How Much More Helpful Content Can I Put Into a Blog Post?

Hi All

I'm sure you're all aware of the recent Google updates that have shaken up the search landscape. The Google October & November 2023 core updates have made significant changes to how Google evaluates and ranks content on the web. As a result, many of us have seen fluctuations in our traffic and rankings, and some of us have even experienced drops or penalties.

Now, I’m not here to complain or whine about Google’s algorithm changes. I understand that Google’s goal is to provide the best possible user experience and to reward high-quality, helpful, and trustworthy content. I also appreciate that Google provides guidance and best practices for creating such content, and that they are transparent and communicative about their updates.

However, I do have a question that has been bugging me for a while. How much more helpful content can I put into a blog post? I mean, I’ve done everything I can to follow Google’s advice and to optimize my content and structure. I’ve provided original, well-researched, and accurate information. I’ve used clear and descriptive titles and headlines. I’ve organized my content with appropriate headings and subheadings. I’ve avoided excessive ads or pop-ups that distract from the main content. I’ve ensured that my content is easy to read and understand, and free of spelling and grammatical errors. I’ve updated my content regularly to reflect the latest information and trends. I’ve removed or updated outdated or inaccurate content. I’ve avoided deceptive or manipulative practices that may harm users or violate Google’s quality guidelines.

And yet, I still feel like I’m not doing enough. I still feel like there’s something missing. I still feel like I could do more to make my content more helpful, more useful, more relevant, more engaging, more appealing, more… you get the idea.

But what exactly can I do? What else can I add to my content to make it stand out from the crowd and to impress Google and the users? How can I go beyond the basics and the essentials and create content that is truly exceptional and remarkable? How can I achieve that elusive level of quality that Google is looking for?

That’s the question that keeps me awake at night. And I’m sure I’m not the only one who feels this way. I’m sure many of you have the same dilemma and the same frustration. I’m sure many of you have the same burning desire to create the best possible content for your audience and for Google. By the way, they were rhetorical questions, unless you do want to throw your hat in the ring with ideas.

I just thought I would get it off my chest with like minded folk, who won't threaten to divorce me everytime I mention it.

Thanks for listening