Google Getting Rid of Third-Party Cookies in Chrome. Thoughts?

Last Update: January 16, 2020

Hi WA friends!

News reported that Google is getting rid of thrid-party cookies in Chrome:

https://www.independent.co.uk/life-style/gadgets-and-tech/news/google-chrome-cookies-privacy-firefox-safari-a9285021.html

Any thoughts on how that will or will not affect affiliate marketing?

Any tech guy knows?

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cris1018 Premium
Thanks for posting this, Jerry. I've been following this in the news and you've started some great conversation.

It will be increasingly important to build relationships via strong content and collecting emails to connect with our audience independent of clicks and wishes. We're going to have to up our marketing game!
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JustAPerson Premium
I'm all for eliminating everything to do with tracking online. All of this stuff if done offline people would find it very weird & alarming to say the least but online it has become "just the way it is" and was ever increasing.

I think affiliate marketing has already been impacted to a large degree over the past several years. Same as websites relying on ads. Many millions of people use ad blockers and cookie blockers or at least have their browsers set to purge all cookies etc whenever they are closed. I do the same.

The ideal I think is, like Dale mentioned, to reach people who are ready to buy right now. Next is probably to get people one step back from "buying now" to know, like and trust you so they keep checking out your content.

One day all of this kind of tracking might be gone... cookies, pixel tracking, etc and will need to rely on the url params alone.

So I guess that leaves two main approaches... take advantage of it all as much as possible while it is available and be crushed if / when it changes OR stop relying on any of it and figure out how to make affiliate marketing work without needing any of that stuff so if / when things "go away" and everyone is crying doom & gloom... we are not impacted. :)
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Dale123 Premium
In my opinion whenever it comes to cookies, the bottom line is that you should simply focus on providing enough information to encourage the user to make an instant decision.

Cookies mainly come into play when the user is still indecisive & so leaves the page in search of more information.
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SimoninAsia Premium
Apple's Safari web browser has apparantely already been doing this for about a year. Whether or not you'll be affected depends on your affiliate tracking platform and this is about as far as my technical knowledge goes...

According to this article:

https://www.business2community.com/affiliate-marketing/how-will-googles-new-third-party-cookie-policy-affect-your-affiliate-program-02207824

There are choices: either make sure your affiliate program uses cookieless tracking or runs on a platform that isn’t considered a tracker, and thus isn’t on Safari or Chrome’s blacklist (like Refersion).

But of course this is in the hands of whoever is running your affiliate program and I have no idea what tracking WA uses.
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WealthyPilot Premium
Based on my understanding of the difference between first-party cookies and third-party cookies, cookies left by affiliate sites should be unaffected by this.

A first-party cookie is when the website you are ON leaves a cookie in your browser.

A third-party cookie is when you are on website A but through some clever on-page scripting, is able to leave a cookie from some other website B that you aren't actually on, in your browser.

The third-party cookie is what has become an endangered species, according to this article. Not first-party cookies.

When you visit an affiliate link, you are getting a tracking cookie FROM the very affiliate page that you are ON, so that is considered a first-party cookie.

So we should be good.

Here's another link that explains the difference between the two types of cookies.

https://clearcode.cc/blog/difference-between-first-party-third-party-cookies/
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DaveSw Premium
This was a very good explanation of the difference between the types of cookies...Good find!

Cheers!
Dave : )
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