Five Thousand Dollars A Month - For Real! Keyword Research Done!

byDValentine

1.8K followers

3 years ago

Howdy Folks and welcome where and whenever you are!
Sorry it's been a while since I last posted as life has a way of chucking stuff in your path that has to be dealt with but I'm back and on a happy note.

Keyword research is done! (For now)

I decided that starting at the beginning wasn't the way to go for my Customer Avatar, Jim. We had discovered that Jim was already an amateur astronomer and so the basics wouldn't really interest him.

So, I decided that I'd go for model comparisons. I had noticed during the keyword research that there always seemed to be "model a vs model b" type searches. So I searched for "personal telescopes in usa" and I took every model that the top 10 sites mentioned and put them onto page 6 of the spreadsheet

Then on page 7 of the sheet, I took each model mentioned on page 6 and did an incognito search on Google for that model number and the letter v, sometimes vs and noted every comparison on Page 7.

Now, there are almost duplicates where Model a is against model d and then when model d is searched, the comparison with model a comes back - so I need to be aware of that.

OK, so I have around 60 'keywords' I can now write posts for - however, I need to hunt for affiliate programs for them before I do much else.

It does seem that there are telescope stockists out there but they just don't seem to have affiliate programs associated with them - the main one seems to be Amazon. Amazon are offering a 4% commission on these 'scopes and with the average cost seeming to be around $500 equals a commission payment of around $20 - obviously and hopefully they will spend more than that - in fact, we know from our Customer Avatar research that the average spend will be around $800 this year so we could be averaging $28 bucks per buyer in commission if they buy through my Amazon link.

OK, let's bang some numbers together.

Our customer research says that 50% will be buying some astronomy-based equipment this year. According to Jaaxy the keyword 'telescopes' is searched for around 80,000 a month - the keywords around the buying of telescopes is approximately 15000 searches a month (based on the info returned by Jaaxy)

So, let's say I'm super-successful and every search lands on my pages and 50% buy - so that's 7500 buyers on my website a month (50% of 15000) and each of them buys $800 worth of purchases.

7500 x $28 = $210,000 per month in commissions from Amazon - probably not

Let's say I have a conversion rate of 1% (the industry 'norm')

1% of 7500 = 75, 75 x $28 = $2100 in commission - around half of what I'm looking for.

I may have to expand my comparisons to hit my intended target but...

At least I have a starting point.

So, I will be setting up Amazon accounts in America, Canada, Australia, UK and South Africa in order to reach the most buyers..

OK - so, plan for this week.

1. Set up the siterubix site for seo and analytics and GSC

2. Write 20 of the best posts possible for my keywords - really make them the go to resource.

3. Apply to become an Amazon Associate

4. Once accepted, set up geo-targeting for the 4 other countries (and be prepared to set up more, depending on where my visitors come from)

It's coming together.

As I'll be quite busy I'll update y'all on next Sunday.