Choosing a Niche or Changing Niches

byFranCallado

465 followers

Updated 5 years ago

You have chosen to be an entrepreneur, a lot of obstacles await you...

Doubts... fears... naysayers... decisions...

But one of the first decisions that might be scaring you right now is which niche to pick.

Maybe you've already started and aren't quite sure about the niche you chose, this can be tough, it can bring you to quit this journey.

Take it easy.

I'll give you some insights here that will save you some time and headaches.

The reason this feels so overwhelming is that you've entered through the big door, the "I want to be an entrepreneur" door, or the "I want to make money online" door, instead of the "I love this so much that I want to share it with the world" door.

Then you're given the "do something you love" speech...

But shouldn't we all do something we love?

Of course we should, but when we think "what do I love?" we freeze and think "damn I love to exercise, I'll start a fitness blog". Yeah, you and half of the world...

How I lost over 1 year of my life (or did I?)

After I read "The Fastlane Millionaire" by MJ de Marco my World changed. I knew what had been wrong all these years... I wasn't here to perform the job of a robot, I was here to help people, to contribute to changes. I am an entrepreneur. I was sure from that first book.

So I researched, and the first thing I found that sounded exciting was Amazon FBA.

I followed a training, learned everything I could, did my research (not enough), chose the product I wanted to sell, contacted some manufacturers, got some samples, chose one, drafted a contract, produced 500 units and shipped them.

As you can probably imagine, this is not as easy and risk free as launching a website and writing articles, a lot of different skills are required here, which I didn't have.

My product was a bust. I lost money.

I failed on the research part, which is one of the most important, but that's not the reason I lost money. The reason that didn't work is that I wasn't passioned enough about creating bamboo baby towels.

Did I love them? Of course I did, both my daughters still use them, much better than cotton.

But how much did I really help anyone?

My first Hop

But I was still decided to succeed. So I started a blog, informing people about baby care, which eventually turned into natural parenting.

I thought, I might give it a push in sales to my towels.

I was feeling more excited. I was now contributing to help parents find much needed information.

But each time I sat down to write a post for my website, all the research was dreadful...

Yes, I'm happy to help parents, by sharing my experiences, and I think that we should all go back to our roots a little in the parenting world, it has become so mechanical...

But I wasn't happy... I won't go here into the why.

Then I realized I had learned so much about everything. One of the things I love the most is absorbing knowledge, and specifically I was obsessed with everything marketing related.

Another Hop?

I wanted so much to do something in marketing, but I convinced myself I shouldn't be hopping around like crazy... I needed to focus on one thing to succeed!

So I kept working on my parenting website, and learning more marketing techniques. By then I knew everything there was to know about the most advanced marketing practices and was trying to implement them to my tiny 6 article blog.

If you've been here for a while, you already know that without content everything else is useless.

I even tried hiring a couple of writers to add to my blog, I didn't like it.

But I wanted to share my knowledge, there were so many people needing marketing assistance...

I started helping friends launch businesses, it excited me! But it didn't excite them so much...

And I also did some crazy affiliate marketing here and there, trying to take advantage of my knowledge.

Then I found WA and it gave me an excuse to focus on what I really loved, but seeing what I had achieved with my previous blog, I couldn't just let go of it... So I multitasked. And achieved little to no progress in each...

The Calling

I know what I am now. I am a Digital Marketing Strategist (thanks Facebook for title suggestion). And I am great at marketing strategies.

The website I launched with WA focuses on helping people start their own businesses and this is my passion.

I have helped a few people here one on one, and the pleasure it gives me to see them succeeding is undescribable.

I've recently managed to stop all work on my previous website and am trying to focus only on anything that pertains to this area.

We are all experts at something

One of the books I read from an entrepreneur I admire, Russell Brunson, is called "Expert Secrets" and he explains how we are all experts at something, we all have a super power that can be applied to something we love so much that will make it unique.

So here's my tip to you, think about the things you are passioned enough to become obsessed (there shouldn't be many), something that has managed to keep you awake at night. And think about your super power, what do people usually tell you how good you are at?

If you put these 2 things together, you've found your perfect niche.

If you've already been working in a niche, but have been thinking it might not be the right one, than you're probably correct.

Can you make money out of a niche you're not passioned about? Can you still be successful if you're in the 'wrong' niche? Absolutely!

There's no such thing as the wrong niche! There's only the niche that you'll have to work for and it will almost feel like a job, and the one you are excited every morning to start working on.

Whatever your choice is, don't regret it. I don't regret any of mine.

For more on being an expert I recommend this insightful article from our founder, Kyle.

Thanks for reading.

Go out there and have fun!