SEO Isn't Dead.
Published on May 15, 2024
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
With the advancements in AI, many people have been worried that "SEO is dead".
They're worried that no one will use search engines because AI can just provide the answers.
But, remember... We never always went to Google to ask questions.
In fact, it was only around 2013 onwards when people started to get conversational with Google.
But even before we asked Google questions, it still had a purpose.
And that's because for most people, it essentially acts as the gateway to the internet.
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I'll give you an example.
If I go to ChatGPT & type Facebook, it gives me this:
But if I go to Google & type Facebook, it gives me this:
Do you see the difference?
Google knows my intent. It knows that if I type that, I just want to visit Facebook.
And this is something that Google absolutely excels at. They have tons & tons of data about user intent... And when it comes to search, that is MUCH more important than a "good answer".
So, if you're feeling worried about AI & SEO, hopefully this sets your mind at ease.
Google & ChatGPT are two totally different products. They may seem like they compete, but as far as I'm concerned, they merely complement each other.
I don't ever expect to find myself heading to ChatGPT & typing "pizza" when I'm hungry.
Do you?
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