YouTube Marketing

Last Update: July 08, 2017



YouTube Marketing

YouTube has an audience of over a billion people! And video marketing is now the latest trend. Be on the bandwagon now by having a YouTube channel. Establish a niche. Then, start making your videos. Make sure to produce quality content and establish authority in your niche. It can be YouTube music marketing or any YouTube videos marketing for that matter.

You will need a YouTube marketing plan to start. It doesn't have to be anything formal. You want "YouTube marketing for small business" ideas so that you will need YouTube Marketing tools.

The Video Trend

You've probably noticed as I have recently, that a lot of videos are now being used on Facebook, they show up on your smart phone, they're embedded in emails and not to mention on Twitter or even if you're just trying to get caught up with the news!

Whether you have a brick and mortar business or online-base, it's important to keep up with the latest trend on the web - video.

YouTube Marketing Tools and Tips

On YouTube, you will have your channel(s) and your pages, which are your videos. This is very similar to having a website which is your channel, and the different pages of your website are like your videos.

The same way that quality content gets your website ranked higher by search engines like Google and Bing, that lead to more traffic, good quality videos will also lead to having your YouTube channel(s) and videos (webpages) ranked higher, if not highest!

Making Videos

Videos can be made with you in them, appearing before the camera, talking, or with just your voice narrating. They can also be made using a fake voice application where you can type what needs to be said, and the app vocalizes for you. Or you can disguise your voice too.

Regardless of the approach you use, there will be three end-results that each video will accomplish, the same way a website does.

  1. Develop authority and a following, just by "posting" something relevant, important and/or useful to your niche/channel(s). When people watch your videos, your view count increases, then your "like" count does too, incrementally. This is what's done by most, developing content, providing value, and eventually, will lead to getting a subscriber/email address or even profit from an eventual product sale.
  2. Get a lead/email address. Very similar to a website capture page, a viewer can opt-in directly from a link on your video and provide his or her email address to get notified of new releases or upcoming videos. YouTube also has a "Subscription" option link below each video for viewers to subscribe to future videos of your channel(s).
  3. Sell something. This is the absolute bottom line you want to make money with your videos and your entire channel(s). You monetize for profit. Period.

Utilize any of the following ways to achieve your sale:

  • Show customers how to use your particular service or product, especially if there's a lot involved in using it. It could be a walk through on how to use an application you're selling or a brand new computer that needs to have software downloaded, etc. At the end of your video or even halfway down the middle of it, provide a link to "buy."
  • Provide a free report or your own personal assessment of the product or service you want to sell. Same strategy. Have a link or two to buy.
  • Demo the product or service, and make sure to have your link(s) to purchase.

Video Must

Make sure to think of your buyer's attention span. A video should ideally only be anywhere from 3 to 10 minutes long. Longer than 10 minutes can potentially lose as much as 75% of possible sales, subscriptions, loyal audience or email address captures.

Video Format

On your website, your "About Me" page can be last on your menu. But in a YouTube video, who you are and your "short resume" is first. One or two sentences and include your other social media URL's if possible.

Get immediately right into the correct "radio station," WIIFM - What's In It For Me or Why Is It For Me. You can tell your viewer here too how long the video is going to be but you don't have to. Nowadays, viewers are savvy enough, so that if they want to, they can hover their mouse pointer at the "time" line at the bottom to find out for themselves.

Sell. Present. Tap dance. Showtime! This is where you "show off your wares."

Summarize. What you just saw was...

Tell them something helpful or of value. This can be your own personal or professional opinion on something based on your experience or area of authority or expertise.

Have them "sign the dotted line." In other words, have them "buy." Now. Do it. Whether it's to give you their email address, subscribe to your channel(s), or but your product or service.

Videos Have Arrived

The reason for all of this is to reiterate, the time to use video marketing, whether it's YouTube or something embedded on your website page(s), is NOW!

Gone are the days when, most of what people searched for on YouTube was music. At least that was my experience anyway. What have you searched for on YouTube lately? Product reviews? Training videos? Motivational? Inspirational? Educational?

Get a YouTube Channel. Make your videos. Engage your audience. Get viewed. Get liked. Get email addresses. Subscriptions. Sell. Make money.

YouTube Marketing gets you the most traffic for the least amount of work. Make the videos, get the organic traffic, and watch your PayPal account balance grow and grow before your eyes!

5 billion videos get watched daily. Almost a million viewers each month. Grab your piece of the pie!

Below are some links to help you get started. And keep an eye out for a sequel to this post.

Step-by-Step: Promoting With YouTube https://my.wealthyaffiliate.co...

YouTube Marketing 101 https://my.wealthyaffiliate.co...

Create a YouTube Account https://my.wealthyaffiliate.co...

How To Create A Video Intro For Free https://my.wealthyaffiliate.co...

YouTube Marketing Keywords and Niche Content https://my.wealthyaffiliate.co...

Cheers!

Don

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Recent messages
Howardc Premium
Hey Don.
Thanks for all the information. I'm not doing YouTube just yet, but I did read that by 2019 all marketing would be done by video. So I should learn.
Thanks for the great information.
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donyutuc Premium
Thanks Howard. Yes. As of December 2015, when it comes to desktop computer searches, YouTube got Google beat. 3 billion searches per month!

How's the summer fishing so far? Just curious.

Cheers!
Don
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Howardc Premium
Fishing has been great here since last December. My problem is that I haven't been too often. Thanks again for the information.
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Jake570 Premium
Thank you for sharing. Great post!
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donyutuc Premium
Thanks Jake! Is your website about music? Heavy Metal? Just curious.

Cheers!
Don
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Jake570 Premium
Your welcome! I would like to make a website about Metal and Rock music but not sure how to go about it right now
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donyutuc Premium
I got into all this about 3 weeks before you joined. We're probably around the same level on Course 2. By Course 5, if not sooner, I think you'll know how to go about it. Please keep me posted Jake. I'm interested to find out. :)

Cheers!
Don
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Jake570 Premium
My idea would be like a website where I write about albums and bands that I like. I was wondering if it would work and if its a good idea.
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donyutuc Premium
As long as this is something you're passionate about, it should work. What's your domain name?
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Jake570 Premium
Thank you for your reply! its http://learntoplayelectricguitars.com a website focused on playing electric guitar.
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donyutuc Premium
You're off to a great start with your website, Jake! You have the option to add other pages, e.g. a "Review" page where you can write about albums and bands that you like!

I also bookmarked your page, so that I can go back to it to monitor your progress and see if I can help...

You should be able to already enable comments so that folks can visit your site and help you with your Google ranking when they comment. Cheers!
Don
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Jake570 Premium
Thank you! I really value the help of you and everyone here at wealthy affiliate a lot. I would of never made it this far on my own.

Ps I'm always open to suggestions and advice and will apply them as best as I can. so I have enable comments and I like the idea of making a page to review and albums and bands.
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KYMDAWN01 Premium
Thanks for sharing Don. This is very helpful information.
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donyutuc Premium
You're welcome, Kimberly. Your desire to help others is jumping out of that profile picture! Hollywood!

Cheers!
Don
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KYMDAWN01 Premium
Thanks Don!! :-)
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HalimNajm Premium
Thanks for sharing
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donyutuc Premium
Thanks Halim. From a Southern Californian to a Southern Californian. LOL.

Cheers!
Don
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MKearns Premium
Thank you Don. A powerhouse tool for conversion!
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donyutuc Premium
Thank you, Michael! YouTube is the new Twitter!

Cheers!
Don
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