LinkedIn Ad Results & Improving Bounce Rate
Published on May 12, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Hello fellow WA'ers. Just a quick update on a LinkedIn ad I ran a little bit back and an attempt to lower my bounce rate.
First, the LinkedIn ad was a complete failure. I had $50.00 free to put on it so I ran an ad for my Jaaxy Review. The system of ad creation on LinkedIn is complicated (in my opinion) compared to other social sites like Facebook. That may be a good thingand I just don't know how to use it effectively, yet.
You have the option of paying per click, or for impressions (and let the ad work on its own merits). I chose the latter. After 3 days and 15,000 impressions, I hadn't a single click. So I stopped the ad at $30.00 spent.
I'll have to revisit LinkedIn ads and try to learn a bit more before next time.
Now for bounce rate.
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I followed a quick and easy traning by Lynne Huy on how to add clickable images to my sidebar (sorry Loes and Marion).
She recommends Canva and I used Pixlr editor, which I'm more familiar with.
Now I have several images with links that lead to my fishing rod and reel reviews in my side bar.
I also added text to these images using Pixlr editor. It's pretty easy to learn and there is a training here about it.
Anyways that was just yesterday so I'll give it a few days to get back to you.
I'm finally getting enough traffic that the results will be easy to see. One way or the other.
Best of wishes. Keep at it. Don't quit on yourself.
Geoff.
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