Don't Use the Pinterest Wordmark
I don't know how I got on this Guidelines kick lately, but here's another for ya...
As many of you know, I have been doing an incredible amount of research on social media platforms recently. There are probably thousands of helpful blog posts here on the topic, and I've collected information from both outside resources, as well as directly from the horse's mouths.
A while back, I was creating a blog banner in Canva for a new article, and after I finished, I questioned whether I was crossing any lines with my use of content.
Even though I created the banner myself, and used a Free pic from the Canva library, I thought I better do a little research before posting. Here's why...
General vs Specific Rules
Each social media platform (as well as affiliate program!) has their own set of personal rules. So, even if you are following all of the general guidelines, you still may be doing something against the rules if you haven't researched the specific company, platform, affiliate program's guidelines.
Here's what I learned through my own error:
As I said, I created a banner in Canva, which was to be used for one of my social media posts, and I used a Free image that I found in the Canva library.
The image was simply the full written brand name 'Pinterest' in their usual red and white coloring. Even though it was in the library as a Free image, I felt a little funny about using their logo.
So, I went to Pinterest, and pulled up their guidelines. Here is what I found:
Pinterest Brand Guidelines
Under 'Pinterest Logo' it says...
"Only use the Pinterest badge (please don’t use our wordmark!)"
Interesting, because as I said (twice already) this was a Free image readily available in the Canva library. Now, I LOVE Canva, but when it comes to using any type of Logo, I would suggest reading that company's rules as to the use of it.
I simply changed the image from the wordmark to the badge, and voila! Banner done, and compliant with Pinterest.
Any of you out there using the Pinterest wordmark in your posts or other materials???
You may want to consider an edit. This is the acceptable Logo badge to use:
Pinterest even requests that it be displayed in the proper shade of red, and provides the RGB and hex colors on their guidelines page.
Of course, you are able to use the word in other manners, and can create your own visuals, just don't use the Pinterest wordmark!
Did you know this?