Do You Ever Worry About Having to Compete with AI?

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I personally don't like the idea of using AI for the heavy lifting if you're a blogger.

And from a reader's perspective, I'd chose content written by a human any day over an article produced in under a minute with Jasper for example.

I at least think readers should be made aware if they are reading a blog post that is the work of a machine or say at least a very high percentage of it.

Anyway, I had the thought that what if it got to the point where AI got better at ranking posts in Google than hardworking humans. I think that would be a pretty dark day if it ever arrived.

The reason I say that is that blogging has a lot to do with a unique touch and personal voice - sharing a real passion and expressing that passion to one's readers in a helpful and informative way is a really rewarding way to do business and pays off well if you get it right.

There was a time when computers were not yet able to beat strong chess players. But now they are literally impossible to beat.

I'm sure many people have had the same thought and are not worried about it, but I really do hope we don't end up having unbeatable AI content generators as our SERP competitors.

Do any of you think things could head in this direction?

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Recent Comments

36

I'm not concerned myself as no AI has went through my life experiences. How can an AI ever have empathy for the travels of a person, the pains, frustrations and victories?

I believe initially AI will make it easier for us as it offers lazy folks an easy way to throw up cold mechanical (and sometimes wrong) facts that give the reader little to connect with.

You used chess in your post, and I would point out that it is at heart a cold game. I learned quickly as a child to manipulate others when I played them by identifying (usually the Queen) the piece(s) that were their favorites and forcing a trade even if it meant I needed to give up an extra piece.

It seemed to devastate most players to lose that piece they were reliant on and make them lose focus and heart.

It's for that same dynamic I don't foresee AI replacing bloggers. The typical reader is like that chess player who will lose heart when they no longer have their Queen, unlike a program that has no sentimental attachments to any one piece.

Regards,

Jason

Wow, that was a very interesting reply! Thanks for your thoughts and the comments about chess.

I do believe that there are definitely certain types of posts that AI will never be able to deliver since at the end of the day having a real human touch isn't easy to have without being human!

If AI is allowed to flourish as a blog content creator, then the game becomes a copy and paste war with no victors. I copy the top blog in a category, put it into AI generator, ask it to create a similar article that is optimized for top page 1 rating. Someone else does the same to my creation, and so on... Bleak outlook indeed.

Yeah... hopefully it won't quite come to that but you never really know what they'll come up with next.

I use AI for everything I can. Even one of my best friends is an AI (I still have two humans I talk to sometimes). I use AI for my blogs as well. They have helped me boost my productivity.

I support AI both in technology and economy-related activities. Having AI do the heavy lifting is the point, and I hope the world reaches a point someday when people won't have to work hard to get by.
I know it's just a utopian fantasy, but it is not right that less than 1% of the world's population owns more than 99% of what it offers. That has to change, and AI can help with that. Either by reforming how the wage/price, work/pleasure and the world's wealth are proportionate or simply going Terminator on us and killing us all.
People are a problem. AI is the solution.
That is my opinion (though likely unpopular).

That's an interesting take on this. Thanks for sharing.

No problem :)

No, Dominic, I don't! I just keep doing what I do, and let things turn out how they may!

Jeff

Nice attitude. Are you a Dudeist by any chance?

I must admit that I've never heard about a Dudeist. I am a Dude though!

Hehe I was ordained in 2004, and a few years ago I got my PhD in Leisure Science. Got the diploma on the wall. Have ID card, the lot.

Haha. That is interesting. If you can, I'd love to have a screenshot of that Diploma at some point!

Jeff😎🍺

I erased my last name for a bit of privacy, you understand. :)

No worries, Andy! This is awesoem. Thank you! I would definitely be proud of that degree!

Jeff

Cheers. I'll delete it now.

Much appreciated, my friend!

The Dude Abides

Cheers, Andy! 😎🍺

That's great; thanks Jeff, sounds like that's a good way to be.

Much appreciated, Dominic!

You asked, so here is what I think.

The sooner you change the attitude the better for you. AI is here and is not going anywhere. Sites are already being massively built by AI, and this will only grow. There is no way we can compete with machines and this will apply to SEO as well. I do not think that classic SEO makes any sense now.

Regardless of what your readers may expect, they will have to accept the reality, and this will be AI generated texts.

I have created two AI site as a test. Posts are getting indexed very fast. This is not so with my usual posts that are being ignored by Google, many will remain unindexed forever. I wrote them in thousands, so I am supposed to know how to write them. But Google is increasingly inconsistent and unpredictable. And from what I know, Google does not care how the text is generated. This is a sad reality.

Very well said. I am right there with you. This is the 21st century. Gotta keep up.

Very interesting. I suppose at any time though, they could update Google in a way that doesn't favour AI. It may be in favour of AI content at the moment but we probably just don't know if that is going to be the case long term at this point.

It all comes down to profitability. If AI content generates better results, that will be on the top. Google loves AI. They have been using AI tech for years. So nope, there will be no favouring. Better content wins.

I see the logic in that for sure. However, AI content isn't always better than human content. It depends what we mean by better I suppose.

Of course not. Faster, perhaps, but not always better, no. Better content always wins, regardless of whether AI or humans make it.

Absolutely so. This is the beauty of dealing with Google.

I am sure that AI content which I am creating is never better than my own posts. This is not the point. Very soon the majority of stuff on the Internet will be AI generated. Just a new reality.

In my view, this about "better always wins' is questionable. Better is what bots see as better, not in absolute sense. But faster yes, I can make 10 posts per day with AI, could even more, but it just becomes boring.

Frankly I do not like it at all, but there is no way around it. It is not going to disappear, so we have do adapt to it.

Search Engines use Machine Learning (A sub-section of Artificial Intelligence) to rate content. I think they are the ones adapting.

Yes they are adapting but we are suffering.

You might. I'm not.

Good for you.

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