Decisions, Decisions. and a change of Direction

Last Update: May 27, 2018

Hi all,

I've really enjoyed my adventures here at WA to date, and building out my boot camp website writingforcash

However, I've come to the realization that I need to focus my time more in other areas of my life.

If only there were more hours in the day, but there are not, and I simply cannot fit everything I want to achieve into what little time I have.

As much as it kills me... I'm going to put my writingforcash website on the back burner for the time being - to focus on our existing bricks and mortar business, as we need to get our marketing strategy in place before next summer. For those of you who don't know, my husband and I own a little boutique accommodation business called Omau Settlers Lodge on the West Coast of New Zealand. My focus is to apply all the learning from Wealthy Affiliate to build out an authority site for the business of all the wonderful things to see and do within the region.

As a hotelier we are getting our profits squeezed by the 'big boys' such as Booking.com and Expedia who take 15% of every sale through their site. Therefore, my priority is to get our website ranking better on google and build an online presence independently of these online travel agencies (OTAs) so that we get more direct bookings through our website. After all, 15% in our pocket sounds much better than 15% in theirs!

I have used Canva to build a really strong brand theme - here's a couple of the post feature images that I've created using the template.


Now, when I blog on a new topic, all I have to do is swap out the background image and put in a title :)


If you haven't discovered CANVA yet, by all means check out my training tutorials about how to use this tool to develop your brand - it's absolutely fantastic and has really helped me to create a strong identity for my website. https://my.wealthyaffiliate.com/kdforsman/training

I also have another niche site which is ticking along okay and I will continue with that one as it's making a steady stream of adsense income.

I'm building email lists, trust and loyalty through both of these sites.

The niche site already has affiliate links throughout and I do plan on adding in affiliate links to the motel website once I have a steady stream of traffic to the site.

So... The SWAG challenge ...

I really hope I'm not booted out of the training - as I am still following the lessons, but rather than promoting WA, I'm applying the learning to my own businesses. The monthly training set by Kyle is a huge source of motivation for me, especially the writing targets.

My writingforcash website is getting referrals, and yes, I can see that it will be successful given time and a lot more content - but I have to be realistic about what I can fit into my day and my existing business interests absolutely need to come first.

Anyway, enough about me, just thought I'd write an update on where I'm at and why I haven't been particularly active here over the last few weeks.


All the best to all my WA peeps who are doing the challenge... I hope you are seeing some good break through moments with your respective websites - and I'd love to hear how you are getting on!

Best wishes, Karen,

Cape Foulwind, West Coast NZ :)

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TeamIceCream Premium
Hi Karen

Yes, no use trying to do everything, while there is only time for that much in day!

We will probably still see you around now and then, you think? ;-)

Even though you will be missed HEAPS, we wish you MUCH success and trust that we will see you back soon! ;-)

Thank you for all the very helpful trainings that you have created - your legacy lives on, until you return! ;-)

Sharlee (Chocolate IceCream)
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PatsyC Premium
Hi Karen,

I would be doing the same, business comes first and the rest will follow in time if it's meant to be.

Thanks for sharing your pictures, it looks so beautiful!

Thanks for the chats, I hope you will stop by and keep us posted once in a while, I would love that if you can :D

Wishing you all the best! ♥
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kdforsman Premium
Hi Patsy, thanks for reading... It's all well and good to have aspirations of '$50k per month' ;) but at this stage of my online journey I need to keep it real and achievable!!
I've enjoyed our chats also and I'll still be on here, just with a slightly different focus (my existing niches and bricks and mortar businesses)!
Talk soon,
Cheers, Karen
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PatsyC Premium
You are welcome Karen :)

Keeping it 'real' is the best way.

Happy to hear you will still be around :D
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Pernilla Premium
Karen, I believe you have done a very wise decision. We have to set our priorities in life and business. I'm sure your Omau Settlers Lodge business will benefit from this decision.

The images you have created really looks stunning!
Thank you for telling about your training - it's bookmarked.
:-)
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kdforsman Premium
Thank you so much for your kind words! Cheers, Karen
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arielharris7 Premium
Karen I wish you great success. It seems that whatever you do is done so well I have no doubt you will soar.Thank you for all your trainings and consideration. I am.happy we got to connect.Travel well through through this journey. In peace and gratitude and big hugs...ariel
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kdforsman Premium
Thanks Ariel that's so kind of you. I hope you are better now?? Cheers, Karen
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laparra1 Premium
Good Morning Karen,

That outlay looks really good and I am happy to hear of your success. I fully understand your family business comes first and how good that all you have learned is such a help. I think we all wish the day had some extra hours but it is like it is. In 2020 Michael and I plan to visit NZ so perhaps we will meet.

All the best, greetings from the south of Spain, Taetske
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kdforsman Premium
Hi Taetske, thanks for reading and for your feedback. Yes the family business must come first and now that I've figured out the right course of action for me, it's a huge weight off my shoulders.
It would be lovely to meet you if you ever get to NZ - so please keep in touch!
Cheers, Karen
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laparra1 Premium
Good evening Karen,

Meeting people from WA is such a nice aspect of being with WA.
Here you can read my recent meeting with Michelle and Loes.
2019 we have the US on the program and I am making a list, the only problem is that that country is so huge.
In NZ I have personal friends and also know you, Valerie and Marion.
Michael has been to NZ already and if we do not stay in Spain we might come to NZ to spend our last years there, who knows

Greetings from the south of Spain, Taetske .
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mbouteiller Premium
Hey Karen,

Good for you! You can always go back to your 'writingforcash' website when you're ready.

Certainly your boutique accommodation business 'Omau Settlers Lodge' is extremely important and needs to be looked after first. What a cool name...

I wish you much success in your accommodation business AND I'm glad you are still with us.

Monica
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kdforsman Premium
Thank you Monica, that's so kind of you... I'm not going anywhere, WA has taught me so much and I'm looking forward to applying all those learnings to our motel business. Best wishes, Karen
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mbouteiller Premium
Very glad you are staying here.

I'll have to make a trip out there one day... is there any scuba diving there?
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wendyg53 Premium
NZ is on my bucket list - so now I know where to stay. ;-)

Do what works for you. The training here is meant to be used in whatever capacity works for the individual business person. Success is different for everyone, especially someone who has a brick and mortar business to attend to.

Maybe at some point, you can outsource some of the writing.

I love the artwork and graphics. Canva is terrific. :-)
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kdforsman Premium
Hi Wendy, thanks so much and YES, come and stay with us when you visit NZ! Canva is awesome - I sometimes wonder how I ever coped before Kyle introduced us to it! Best wishes, Karen
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AlexEvans Premium
Great news Karen, it can take time to reach that point where we become focused on business outcomes. It can take some internal debate, when the desicion is made it can be like a weight is lifted from our shoulders.
Best wishes as you grow your business, a trend is that folks are tending to be selective and a great user experience will draw them in.
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kdforsman Premium
You are definitely right about it being a weight lifted from my shoulders - it's amazing how much pressure we can put on ourselves! This decision feels right for where things are at now and I can always return to my bootcamp website in the future... the work already done on that site won't be wasted. Cheers, Karen
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AlexEvans Premium
The way tourism is exploding in NZ you will have an excellent season.
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RichBrennan Premium
I think you're making the right decision, Karen. Wealthy Affiliate isn't just about promoting Wealthy Affiliate or creating an online niche. It's also a great tool for building an online presence for a bricks and mortar business such as your hotel and for the moment that has to be your priority as you say. You're not walking away from WA. You're just utiliizing in another way and the opportunity to promote it will still be here when you return. Wishing you much success both here at in your hotel business :-)
Cheers
Rich
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kdforsman Premium
Hi Rich, and thanks so much for your lovely comments. Cheers, Karen
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Steven-A Premium
Karen, sorry to see you go you know you will be missed. The images look awesome. It doesn't matter what your focus is you're still part of the online community. And in a way, you are still writing for cash by way of bookings. Best of luck with that but we all know it will be fabulously successful.
Steve
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kdforsman Premium
Hi Steven, I'm only bowing out of the WA SWAG challenge, I'll still be here lurking around the place LOL. And yes, when all is said and done - it's all writing for cash! Onwards and upwards! Cheers, Karen
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RodClark Premium
Hi Karen

I have enjoyed your posts and regularly seeing you pop up in my Twitter Feed. I understand the 'hours in the day issue' as we still have a full time property management business to run.

The training and the people at WA are great, but haven't produced a dollar at this stage - you are way ahead of me with your skill set, so I am sure you will do well at whatever you choose to concentrate on.

Good luck and keep in touch.

Cheers
Rod
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kdforsman Premium
Hi Rod... thanks for your well wishes, I'll definitely keep in touch as my business website is hosted here at WA - one of the best decisions I've made to date, as the training has really helped get things tracking in the right direction. I'm sorry to hear you haven't created an income yet, best of luck with that. Cheers, Karen
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MojalefaR Premium
We do have to make tough decisions at some point in our lives. I have enjoyed reading your posts and I will surely be visiting your training on canva. I can see that the West Coast business will do very well indeed. If I should every venture to New Zealand ...

Awesomeness!
Mojalefa.
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kdforsman Premium
Hi Mojalefa, thanks and yes, if you ever venture downunder, be sure to check out the West Coast - it's untamed natural wilderness at its best! Cheers, Karen
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WendyLR Premium
I wish you luck Karen. Even making one post a month to your writingforcash site should help keep it going until you have more time on your hands to invest into it. No matter what you decide, I hope it all works out for you. :-)

I've heard of Canva. One tool I work with that's similar is PicMonkey. :-)
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kdforsman Premium
Thanks Wendy, actually that's a very good idea and one I should aim for. Best wishes, Karen
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Bryan8 Premium
Karen, those images look great! Putting your site on the back burner to focus on your primary source of income is smart. It's obviously not the most desirable thing to do, but probably is the smartest in reality. Maybe you could spend a couple of hours a week on it?

In any case I wish you and your husband a happy and profitable tourist season ahead!
Bryan
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kdforsman Premium
Hey Bryan... thanks for your feedback, I feel a bit better now that I've made the decision - I've been in an awkward holding pattern while I've been trying to figure out the best approach for ME. At the end of the day, we are all on our own journey, we all have our own aspirations and circumstances and we have to work within that. I'll still be active here on WA, just with a slightly different focus. Best wishes, Karen
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Bryan8 Premium
I hate that time of indecision. It seems like it lasts forever even if it's only a couple of hours. It's always better for me after I make the decision. Even if it's wrong and I have to change it I've done something.
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kdforsman Premium
That is so true. All the while I was 'pondering' the right decision (in my case this has taken the best part of a month), my writing output decreased to virtually zero! Now that the decision is made, my focus is back and I'm ready to crack on! Best wishes, Karen
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SWhitley Premium
Karen,
Too many tasks and not enough hours... Sometimes we have to look at the huge canvas and decide where to devote love to right now. We can always fill in the blanks when we get caught up.
Cape Foulwind sounds like something your heart is in and I think you have a great plan and will kick the Big Guy's tail. You are on the ground there, play to your strengths!
Best of luck and not only see you in Vegas some-day but hope to see your paradise firsthand!
To Success, by the best route possible!
Sanders
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kdforsman Premium
Hey thanks Sanders! Love your comment and yes, hope to get to Vegas someday!! Best wishes, Karen
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Bald Eagle Premium
Best of luck Karen - sounds like a very good idea to me as 15% is a big cut and once you get your site ranked higher than the "big boys" can you imagine what it will be worth?
This is a great way to use the training you have learned here.
See you back and active here soon.
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kdforsman Premium
Hi there, thanks for your comments and yes you're right, it's a big chunk out of our bottom line. I'll still be on here regularly as I have our motel site hosted through WA/SiteRubix - that was one of the best things I did when I first joined. It's meant I can make the most of all the built in extras we get on our websites, not to mention keyword research, sitecontent and the training. etc etc.
Best wishes. Karen
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JulieKJ Premium
It sucks to have to put your website on the back burner but the great thing about affiliate marketing is you can always come back to it!
I've had to do the same several times with my websites and, sometimes it takes months, but I finally get back to a place where I can start focusing on it again.

I wish you the best of luck and hope to see you back here regularly soon!
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kdforsman Premium
Hey Julie,

I'm still going to be around on WA, just not focusing on my bookcamp site. But yes, I agree with you, I can pick up things wit my writingforcash site once things settle - whenever that might be!

Thanks for reading and for your kind words.
Cheers, Karen
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HeidiY Premium
Sounds like a very sensible plan of action Karen. We love NZ, holidayed a few years ago, but only had time to do the middle of the North Island. Perhaps we will get back there at some stage and put Cape Foulwind on our itinerary.

Best wishes on the new site, look forward to seeing the post showing you in #1 rank over the big boys.
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kdforsman Premium
Hi Heidi, thanks so much - I hate not achieving goals or sticking to something when I have made the commitment, but our existing business has to come first - especially when it's the one that's putting food on the table and a roof over our heads! That said, my affiliate marketing sites are still part of my long term strategy towards retirement - so I am not planning on dropping the ball completely...

Hope to see you here in NZ one day.
Best wishes, Karen
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