Using Subheadings (Keep the Skimmers Skimming!)
Published on August 8, 2022
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
So, today we are going to talk about subheadings and why writing a fantastic title is only half the battle to attract readers and keep them on your page!
Having clicked on your post in the search engine results, most people will not read it from start to finish.
They will quickly skim through it to see what grabs their attention and whether it will answer their question or solve their problem.
Subheadings are key; they are mini headlines that further explain what your content is about.
Not only do they help your readers, but Google also uses them to understand your post.
What are H1, H2, and H3?
Only your main headline should be H1, and your subheadings should be H2 and H3.
Your H2 subheading is the most important, and it should discuss the main topic.
Your H3 subheadings add supporting details.
The goal of your subheading is to make people stop, and it should capture their attention and make them want to read further.
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Break Up Your Text
Subheadings also break up your text and make it more readable.
They create bite-sized chunks, making your post easier to digest!
Imagine your reader's excitement when they click on your post when you have promised them a solution!
But then they are met with a long, impossible-to-read block of text.
They are not going to stick around, and this is especially true for mobile visitors.
You need to show them they are in the right place and that they made the right decision by clicking on your post.
They want to get the answer in the shortest possible time.
Think of your subheadings as signposts that pull your reader down the page, enticing them to read more.
Subheadings Help You Write!
Having a clear idea of your subheadings also helps you as the writer to structure your post quicker.
Once you have your subheadings in place, it's easier to fill out the content for each section.
You will have a natural progression from your introduction to your conclusion.
Good subheadings signal that your post is worth reading.
In my next post, I will discuss how to write an appropriate subheading.
Thanks for reading!
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