Your Money or Your Life
Did you know that Google actually employs real human beings as Search Quality Raters? Their ratings are used to evaluate search engine quality around the world. They have a manual which runs to 166 pages to aid them in this task! As I actually (sadly) enjoy reading this type of thing, I will trawl through it and pick out the most relevant topics in a series of daily blog posts. You're welcome!
Today, as the title suggests, we are looking at "Your Money or Your Life (YMYL)". This is not a reference to the highwaymen of old, but is a genuine Google category of websites. The thing to remember here, and I quote:
"We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially negatively impact users’ happiness, health, financial stability, or safety."
So, if your website covers any of the following niches, then you have to ensure your content is of the highest quality.
"2.3 Your Money or Your Life (YMYL) Pages
Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. We call such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL pages:
● Shopping or financial transaction pages: webpages that allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages).
● Financial information pages: webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc.
● Medical information pages: webpages that provide advice or information about health, drugs, specific diseases or conditions, mental health, nutrition, etc.
● Legal information pages: webpages that provide legal advice or information on topics such as divorce, child custody, creating a will, becoming a citizen, etc.
● News articles or public/official information pages important for having an informed citizenry: webpages that include information about local/state/national government processes, policies, people, and laws; disaster response services; government programs and social services; news about important topics such as internationalevents, business, politics, science, and technology; etc. Please use your judgment and knowledge of your locale. Keep in mind that not all news articles are necessarily considered YMYL.
● Other: there are many other topics that you may consider YMYL, such as child adoption, car safety information etc."
I hope you found this useful and interesting. Don't ask me to elaborate on the above topic, I have no further information, just simply wished to share.