Show Your Expertise

Last Update: October 17, 2021

So, I have written previously about Your Money or Your Life niches and how Google actually uses its E-A-T algorithm.

See below for a quick reminder, or perhaps an introduction to these important topics.

As you can see, if you write about topics that could affect somebody's life such as a medical subject or finance, then Google expects you to be an expert in that subject.

Google has to be sure that the advice that you offer is of the highest quality, and that you have the expertise to back it up.

And the same goes for your readers.

If they are looking for medical advice, they need to know it is from a trustworthy source, and not just from someone who has no medical knowledge and is simply re-writing something they have read elsewhere.

Google will always rank posts higher that show a level of expertise, but how do they decide this?

First of all, they look at who has written the content, and this is where your "About Me" page is important.

Don't be shy about sharing any qualifications or career experience you have.

However, if you have what is termed as a hobby site, then your own skills and life experience can show expertise.

For example, family life, pets, gardening, food, travel, etc.

But if you have a medical or finance niche, can you confidently use your own knowledge to write on the subject, or are you just looking everything up, and then re-writing it?

I am not saying you can't be successful in a medical or finance niche, but it always goes back to the number one rule of checking your competition on page 1 of Google.

If every site on page 1 has content written by qualified medical personnel, then why would Google rank a post written by Joe Bloggs who just happens to have once upon a time read a few articles about allergies or back pain or cholesterol?

Always back up any health claims with scientific evidence.

To sum up, in Google's own words:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Is the content free from spelling or stylistic issues?
  • Was the content produced well, or does it appear sloppy or hastily produced?
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anusuya1 Premium
Valuable info. It will help to decide where you are.
A doctor or nurse read, practice and there blogs will be valued as authority blogs in page 1.
Other writers read the NIH articles and pub med researches, life experience are not judged with similar standing as doctors and nurses in health related niches.
LottaKasse Premium
Does this also applies to skincare?
DianeScorpio Premium
Hi - I would imagine that in general, skincare would not need to show a qualification. Only, if perhaps you were talking about medical procedures such as plastic surgery or Botox.
LottaKasse Premium
Hi oh right ok then it does not apply for me, I mainly recommend products to use for skincare. I honestly was starting to get worried and though that I needed a qualification to suggest the products.
MiracleW Premium
Good advice, times I have struggle with a niche or topic to write about. Thank you so much.
tommo1968 Premium Plus
If we are passionate enough about a niche and do our research continually keeping on top of the curve there is every possibility that you are indeed an expert sometimes knowing more than those who took qualifications. Like all things worth it, it takes loads of work.
Cali Premium Plus
Could I wrtie about how to get stuck in your car in the sand? I am an expert in that area for I have dug out many of my toys and cars over the years from the sand dunes of Pismo Beach. Or, how to break guitar strings, seems I am a champ at that also! Mmmmm. I could spin a good yarn on both of those subjects.

Funny stuff aside, good food for thought, I appreciate the in Googles own words part of this blog, summs it up nicely. Brain food for later this week.

Thank you .