When Applying to Affiliate Networks, Don’t Use Wealthy Affiliate as Your Business Name
Each affiliate network asks for a business name or account name as part of the application process. You are not Wealthy Affiliate, so don’t use that as your business name. Only Kyle and Carson can use Wealthy Affiliate because they are the only ones who can claim WealthyAffiliate.com as their URL.
Why does this matter?
When a merchant reviews your application to join their program, they will review your site as part of the process. They will expect your business name to have something to do with your site or company description. When things don’t seem to match, it is a red-flag that something may be wrong with your application, which could result in being declined from the program. Wealthy Affiliate is too well known for you to use that name, and it seems like you are pretending to be someone you are not.
Here are some choices you can use instead:
- Your company name, if you have one. It doesn’t have to be incorporated or an LLC.
- Your personal name – this makes sense to merchants!
- Your site name – the one you will actually be using to promote the merchants. You’ll need to enter it as part of your application anyway. Don’t use the www part, just the name.
If you want to bounce a name off me, feel free to do so either by adding a comment below or sending a private message. After 20 years in the industry, I’m an expert at this!
Recent Comments
55
Thanks for the advice Jeannine.
I would never use the name of a company that I do not own. But I can understand why some people would do that. Not everybody who owns a website also is the owner of a company.
When I had my own virtual secretarial business I registered it as a company. So, it was no problem to provide my company name.
However, when I discontinued the service I deregistered the company. Now I get stuck when it comes to providing a company name, so I use my full name. And then I use it as a personal name.
Why oh why is everybody who provides a service expected to own a registered company!
Thanks Jeannine for raising the subject. I find it an interesting one.
Valerie
I use my website name for the company spot. It may not be an actual “company”, but it is my brand.
Networks don't expect you to own a registered company. You can just use your name, no problem. I think that a lot of people just use Wealthy Affiliate because that's where they are studying, so that comes to mind first.
Seems like common sense to some, but sometimes it's the small things like this that throw a curve ball!
Good of you to mention for those who were unaware. WA is the MEANS to building our business, NOT our business. This is simply the platform, or tool, used to get all of us from point A to point Z!(and the best one at that!)
Thanks Jeannine for the very helpful tip. It's not only great information for an affiliate marketing Newbie, but also serves as a reminder for more experienced marketers about using proper protocol when submitting an A.M. application.
Cheers,
Dave
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Good advice, thank you for sharing. If I can add to this advice; A lot of affiliate companies want your website to be somewhat set-up, not under construction. I would suggest creating some of your basic pages like home, about, contact and adding a post or 2. This way when the merchant does visit your website, to see if you qualify, they will have something to go by. ~LeNard
Absolutely agreed! When networks review, we want to see at least a handful of posts or pages to get a sense of the site's content. Don't apply without at least that much content or you stand a good chance of being declined.