Radio Ads - Marketing Ideas Research

Thank you for all of your replies to the previous ideas, it really is greatly appreciated. I posted the results for the Taxi Ads idea earlier, and I will be posting the results for the Placemats & Coasters idea shortly. It isn't too late if you would like to respond to the Newspaper/Magazine Columns idea, or the Piggyback Mailings idea, as I am giving each of these at least 72 hours before publishing the results. If you would like to find a list of all the ideas that have been suggested during this series, you can head on over to Marketing Ideas Research Series. So, next up, let's discuss Radio Ads!

Radio Ads

Radio Ads are an intrusive form of advertising, as it forces its way into the listeners mind.

It also has a tremendous reach and penetration into the market.

Radios are everywhere, in cars, in homes, in the garage, in workplaces, and even on the beach or while out jogging.

Radio Ads can inform, educate, entertain and get attention.

They can also be targeted to specific audiences quite easily.

Radio helps to keep your business in front of your customer's mind, so that they don't forget you.

One of the greatest strengths of radio, is that it can create "theatre of the mind", as it causes listeners to produce images in their minds based on what they are hearing.

Poll Questions

Simpe Yes / No / NA Answers are all that is required :-)

• Do You Use Radio Ads For Your Offline Business?
  • If Yes, Are Radio Ads Effective?
  • If No, Would You Consider Using Radio Ads?
• Do You Use Radio Ads For Your Online Business?
  • If Yes, Are Radio Ads Effective?
  • If No, Would You Consider Using Radio Ads?
• Do You Think Radio Ads Are Still Relevant Today?

The Radio Ads Results

Please Copy & Paste the questions from above into the comments section, to help you answer them in order, it will also help me to compile the results! Thank You :-)

To find a list of all the marketing ideas, please visit the
Marketing Ideas Research Table of Contents