Should I Build Brand Site or Many Small Sites?

Site name branding versus long tail keyword marketing overlap and the answer to the question is fluid. However, if you follow you nose, the answers become more apparent.

I think is true Google is leaning a little more toward authority sites. However, they cannot afford to turn their backs when their customers type long tail keywords into their browsers. They must display the best possible information, and this is their stated policy.

Kyle has a web site called waystoavoidonlinescams.com. If he was only concerned with branding, he could have chosen a snappier brand name. Obviously he was chasing the traffic for those long tail keywords.

Here are the pros and cons of each site type:

AffiliateMarketingBrandnameAuthoritySite.com = very long term road to branding, worth it if you can do it. have to be extra clear about the theme of your site, otherwise it won't rank for anything. Must have a terrific information that rises above the rest. May not be the way to go for beginners. Name itself no help capturing niche keyword traffic. Great if you're successful and want to sell the site.

Long Tail Keyword.com = Helpful getting more traffic for keywords and ranking, Google must give best available answers for each search. If Google thinks you have the best information, you'll rank and get traffic. Up to you to get visitors to click your referral links. Good if you want to sell the site.

Long tail Keyword.net or org / subdomains = Helpful getting more traffic for keywords and ranking. Can rank for keywords with more traffic. Very hard to sell site. What is the different in keyword power between a domain and subdomain? I don't know?

Posts = great for chasing traffic, but need to be careful to only use keywords that you can rank for, otherwise you're wasting your time. The longer and more comprehensive the post the better chance you have of ranking for keywords with lots of traffic.

Remember, its all about ranking, or your wasting your time. Branding is a different story. You'll probably need to throw the works at it, pay per click, social, lots of blogging. And, you're value proposition must be good enough for it to go viral... my opinion.