Google Officially Changes Snippet Length in SERP
Last Update: December 02, 2017
I was scrolling through Google+ today and came across an interesting article.
The author basically says that instead of Googles result pages only showing 160 characters, it's now been increased to 230 characters on average.
Here's a link for further reading: https://searchengineland.com/g...
My question for you guys is does this mean we should start adding the extra 70 characters to our meta descriptions on new posts?
It seems like if this news is true that would probably be the best practice in order to be more visible in the SERP.
I hope this information is helpful and look forward to hearing your guys' responses!
Thanks,
Dom
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BobBarr
Premium
There may not be any benefit to rewriting existing meta descriptions to take advantage of this change. Near the bottom of the linked article is this paragraph:
"Some webmasters and SEOs may consider updating their meta descriptions, but I don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page."
"Some webmasters and SEOs may consider updating their meta descriptions, but I don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page."
AdeRobinson
Premium
That's interesting. I sometimes felt it was too short. And my SEO plugin insists on filling out the characters (which I wonder about...).
I've been noticing that when I find my posts in a google search, I don't see the meta description or SEO title, a lot of times I see only The H1 tag as the SEO title and the H2 tags fill out the meta description.
Have you experienced that?
I've been noticing that when I find my posts in a google search, I don't see the meta description or SEO title, a lot of times I see only The H1 tag as the SEO title and the H2 tags fill out the meta description.
Have you experienced that?