Tips To Optimize Your Articles

Last Update: December 19, 2015

Here are my optimization tips for writing or improving your articles or posts.

  • Try to put at least one outbound link in your article linking to an authoritative website such as a .gov or .edu website.
    You do a Google search as follows;
    [your keyword] + .edu + .gov
    you can even add + .org if you like.The search looks like this for the keyword "aging"
    aging + .edu + .gov

  • Try to make your article easy to read. How?
    Test your article with the free Flesch Reading Ease test tool.
    About Flesch:
    http://www.readabilityformulas.com/flesch-reading-...
    Flesch free tool: http://www.readabilityformulas.com/free-readabilit...
  • Try to shoot for 300 to 600 words in your article. 300 is the minimum to satisfy Google and 600 is about where your readers get bored.
    If you write long articles like me, say 1200 words then break the article up into short sections.
    Add a header or title to each section.
    Keep paragraphs about 2 to 3 sentences long if possible.
  • Shoot for a keyword density of 5%.
    Test density here:
    http://tools.seobook.com/general/keyword-density/
  • Use your keyword in your section headings a few times but don't look spammy by using too many keywords in section headings.

  • When you add an image to your post then use your keyword in the "alt" tag before inserting into your website.

  • Make sure your focus keyword appears in the URL of your post.

  • Make sure your focus keyword appears in your meta description.
    Edit your meta description to make it sound really appealing.

  • Make sure your focus keyword appears in your page title preferably at the beginning of the title.

  • Effective page titles are between 40 and 70 characters also counting spaces.

  • Make sure the focus keyword appears in the first paragraph.
    I place my focus keywords in the first paragraph, last paragraph, and sprinkle the focus keyword within my article until I reach 5% density.

  • Make sure you have only used your keyword on one web page on your website.
    When you go to your WP dashboard then you can click on "posts" and get a list of your posts on your site.
    Configure that page to show your keywords you have used.
    That should help so you don't duplicate keywords.

  • Now send me lots of money for telling you my secrets.



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LOL,Will definitely hit you up if it works for me,Thanks
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mjbarrelet Premium
Great advice... thanks!
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ZEGU Premium
I have read this post the second time, really good information
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VicC Premium
Thanks for sharing Grampa! $$$$$$$ is for you! :D
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Jenna7 Premium
These are great tips, thanks for sharing! :)
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ABaradarian Premium
Should I edit and adjust my previous, already published posts to these suggestions, or just begin to implement this from now on?
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AimanB Premium
You should edit your already existing and publisbed posts:) You've still got new readers coming your way!
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ABaradarian Premium
Thanks!
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DianaEvensen Premium
LOL! Great tips, and I love your final one.
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bjdluna Premium
Thanks GrampaMike! Great info! I'll tell you what I will send you money when I start making money--I haven't sold anything yet on my website. That's why I want to get my affiliate things going ASAP. I'm hoping I can be successful at something! I used to be.

Thanks again, GrampaMike,
Barbara
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grampamike Premium
Patience and persistence. That's what will get you there.

My first business website was a total failure. However, that didn't stop me. I just dug in and worked that much harder.

My second site was where I figured things out. Made thousands of dollars my second year online.

As Kevin Costner heard in Field of Dreams, "build it and they will come."
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Fred Chong Premium
Hi Grampamike, Another piece of good info., easy to swallow and taste like my favorite vanilla. Thank you!
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grampamike Premium
Nuts, now I'm getting hungry.
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JayFran Premium
Very useful info. Thanks much.
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Fred Chong Premium
This post is inspirational, Thank you Grampamike!
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grampamike Premium
You are very welcome.
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ShallyK Premium
Great information to keep in mind.
Thank you Grampamike!
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grampamike Premium
You are most welcome.
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JeffBoivin Premium
Thanks for sharing this to do list like I like them so much !!!!
Here comes my bucket of thanks granmpamike :) For the money... :( but that life bless you, your familly and friends, Cheers from Saguenay, Canada. Jeff
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grampamike Premium
A very big thank you for the kind words.
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jkell05 Premium
Thanks for sharing, some great advice.
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Fgonzaga Premium
Mike, through a convoluted path where you responded to a shared member, I landed on this blog of yours. Thanks for sharing this great resource, and I am glad that I found it. If you use Microsoft Word, the readability index can be activated as well. I wrote a blog on this several months back.
Best regards,
Fred
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grampamike Premium
Really ??? I didn't know Word could do that. Hmmm, learn something new every day.

I stopped using Word because it costs too much. I did use Word starter until the program broke.

I'm now using Open Office which is free. Hmmm, who makes Open Office? It's some big name like Cisco but I don't think that's it. There it is. Sun Microsystems. I had to look it up on Wikipedia.

Anyway, Open Office is a Microsoft Office clone. It has the equivalent of Word, Excel, Access, Power Point, etc.

I'm going to check in to see if it has a readability score feature too.

Thanx for the tip.
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rolfkb Premium
Thanks Mike! I will get back to you when I have gone through it again!
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mrbill6771 Premium
Thanks, Mike. I particularly like the readability formulas. I checked and found my sites are right where I want them.
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grampamike Premium
Totally excellent. Isn't that tool worth its weight in gold?
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Pio Premium
Thanks Mike. This information is very useful as I have yet to build my website content. cheers.
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Woolly Premium
Question. Do I need to add alt tags to all pictures? Even the header image? I was reading your "Optimize your article" post Thank you
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Robert-A Premium
Hello Wooly
Why don't you have a read of my latest blog.
I'm sure it will answer any questions you might have regarding good SEO practice. Have a nice day.
Robert
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grampamike Premium
Yes, alt tags are important. They help with indexing as well as help people who are using special computers that read aloud text for those with visual disabilities.
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iodete07201 Premium
Thanks for sharing this post, it is very useful to me, have nice holidays
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SamiWilliams Premium
Mike,
Thank you for sharing the secrets! Will need to do some work on my site and try to get these suggestions worked into the program.
Merry Christmas and Happy new year to you and yours,
Sami
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Claud Premium
Thank you Mike for sharing this.
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mijareze Premium
Thank you Mike.
Ed
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Mike-Writes Premium
Thanks for the great tips, Mike.
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KatieMac Premium
Thank you some great tips
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LucindaF Premium
Thanks. Very helpful tips.
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Judy-B Premium
Lots of great tips. I have been going back through old posts so this is a big help. Thank you :)

One question is how to put a alt tag in before inserting an image. Not sure if I know what or how that goes? Thanks :)
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Marith Premium
Hi Judy, when you add your image, you have on the right side several boxes, one is "title" of your image, one is "description" and one is "alt text" - Alt text is where you add your alt tags. Hope that helps :-)
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grampamike Premium
There are two places to insert an alt tag.

First, after your image has been inserted into your site then click on the image. A little settings bar will appear. Click on the "pencil" and a box will appear where you can insert your alt tag.

Second, when you add an image in your image library then boxes will appear to the right when you click on the image you want to insert into your site.

There is a box for the alt tag in that column of boxes on the right.

In addition, be sure to go to the bottom of those boxes and insert a link to one of your site pages. There is a little drop down menu. When you click on that drop down menu then choose "custom URL" and put your page link into the custom URL box. The box will have http:// in it so you know your found the right place.
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Judy-B Premium
Thank you both Merith and GrampaMike for the helpful answers. Now I know some more about it and will use the alt tag. :)
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grampamike Premium
Glad to hear you will use the alt tag. Google is looking for that. It's a big ranking factor.
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RoopeshG Premium
Some really helpful information here thanks.
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paulgoodwin Premium
Very good advice and I am really learning how the placement of words really does make a big difference - best regards Paul
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ConeyM Premium
Best of the morning...you made my day--a great Sunday. This is a valuable app to keep. At least, now I know to choose the right words, to keep that engagement with my specific audience. I may be disconnected if using "superdupersuperflous words." Much appreciated, Grampamike!
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Harrysastar2 Premium
Thanks Mike, another one bookmarked.
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jkell05 Premium
Great advice thanks for sharing. Julie
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dstaple1490 Premium
thanks Mike, great stuff! Dave.
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AlexEvans Premium
Classic Mike, really good tips thank you for sharing your knowledge.
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peter65 Premium
Great tips, have bookmarked the page.All the best, God bless you.
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Rean Premium
Great lesson.. Thanks for sharing.
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DustyP Premium
I really enjoy your lessons. They provide practical advice in a very specific how-to regimen. BUT best of all you have given us real tools to allow us to implement the lessons and improve our communications. I appreciate the links provided and I noticed that you followed your own advice to provide at least one outbound link. Thank you again.
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grampamike Premium
This got me to thinking of something I forgot to mention in my post.

I forgot to tell people the easy way to find authoritative sites. Shoot, I'm falling down on the job.

You do a Google search as follows;
[your keyword] + .edu + .gov
you can even add + .org if you like.

The search looks like this for the keyword "aging"
aging + .edu + .gov

It's so simple and Google will love the links.
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DustyP Premium
Again you prove my confidence in your ability to teach. Thank you. My only fear at this point is harnessing my own ADD tendencies to become sidetracked with the tangential issues that can come from researching government studies. But that is my issue.
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grampamike Premium
You are not alone. When I search .edu, .gov, and .org I always find something intriguing.

In my search today, I ran across the Internet Marketing Association trade group. Talk about a tangential issue. Yes, I'm now a member of the Association.

It took about 20 minutes but I eventually got on track and back to work on my website, lol.
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AllynBeekman Premium
Thanks Mike. I appreciate hearing what is working for others. I struggle with catching some of these things as I post but I keep working at it.
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grampamike Premium
Perhaps using my post as a check list while you compose your article might be helpful.

I used to use checklists when I started.
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krazykat Premium
Thanks for sharing your secrets :-)
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Missa3 Premium
Nice Tips Mike!, A well done post giving everyone a checklist of items they should have addressed for each post.

~Debra
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