Value Yourself
My definition of marketing
Marketing is the science of presenting the right opportunity to the right person at the right moment.
It doesn't matter what kind of marketing you're doing, email marketing, affiliate marketing, content marketing, a little of everything... as a marketer your duty is to give people what they need when they want it.
The follow-up
Yesterday I wrote a post called "You're not here to make money!". Thought provoking, yeah, I know, I'm sure I also ruffled some feathers...
Today, I'd like to talk a bit about your value as a marketer.
As I mentioned yesterday, the first thing you should focus on is delivering value to your audience, but the most valuable asset you own is yourself.
After he made his first Billion, a reporter asked Henry Ford - "What would you do if you lost it all?" - he immediately answered that he'd build it all again, and much faster.
You see, once you've gone through the path once, you already know the way.
What does this mean? Your first priority should always be to educate yourself, learn, invest in your most valuable asset first, yourself.
Once you've offered your services for free, shared your knowledge and people are able to recognize it, don't be afraid of putting a value on it.
The first mistake new entrepreneurs make is trying to make money too soon, the second is not charging enough for their services, which means they don't value their services enough.
In order to offer the most amount of value to your audience, you need to charge enough, or you'll just be spreading yourself thin and not doing your best.
The value of a good marketer is immeasurable.
People are busy, they have no time to find what they need when they need it, and that's your job, find the person, their needs and problems and solve them.
Here are some examples:
Dan Kennedy charges $25.000 to write one sales letter.
Russell Brunson charges $25.000 to attend his 100 people yearly mastermind and $1 Million with $100.000 upfront to work 1on1 with a company.
Can you do it?
Absolutely. Dan Kennedy started competing with some of the biggest names in the industry of copywriting without an university degree.
So keep investing in yourself, never stop learning. And don't undervalue yourself either.
Have an amazing evening!
I apologize to some of you whom I haven't time to read your posts yet (you know who you are, my favorite reads), I've been extremely busy... but I'll come back to them. I wrote this post on my phone on a plane during the approach.
Recent Comments
29
Fran,
Awesome, thought provoking post again!
I think the struggle I have, is what is my value? There was a time when I knew the answer to this, now it's 'fluid'.
When you figure out the math on that, let me know 😃.
Safe Journeys!!
😎 Shaunna
Your comments provide incredible value to me, Shaunna. Like I said in a previous post, it's hard to see your own super powers because they come natural to you.
That is well said sir we need to keep learning and developing our skills so that we can get the best value of that.
Invaluable lessons, that I need to implement - I always undersell myself, in everything I did, and still do...thanks for the wake up!
We all tend to do that, Snazzy. You're worthas much as you value yourself, don't sell yourself short. Thanks for your comment.
Give thanks many of us don't think about or realize the importance of self worth or self value in all things of life...
As always I appreciate your positive vibes. Blessings
Multitasking at its finest!! You're a multifaceted star (and I don't use that star lightly) with many dimensions. Take care of YOU! ❣
See more comments
Wow, Fran! You are one busy and very industrious guy! This blog is filled with wisdom and value - thank you for the share - even if it was during the plane's approach!
I love flying - even if it is a quick trip for business - so am somewhat envious right now :-)
Blessings
Louise
You shouldn't be jealous, Louise. I'm not flying for fun. On today's blog, still writing it, you'll see why.
I do appreciate, however your amazing feedback, like always.
Flying again. ;)