Content is King, but Don't Forget the Rest of the Royal Family
When I first came to Wealthy Affiliate, I was excited at the prospect of being able to make a living through writing. That is something that I have wanted to do as far back as I can remember., so to imagine that I could start up a website, fill it with things that I had written, and profit from it? Well, that was too good to be true!
Well, yeah, it kind of was....
Bringing People to Your Content
So, while "content is king", that doesn't really matter if no one sees it. What good is a king when there's no one in the kingdom?Thinking that creating good content alone was good enough was pretty silly, but in my defense, I knew nothing about working online.
As I went along, I learned (slowly and painfully...) of the importance of such things as keywords and image use, but these were still pretty much under the heading of "content" to me.
Images were a tough lesson to learn, not so much because I didn't understand their importance-- I certainly did, and was well aware of how bland my site looked without them-- but because I was constantly fretting over what was safe to use. After all, nobody wants to receive a notice that they are using someone else's images incorrectly, or even illegally.
Once I had become somewhat comfortable with images, I figured I was good to go, but even though my content was becoming more readable and visually engaging, I was still missing out on all kinds of stuff. I had the king and queen sitting on their throne, but still no court and an empty village.
(I feel I should probably drop this analogy at this point...)
New Lesson Every Day
Thankfully, I have continued to learn and grow, with some stumbles along the way, but overall I am quite happy with how things are progressing. The days of scratching my head and wondering what is meant by SEO or CTA are behind me, but there is still more ahead of me than behind me. (OK, I have to make one more "royalty" comment and say that the real kingdom is right here at Wealthy Affiliate, which continues to inspire me daily.)
Looking back at my site now with new eyes and a better understanding of things, I know that to get anyone to even notice my content, I need to bring people to it. Keywords and good SEO practices are what will draw people to it, and there is plenty to learn about both, but I can understand that. What I tended to overlook, and really only started to think about this week, is the importance of not just getting people to visit my site, but having them return to it.
Do You Subscribe to This Notion?
When someone comes to your site, it is because something caught their attention and brought them there. But what happens if they don't find what they are looking for?
What happens later, when you write that post that matches their need exactly? Will they come back?
Maybe, but not if they don't know they should. Hence the need to get contact information.
This is something that I have often overlooked, and now that I am getting a hang of inserting a CtA, my next focus is getting people to subscribe.
Yes, we all know those little pop-ups that ask us to join up, leaving our names and emails. There are plenty of jokes about them, but the fact remains that they simply work. You want people to come back to your site, and to get them to do that, you need to tell them why they should.
If you consider that a major part of affiliate marketing is about building a relationship with your readers, what better way is there than to keep in touch with them? Call them up. Invite them over for a chat. Maybe they'll want to hang out longer the second time. Or maybe the third.
The point is, you don't want to let potential cusomers walk away. Give a shout via email to let them know you have something that might interest them. Start building that relationship with them. Let them get to know you and by extension, trust you.
If you don't have a subscriber, get one.
Don't let your customers slip away before they have a chance to see how awesome you are.