Google Search is about to undergo the biggest Shift/change in its entire History!

Folks (and Kyle also), I just read quite a VERY interesting article about how Google's search engine is about to undergo the biggest change in its entire history and it makes me wonder how it will affect everyone here.

First of all, before I go too much further, I need to say that Kyle and Carson and those working behind the scenes of WA, have done a TREMENDOUS job transitioning Wealthy Affiliate to a new platform, HUBS, that incorporates the use of AI. AI continues to make huge inroads into every day life online, at home, and in the work life. If you don't use AI in some form at all, you are undoubtedly getting left behind and that stands true in the Affiliate Marketing space as well.

Now with that being said, it appears AI is going to cause this dramatic shift in Google Search because according to this article, Google is getting ready to roll this out this change to the US and the rest of the globe very soon. Google Search will be run through its generative AI which is Google Gemini. The Head of Search at Google had this to say: "Now, with generative AI, search will do more for you than you ever imagined. Whatever's on your mind, whatever, you need to get done, just ask, and Google will do the googling for you".

Apparently, what this means is that Google hopes that people will start asking it questions instead of more of a focus on keywords. Instead of showing a list of links or the highest ranking articles or sites, the new search will try to draw together information from across the web to answer that question with a customized report called an AI Overview. What it means is that it'll go find the specific information you're wanting and bring it back in a succinct summary instead of links to other websites. There are some cases though where Google Gemini will still provide links to answer a complex question to give you more options to find more information. Apparently this is just the tip of the iceberg as well as Google pretty much wants Google Search to become your personal assistant to all kinds of other things well.

Why is Google doing this, especially this quickly? OpenAI's ChatGPT is the reason and it appears now that Google is declaring all out war and trying to bring its big guns of AI into the fold. Competition in the AI space is heating up and the traditional search engine space is undergoing the biggest shift in its entire history because of it. Microsoft's Bing is apparently getting ready to do something similar. Kyle, have you heard of this or researched this? It appears this could fundamentally change how keyword research is done and would affect most of us here. I know you've got a lot more stuff coming down the pipeline with HUBS and can't wait to see what those are.