For anything over 500 words, break your post content into logical sub posts of content or better yet link them in training presentations.

I just write until I've said all that I have to say on that topic. I hardly ever count the words anymore.
1000 is a solid post so long as you have made your point. Don't forget your intro, middle and a good outro, with a clear call to action.
Janelle.

I think it's what you say that is important which will drive people to your site. Quality not quantity. I have a blog that's been on page one of Google for years and I say very little....some only 50 words and it hasn't hurt my readership.

It needs to be as long as it needs to be - in other words, get your point across, don't use fluff or filler and break down into manageable chunks, with white space and pictures/videos inbetween words.

We also subscribe to the premise of getting the point across and then leaving things to the reader.

Chrissie and Joy, we beiieve, are accurate in their assertion that we live in an 'instant gratification' society {how many times have we heard THAT?!) and people don't have the patience or inclination for a long reading.

There was a 1983 movie called 'The Big Chill' in which actor Jeff Goldblum played a tabloid magazine writer named 'Michael Gold'.

In discussing his profession with his old college friends, he said, 'Well, where I work we only have one editorial rule. You can't write anything longer than it takes your average person to take an average cr*p'.

And, that was back in 1983!

I think its best to say what you have to say, then stop!
People have such short attention spans nowadays that very long posts could well put them off!! :)

We are at an age where many people get bored with reading. I personally don't think long posts are necessary as long as you get your point across. Be sure to use images and break up your content in small chunks. You might want to also include a video. I am sure some would not agree with me. So don't just take my advice.

I wouldn't be concerned about length as much as what you would like to share. Blogs can be short as long as you are getting across your message :-)

I have some post a that not even 1000 words as Ok justvsaid, the thoughtcwad finished. But on the other hand, I am working on a post right now that will well over 2000 words, because it deals with a horse training issue, and that's what is required. I always break it down into sections though. Then you can read a section, and digest it, and then go on.

I have seen studies where the longer posts are beginning to lose the traction they once had. I think Nathaniel said it best - just write and complete your thought, the information you're trying to convey. Don't worry too much about length. 1000 is great! Consistency in posts is likely more important than having fewer of longer length.