When I first came to Wealthy Affiliate, I was excited at the prospect of being able to make a living through writing. That is something that I have wanted to do as far back as I can remember., so to imagine that I could start up a website, fill it with things that I had written, and profit from it? Well, that was too good to be true!

Well, yeah, it kind of was....

Bringing People to Your Content

So, while "content is king", that doesn't really matter if no one sees it. What good is a king when there's no one in the kingdom?Thinking that creating good content alone was good enough was pretty silly, but in my defense, I knew nothing about working online.


As I went along, I learned (slowly and painfully...) of the importance of such things as keywords and image use, but these were still pretty much under the heading of "content" to me.

Images were a tough lesson to learn, not so much because I didn't understand their importance-- I certainly did, and was well aware of how bland my site looked without them-- but because I was constantly fretting over what was safe to use. After all, nobody wants to receive a notice that they are using someone else's images incorrectly, or even illegally.

Once I had become somewhat comfortable with images, I figured I was good to go, but even though my content was becoming more readable and visually engaging, I was still missing out on all kinds of stuff. I had the king and queen sitting on their throne, but still no court and an empty village.

(I feel I should probably drop this analogy at this point...)

New Lesson Every Day

Thankfully, I have continued to learn and grow, with some stumbles along the way, but overall I am quite happy with how things are progressing. The days of scratching my head and wondering what is meant by SEO or CTA are behind me, but there is still more ahead of me than behind me. (OK, I have to make one more "royalty" comment and say that the real kingdom is right here at Wealthy Affiliate, which continues to inspire me daily.)

Looking back at my site now with new eyes and a better understanding of things, I know that to get anyone to even notice my content, I need to bring people to it. Keywords and good SEO practices are what will draw people to it, and there is plenty to learn about both, but I can understand that. What I tended to overlook, and really only started to think about this week, is the importance of not just getting people to visit my site, but having them return to it.

Do You Subscribe to This Notion?

When someone comes to your site, it is because something caught their attention and brought them there. But what happens if they don't find what they are looking for?

They leave.

.

What happens later, when you write that post that matches their need exactly? Will they come back?

Maybe, but not if they don't know they should. Hence the need to get contact information.

This is something that I have often overlooked, and now that I am getting a hang of inserting a CtA, my next focus is getting people to subscribe.

Yes, we all know those little pop-ups that ask us to join up, leaving our names and emails. There are plenty of jokes about them, but the fact remains that they simply work. You want people to come back to your site, and to get them to do that, you need to tell them why they should.

If you consider that a major part of affiliate marketing is about building a relationship with your readers, what better way is there than to keep in touch with them? Call them up. Invite them over for a chat. Maybe they'll want to hang out longer the second time. Or maybe the third.

The point is, you don't want to let potential cusomers walk away. Give a shout via email to let them know you have something that might interest them. Start building that relationship with them. Let them get to know you and by extension, trust you.

If you don't have a subscriber, get one.

Don't let your customers slip away before they have a chance to see how awesome you are.

Join the Discussion
Write something…
Recent messages
SDane Premium
Thanks
Reply
Ezio530 Premium
I love this post. Your points here are a great foundation and probably the only real stable one for steady income online. Gotta love and hate that subscribe box all the time. Especially since we are the ones using it now.
Reply
Kashinga77 Premium
Thank you for the great post Craig
Reply
CraigW315 Premium
I am glad that you liked it!
Thanks for responding!
Reply
Edi67 Premium
Great post, Graig. Thanks for sharing. Much blessings. Edi
Reply
TeamIceCream Premium
Craig, I LOVED your royal analogy! It is one that I will remember for a long time - thank you!
Reply
CraigW315 Premium
Thank you for reading and commenting!
Reply
Balloons29 Premium
I do not think that happens, sukumarth. Google is too clever.
Tracy
Reply
CarolMeador Premium
Great post, Craig! Really enjoyed it, and agree with you. BTW, loved your analogy.
Reply
CraigW315 Premium
Thank you!
Reply
Dani-El Premium
Good one Craig, the kingdom analogy was closed in time ;-)
Reply
Great article !!
Reply
CraigW315 Premium
Thank you!
Reply
Droseh Premium
Point well made....thanks.
Debbie
Reply
CraigW315 Premium
Thanks Debbie! I appreciate you commenting.
I hope all is going well with you!
Reply
MarkBa Premium
I enjoyed reading your post Craig.

One thing I've definitely had to make peace with is 'pop ups'.

Because I personally found them intrusive and annoying I've not used them on my own site.

Since learning how effective they are, I understand why everybody uses them, so now when they pop up on other people sites I have much greater understanding and compassion.

I also realize I always have a choice about whether I let the pop-up annoy me or simply assess whether I want to opt in or not, and if not, it's a simple click.

~Mark
Reply
CraigW315 Premium
I understand that SO much, haha!
I feel the same way. I used to find them incredibly annoying, but now I just take them in stride, thinking that behind every one is someone trying to make a living.
Reply
LouisaB Premium
Craig, you really put this in perspective. It's together! Ancient and historical views. Holding on to our customers is essential
Reply
VeronicasLuv Premium
You definitely painted the perfect picture of who everything is interwoven; to have quality content and SEO but not the subscription would be a grave error...one that I admit to practicing but will be correcting.

Is there one that you would recommend?

Oh, and I think you could have squeezed out more of that king analogy, lol.
Reply
CraigW315 Premium
Ha ha! I was tempted, but thought it might get a bit annoying.
As for the subscriber, I can PM you f you like. One was suggested to me and it seems pretty good so far....
Reply
VeronicasLuv Premium
Yes, I would appreciate it if you could send me a PM, Craig. Thank you.
Reply
sheikave Premium
people will come to you if you give value.
Reply
CraigW315 Premium
Definitely, but you want to ensure that they keep coming back.
Reply
Grover6304 Premium
Very good post and something most of us forget.
Steve
Reply
CraigW315 Premium
I have to keep a checklist now or I forget all the things I am supposed to be doing with each post!
Reply
LouisaB Premium
Craig I do agree with on that analogy.
Reply
SDane Premium
very informative.
Reply
CraigW315 Premium
Thanks
Reply
buffetearns Premium
Excellent post, thank you Craig! One for referencing back to.

Wayne
Reply
CraigW315 Premium
Thank you!
Reply
Anandhijohn Premium
great post.
Reply
CraigW315 Premium
Thank you
Reply
CraigW315 Premium
Thank you
Reply
sukumarth Premium
Low-competition keywords or not (long-tail or short-tail), when a site becomes an "authority", ANYTHING that gets posted seems to get ranked high on search pages. So what makes a website authority? So does this mean when a website attains the authority status, even dumb posts would rank high on different search terms? Questions, I have been asking myself. Hehe...
Reply
LouisaB Premium
Sukumarth, "I think you hit the nail on top of its head."
In truth, Low-competition keywords or not(long-tail or short-tail), when a site becomes an "authority", yes, and even dumb posts would rank high on different search terms.!
Reply
arielharris7 Premium
Wow,Craig this was such a strong article on exactly why we need to have a subscriber.If not the king sits alone .Not worthy of all our hard work. Great job Craig.Thank you for making such a vivid point!
Reply
CraigW315 Premium
Thank for commenting!
This is something that I have overlooked for a long time, so I am looking forward to some positive changes!
Reply
mybiz4u Premium
Great article, C. Very valuable points that you have outlined. Yes indeed, no good in being king if there is no queen or people in the village - love the analogy!
Thanks for sharing.
M
Reply
CraigW315 Premium
Thanks for reading and commenting!
Reply
INtakiyiruta Premium
Awesome
Reply
DNicholas Premium
Good information Craig. I'm still learning some of the basic stuff, but I can definitely relate to this post. Every day I learn something new, it's usually something telling me I've got a lot more to learn. My biggest thing right now is learning how to get more traffic. You've got to get it before you can keep it. LOL
Reply
CraigW315 Premium
That's for sure!
It grows over time though, so you'll have some before you know it.
Reply
TaniaHersel Premium
I can so relate to all of this Craig. It is like you have written my Wealthy Affiliate journey!
Reply
ContentBySue Premium
Excellent post, Craig. I love the analogy between content and kingdom. I had a tremendously large learning curve when I started here and I feel like I'm just now, in the last few weeks, putting all the pieces together. Thank you for your insights.

All the best,
Sue
Reply
CraigW315 Premium
I have heard from multiple people that there is a point at which thins just "click", and that includes an understanding of what has been taught, a better view of how everything pieces together, and, of course the beginnings of a successful site.

Looks like you are hitting that point. How exciting! Great things ahead for sure!
Reply
ContentBySue Premium
YES! Things really are starting to click now. It is very exciting!
Reply
ContentBySue Premium
YES! Things really are starting to click now. It is very exciting!
Reply
dancinscot Premium
Great post! I think we've been on the same page for a while. I too am looking to make a leap!
Reply
CraigW315 Premium
Go for it!
Reply
MarieMancini Premium
Thanks for sharing . ..great article !
Reply
Dhind1 Premium
I love this post Craig, It made me think of myself as the court jester, trying to entertain the courtiers and get them to leave tips.
Reply
CraigW315 Premium
Ha ha!
Well, if that works, let me know!
Reply
NickV1 Premium
Enjoyable reading.
Reply
CraigW315 Premium
Thank you!
Reply
Catwoman1459 Premium
Great post Craig, I love the way you expressed yourself. This goes to show that being persistent pays off. Never give up no matter how frustrated you get and keep reminding yourself of how much you have learned here. :)
Reply
CraigW315 Premium
Thanks for commenting!
I think I am past the point where I would give up. At least I hope I am.... I can't think of anything that would make me quit!
Reply
GBridgart Premium
On the to do list
Reply
Nadja3 Premium
Thank you. Valuable advice.
Reply
CraigW315 Premium
Thanks!
Reply
CowboyJames Premium
Very good post Craig. A good descriptive headline with keywords will bring them in. Like they used to say, getting them in the door is not always the problem.

Have a super weekend!
Reply
CraigW315 Premium
Thanks! You too!
Reply
JohnProbert1 Premium
Great post-Craig. I can see where your coming from I am learning new lessons every day be it good or bad.

John
Reply
CraigW315 Premium
Always something new to learn.I don't know if I would call any lesson bad, so long as we take something positive from it.
Reply
Claudioj Premium
Excellent advice, I need to get subscribers, the reality is that I do not have them today. I am sure to start getting them during the course of this year.
Surely in this way, new members will join WA. Thanks, Craig!
Reply
CraigW315 Premium
My pleasure!
Reply
gardenguy Premium
Great article, Craig. Very well done.

Wayne
Reply
CraigW315 Premium
Thank you. I appreciate that.
Reply
DrTad Premium
Hi Craig,
Great article! Thank you for sharing.
Reply
CraigW315 Premium
Thanks for taking the time to read and comment!
Reply
LisaY Premium
Craig,

Another great post. I had to laugh when I read the part about going along slowly and painfully. You are right, that is how it is at times. I remember watching one of Kyle's videos and he made it look so easy, but when tried it didn't work out until my 10th or 11th attempt. The important thing is that I was persistent.

Lisa
Reply
CraigW315 Premium
Yes, you definitely have to push through barriers at times. My biggest one to date was image use...

I am sure there will be plenty more.
Reply
Anthonyhu Premium
Hi Craig, another nice article. Remind us again to create value to our customers, great content and timely delivering to the needed customers. Great Job!
Reply
CraigW315 Premium
Thank you!
Reply
Fleeky Premium
❤️
Reply
pitofly Premium
We work hard to get them in the door (our site).
Thanks for the tips on getting them to look stick around and becoming a paying customer.
Reply
RandyL1 Premium
Great refresher thanks for sharing.

Randy
Reply
DEversley Premium
That's the key Craig, a relationship with your subscribers. With that after a while, you wouldn't worry so much about SEO.
You would have your share of your own traffic doing the work for you via comments, testimonies, etc.

David
Reply
CraigW315 Premium
That's definitely what I am aiming for!
Reply