Each affiliate network asks for a business name or account name as part of the application process. You are not Wealthy Affiliate, so don’t use that as your business name. Only Kyle and Carson can use Wealthy Affiliate because they are the only ones who can claim WealthyAffiliate.com as their URL.

Why does this matter?

When a merchant reviews your application to join their program, they will review your site as part of the process. They will expect your business name to have something to do with your site or company description. When things don’t seem to match, it is a red-flag that something may be wrong with your application, which could result in being declined from the program. Wealthy Affiliate is too well known for you to use that name, and it seems like you are pretending to be someone you are not.

Here are some choices you can use instead:

• Your company name, if you have one. It doesn’t have to be incorporated or an LLC.
• Your personal name – this makes sense to merchants!
• Your site name – the one you will actually be using to promote the merchants. You’ll need to enter it as part of your application anyway. Don’t use the www part, just the name.

If you want to bounce a name off me, feel free to do so either by adding a comment below or sending a private message. After 20 years in the industry, I’m an expert at this!