially in the early phases, to do everything that those shiny looking gurus and courses say to do. But every time I come back to the fundamentals taught here at Wealthy Affiliate:
- Pick a winning and profitable niche;
- Create content that offers real value; content that solves a problem or satisfy some need;
- Become an SEO expert (and trust me, with the teachings and tools here at WA, that is very possible);
- Be CONSISTENT - this is so important. And I'll be the first to admit that in the past I've not really done this. It's still a struggle, if I'm being honest; and
- Ask for help when in need. This is one of the main reasons I love this beautiful community of ours here at WA.
It's easy to get distracted by the new methods, frameworks, and those 'never-seen-before' strategies. But the basics are all you need.
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I agree with you about the shining gimmicks. I've been working on being consistent. Thanks for sharing your thoughts.
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I have to agree with you points 2-5 Kevon, but... picking a winning and profitable niche??
Any and all niches can be winners and profitable, it just depends upon us as individuals and what we specialise in or have a whole lot of knowledge about...
Only time will tell!! ;-)
Thanks for the comment Jessie. it all depends on how you approach the niche. You have to admit that some niches are more competitive than others. Think about keywords (which are in essence a representation of potential demand within a given niche). Some keywords have more search volume than others (a niche with high demand). Some keywords are more competitive than others (a competitive niche). A winning or profitable niche is one where you strike a balance between demand and competition. You want to focus on keywords that are high in demand while being low in competition.
It doesn't mean that you cannot win in a high-competition scenario. With high competition, you need to work harder and spend more (time or money) to get in front of your intended market or to rank on 1st page in Google. Imagine trying to launch a new search engine to compete with Google, that's too much competition to deal with.
You'd hear Kyle talk about long-tail keywords. Let's discuss that for a second. A niche that is too broad will be more difficult to rank on 1st page in Google (too much competition). A niche that is too narrow is also difficult to succeed in because there's not enough demand / search. Long-tail keywords in essence is finding that sweetspot between high demand and low competition keywords. In other words it's finding that niche sweet spot.
In addition, if this niche aligns with your passion, then bingo, you've found a winner. Passion increases your chances of success, especially if you're in it for the long run.
The niche must also be Evergreen. Take fidget spinners for instance, that's not a niche you want to target because it's not evergreen (it was a fad). It won't be around in 2040 or 2060. Evergreen niches are a MUST for long-term success. It does not mean that someone can't make some money in the short term on a fad like fidget spinners. But if you are building a business that lasts, you absolutely need an Evergreen niche.
So when I say a "winning and profitable" niche, I'm in essence talking about an evergreen niche that represents that sweet spot between high demand, low competition, and personal passion. That's a winning and profitable niche. And it can be on virtually any topic or market, once you approach it correctly and do the right kind of research. The takeaway here is "sweet spot".
Cheers
Kevon
Great reply Kevon, although a little straining on the eyes to read!!
I totally agree though, if we find that "sweet spot" then things should always go much smoother! :-)
You're welcome Jessie.
All the best
All the best my friend! :-)