Keywords and Teddy Bears

Caption: My grandson Joey and son-in-law Kenny.

________________________________________________________________

ChrisScott (a.k.a. Teddy Bear) asked the following;

__________________________________________________________

I am having quite a time getting my mind wrapped around the placement, how often, Where to place them..etc of keywords.
I understand what they are but how exactly to use them for the crawlers eludes me. Can you help with this?

________________________________________________________________

My response;

Great question.
Keywords are our way as publishers of telling the search engines and our site visitors what our article or post is about.
Keywords can be a single word like "pacemaker" or a phrase like "pacemaker candidate."
I use this example because I use the keyword phrase "pacemaker candidate" in one of my articles which ranks in the top 10 on Google.
Search engines like Google examine our article keywords to get the gist of what we are trying to convey and what topic our article relates to.
There are some strategic places to put your keyword/phrase.
First, the keyword needs to appear in your article title. Hopefully the keyword will appear at the beginning of the title but this isn't mandatory.
The keyword should show up in your sub-title too.
The keyword should be included in the first paragraph of your article.
The keyword should be sprinkled within the body of your article a few times depending on how long the article is. Use the keyword too many times in the body of your article and it will look spammy to the search engines.
To know if you have too many uses of your keyword in your article then get your calculator out. Take the total words of your article and divide by the number of times you use your keyword in your article text. It should be about 1.5% and no more. Oh, title and sub-title don't count.
Use the keyword in your last paragraph and taa daa, you have a keyword friendly article.
One final thing is that the keyword should appear in the "alt" tags of any of the images you use in your article.

_______________________________________________________________

Teddy Bear responded;

Grandpa, I understand now!!!!! I have spent hours to find questions. Days to find answers and you sum it up in 200 words. Thank you so much.
Thanks so much.
-Col. Scott