Local Marketing, Community Marketing

Last Update: March 31, 2018

LOCAL MARKETING / COMMUNITY MARKETING.

Have you promoted your website through LOCAL MARKETING?

I have been doing a little brainstorming lately on Local Marketing, also known as COMMUNITY MARKETING. This can even go a step further and be called Neighborhood Marketing or Local Store Marketing.

This kind of promoting specifically targets physical stores, restaurants and establishments around your location (community). Your promotion is directed to the population, instead of the mass market.

Besides advertising on the web, this is another fabulous option to get your business out there, that does not require much effort, but has a great return on investment!

WAYS TO PROMOTE.

Word of Mouth Advertising: Tell your friends, family members, church friends, and everyone you know locally within your community about your new website and ask them to visit it. You can make up some business cards to hand out with your web address listed.

Bumper Stickers: Go down to your local Staples store or print shop and have your very own bumper sticker made with a logo and your web address. Just imagine how many will see it as you drive around!

Mail: Yes, you can even promote your site the old fashioned way, through the regular mail. Do a mailing with a business letter of introduction and send it to all your friends and family and those in your community.

Local Team Sponsorships: Target your business with local team sponsorships, creating t-shirts, jackets, and uniforms. --A great way to get noticed!

In-Town Events: Hand out flyers at in-town events where everyone will be--a fair, town meetings, festivals, church picnics, etc.

Ads in the Town Newspaper: Write a business add with your web address and list it in your town paper. A great way to gain attention! It could even be listed in a smaller ad paper or ad flyer.

Belonging to a community has always been an important aspect of living in a town. It centralizes our need for being among friends and neighbors. Going to community functions and being around those you see on a daily or weekly basis is important in establishing support and a sense of belonging.

Wealthy Affiliate supports that necessity, as well.

So, why not search this option and put a little "jump" on your business!

Erin :)!

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fondevilla Premium
Thank you Herin for this helpful post. Its actually a real training. My site is in the niche of health and I was just referring my colleagues at my regular job to visit and read about stress management. One actually visited and left a comment. This is a testimony that what you have taught us works. I have learnt several other ways from your post which am also going to try. Once again, thanks a lot.
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herinnelson Premium
Perfect! So glad I could give you a further look into marketing locally! You are a prime example of it! Thanks for sharing your thoughts with us!
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fondevilla Premium
You are welcome. Have a beautiful Easter weekend my friend
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herinnelson Premium
...and you, as well! :)))!!!
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QAVAVO Premium
Here in Fiji the stores and supermarkets have well organized advertising networks that would be difficult to compete against.
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herinnelson Premium
Well, even a little local marketing may help some. It's worth a shot and can't hurt. Thanks for your input! :)!
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JillAlexaVA Premium
Hi Erin, Thanks for some good ideas.
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herinnelson Premium
You're so welcome, Jill! Happy Easter weekend! xoxo
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davehayes Premium
Yes I do, but the follow up response is always slower than I would like.
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herinnelson Premium
Yes, that may be true, huh?
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MichelleFitz Premium
THis is such a useful post. I have been thinking about this alot and although i post on the local communty FB pages I am finding that it is saturated with people doing similar stuff. I love how you suggest approaching local sports teams !!! This is totally something in my "realm" :) thanks you
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herinnelson Premium
Hello, Michelle! I'm so glad you found these suggestions useful! I'm going tomorrow to Staples and have a bumper sticker made for my web business! It sounded like fun to me! haha Let me know how it all works out for you!
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MichelleFitz Premium
I just messaged a local sports club and offered my services - there are hundreds around <3 every little helps!
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herinnelson Premium
OMGoodness! That's terrific! Good for you! So glad to help out!
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