At what point do you wave the white flag?

Last Update: August 06, 2019

Update: Pedro (I-Pedro-I) sent me some great links about E.A.T., which is something that Google is looking for now, especially with health and money sites. EAT means Expertise, Authoritativeness and Trust. I'm going to post the links here in case this helps anyone else.

Thank you, Pedro!

New question: how do we show that we're authorities in our niches? I don't know about you, but I haven't personally written any books on the topic on MMO (something they look for) and I don't have a degree in it. Any ideas?



At what point do you evaluate your webiste and say "This clearly isn't working?" and move on?

I know most people say "Just keep going, just keep going!" but there has be a point when it doesn't make sense to keep going anymore?

I've put a lot of time and effort into my site, but traffic is getting worse and worse by the day.

I had a total of 30 people on my site yesterday. Just a couple of Google searches. This is great if you're just starting out. Not so much when you're 11 months in.

I'm just wondering if you have a set point where you decide it's not working and you need to move on to something else?

I would hate to spend even more time and effort on this and be in the same spot a few months from now.

What are your thoughts?

- Christina

P.S. To anyone new, this is not to discourage you. Thisis a great business. But not everything you do works out perfectly and sometimes you need to adjust.

P.P.S. I don't recommend starting with the make money online niche. :)

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Jaz333 Premium
I'm sorry you're experiencing this, I'm sure it's difficult. Instead of "waving the white flag," maybe you should have your site evaluated by Jay or someone else with some good SEO talents and see if they can point out what the issues might be.

At 11 months in, you've put in a considerable amount of work and energy into the site. I would try every avenue and fix every little issue before considering a different niche, especially if this is a topic you're super passionate about.

That's just my 2 cents.

I really hope things work out for you and your site!
All the best, Shannon
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cld111 Premium
Thank you for this, Shannon! I keep thinking about Jay's coaching program, but then it's just more money into something that may or may not work out...

- Christina
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sherlock77 Premium
The traffic on both my MMO sites sucks and it seems to get worse every month. I put 4 years into one site, but no more, and the same with the second. There's no point putting energy into something that's going backwards. You're better off focusing on your niche site.
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cld111 Premium
Sorry to hear that, Darren! This can be a frustrating business, for sure.

- Christina
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amhil23 Premium
Yep it's sucking right now, traffic seems to constantly be decreasing for me too. I'm probably gonna slow down on the production for my bootcamp site and work another website at the same time that'll hopefully be less competitive and profitable sooner.

At this point focusing on the mmo niche isn't the greatest because the updates by Google seem to constantly be dragging us down. This is why it's probably in our best intrests to work on a slightly less competitive niche whilst and updating the mmo site less regularly.
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TCH60 Premium
I think you've hit a key point - have we chosen a highly competitive niche to throw all our time into??

If so, we're fighting an uphill battle towards the top 10 rankings, and 1st page of Google searches.
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amhil23 Premium
Yeah it's definitely a highly competitive niche, you've got to put in a lot more work than other niches to bare the fruits of your labour.

I've been going really hard for the last year or so (right now I'm on 281 posts) and at one point I was on a constant upwards trajectory however, since the June update my website seems like it's getting worse every month.

I wouldn't suggest you give up on it but I would definitely recommend dabbling in another niche that's got as much potential as the MMO niche but less competition.
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cld111 Premium
I was thinking of making this my strategy too. Slow down a little on the MMO site and work on a different one that's less competitive.

- Christina
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DaveSw Premium
Perhaps a shift in how you approach the niche will be more effective. I mean by this using other channels for traffic i.e. social platforms that are congruent with your overall business plan.

You may have to go back and reevaluate your overall business plan and methods and messages you are using. They all need to tie together, and each piece of content can support and refer the reader to that message(s)...

It might be good to get an objective analysis of your overall business operation and have that person provide some advice. You can take it or leave it, but it might be just the ticket...

The MMO niche is not so easy to attack, and it is so broad that it may pay to further narrow the focus somewhat to one means of MMO...

There are many ways other than affiliate marketing too that can complement one another. Some niches span several market segments, i.e. training, or tools that are used by all online marketers...

I wish you luck, after 11 months of work, it may just be some tweaking that is required to make it all take off. Most certainly you can go back and edit the content a bit to have it point to whatever direction you decide to go, no sense wasting all that work...

Cheers!
Dave : )
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nathaniell Premium
I agree with Dave here. Keep the site. Re-evaluate your business plan.

I'll also add, think about what part of your business you actually enjoy, and focus on that.
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cld111 Premium
Thanks so much, Dave! This gives me a lot to think about and ways I can maybe narrow my focus a bit.

I do use social media some, but not enough and I know I can improve with that.

- Christina
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cld111 Premium
Well, I love writing. I actually enjoy doing reviews. I have been doing that. But it's not getting me very far at this point. I'll just keep plugging away at it...

- Christina
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DerekMarshal Premium
Like Winston Churchill put it "We Shall Never Surrender!"
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sherlock77 Premium
Quitting a site that isn't working isn't surrender. It's smart. otherwise you just end up wasting a lot of time and energy and suffering burn out on something that's going backwards. That's just demoralising.

Better to change battle tactics and find something that's more successful.
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kenhawley Premium
Hello Christina! I am new to WA and I know nothing of internet, SEO etc. But I do know something about business and life.

In the short time that I have been here, your tenacity, your positive attitude and you smile has been a joy to me.

I would say that when a project or a situation gets too overwhelming, before throwing in the towel, step back for a minute. catch your breath, find everything in your life that you can be grateful for. For the love of your two beautiful children, for the air that we have to breath, for the shelter we have and the food that we eat. For Gods peace that is always there underneath any noise or confusion. Do whatever you do to go back to that peace, that love, and rest there for awhile.

Then after that, take a fresh look and evaluate your situation. Perhaps put a small or comfortable amount of effort in deciding what to do with your current niche. Perhaps find another niche that you love and do some work on that while letting your current website set for awhile.

Don't give up on it yet. You love that niche and we all know that its a good one, though probably one of the most competitive. Let it mature while starting a new niche that you love and that comes natural for you.

I don't really know the answer, but I know you can and will find it.

Take care. Ken
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cld111 Premium
He has good quotes! :) Thanks for this. And I saw your other message and I will respond to it in a little.

- Christina
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cld111 Premium
Yes, that's what I was thinking...

- Christina
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