You'll Be Voted "Most Likely To Succeed" if you do this.
Hello My Friends and Happy Tuesday To All.
Today I wanted you to consider the fact that your relevant content is the foundation of your online business. This is something that I got from Kyle since I first completed my OEC course. He emphasized it more and more thru the course, and I have kept it in my mind all the years that I have been a member.
When you are writing your content, you must hit and keep turned on that emotional button on your audience. People react based on their emotions, that's how you are going to get to them. Stay away from selling, pushing blatant advertisements, playing with people's feelings, making promises that will never become real, or selling miracles. Your audience are smart and will not fall for misleading or deceiving information. They're not STUPID!!!
Just take a look at these images and hopefully you can agree with me...
To me, Tony Robbins has been the most successful motivational speaker ever. I watched one time an interview with Tony and two of the most successful internet marketers (Frank Kern & John Reese). The bottom line from the interview was that if you don't appeal to people's emotion in your marketing, you're leaving money on the table.
Frank and John both are email marketers, and combined they have an email list over 3 million loyal customers. One mention of a product in Frank's list, netted him close to a million dollars in less than 24 hours about 10 years ago. Guess what, he can do it over and over anytime he pleases. Do you see the power here? Frank Kern is an expert in appealing to emotions by using content marketing.
A prime example of what I'm talking about is Jeff Brown. We all know Jeff, the Blog Dogs, Tig-Tig, Monica and his daily errands. Jeff has managed to make me part of his family, that's the way I really feel about the Brown family in Junction City, Kansas. Everytime I read his post, I literally feel that I'm riding with him and he's taking me around to see Frank and do all the things that Jeff does. It's a roller coaster of emotions. I can even smell the food that he cooks when he gets back home, do you see what I mean?
We Human Beings Are Emotional!!!
If you combine RELEVANT CONTENT + Emotional Appeal=Success Beyond Your Wildest Dreams and you'll finally open the vault to your business. Plan your content from now on, plan on what you're going to say, don't lie about anything, be truthful and above all care for your audience and help them find a solution. Hit that emotional button and keep it on!
Blog Till You Drop!!!
Recent Comments
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Emotion is a HUGE factor. Jeff IS unique and sometimes unfortunately I can SMELL that fried rice. 😂
You get a feeling when you look at a website. As weird as it might sound, it has an energy.
Hope you're faring well with all the stuff going on here. I'm heading out to get some vit D and clear my head. If you see me, wave!
~Debbi
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Thanks, Eugene, and I agree, appealing to emotions is key for consumers and how a product, service, or experience will improve, save time, feel good or make their life better, bigger and easier. I also believe we must have honesty and integrity in the marketing of products and services on our blogs. I remember reading recently and I fully agree, our words are our brands therefore so are our blogs.
You're welcome Rhonda