Long Tail Keywords And Women
Published on March 30, 2014
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Just how important are those longer search phrases? And what do they have to do with women? Take a quick look at a few facts:
--Over one third of the total internet population buys goods online. Of these, 61% are women.
--Women account for 85% of *all* purchasing. They influenced $90 billion of consumer electronics in 2007, and the number has been steadily rising since then.
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--Men, when researching or searching, generally use short tail keywords. Women generally use long tail keywords.
--44% of all online shopping begins by the use of a search engine.
In view of the above information, concentration on a few long tail keywords might go a long way in successfully guiding traffic to your website. Google reported nearly 6 billion searches a day last year. That means that about 250 million online purchases began with a search on a search engine. And most of the purchases made were by women, who generally use long tail keywords.
So take a second look at that QSR the next time you see a longer search phrase. It just may be one more stepping-stone to a more successful website!
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