Show Your Expertise
So, I have written previously about Your Money or Your Life niches and how Google actually uses its E-A-T algorithm.
See below for a quick reminder, or perhaps an introduction to these important topics.
As you can see, if you write about topics that could affect somebody's life such as a medical subject or finance, then Google expects you to be an expert in that subject.
Google has to be sure that the advice that you offer is of the highest quality, and that you have the expertise to back it up.
And the same goes for your readers.
If they are looking for medical advice, they need to know it is from a trustworthy source, and not just from someone who has no medical knowledge and is simply re-writing something they have read elsewhere.
Google will always rank posts higher that show a level of expertise, but how do they decide this?
First of all, they look at who has written the content, and this is where your "About Me" page is important.
Don't be shy about sharing any qualifications or career experience you have.
However, if you have what is termed as a hobby site, then your own skills and life experience can show expertise.
For example, family life, pets, gardening, food, travel, etc.
But if you have a medical or finance niche, can you confidently use your own knowledge to write on the subject, or are you just looking everything up, and then re-writing it?
I am not saying you can't be successful in a medical or finance niche, but it always goes back to the number one rule of checking your competition on page 1 of Google.
If every site on page 1 has content written by qualified medical personnel, then why would Google rank a post written by Joe Bloggs who just happens to have once upon a time read a few articles about allergies or back pain or cholesterol?
Always back up any health claims with scientific evidence.
To sum up, in Google's own words:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Is the content free from spelling or stylistic issues?
- Was the content produced well, or does it appear sloppy or hastily produced?