Results for Radio Ads - Marketing Ideas Research

Last Update: December 26, 2020

The Results Are In For Radio Ads

Firstly, thank you very much for everyone's participation with this survey, it really is greatly appreciated :-) Just apologies again that the results were delayed for this one.

This is the last results post for 2020. As per your responses to the "would you like me to continue with marketing ideas research" question, I will continue with these ideas into 2021.

However, it is still undecided as to whether I will continue providing the results, as per the "would you just like the ideas or the results as well" question. Feel free to add your thoughts on that question, as I am still deciding what to do.

My current thoughts are, if the responses are less than 10 members, then I will skip the results, as the data isn't that useful with just a handful of responses.

To see a list of all the ideas that have been suggested during this series, you can find these on the Marketing Ideas Research Series post.

So then, for Radio Ads, there were 5 members who responded, with the results below.

Do You Use Radio Ads For Your Offline Business?

40% of members who responded do not have an offline business, of the 60% who do, 67% do not use Radio Ads.

Of the 33% who do use Radio Ads, 100% of members feel that they are effective.

Of the 67% of members who do not use Radio Ads for their offline business, 100% of them are considering using them in the future.

Do You Use Radio Ads For Your Online Business?

All members who responded have an online business, of which 100% do not use Radio Ads.

As there were no members using Radio Ads for their online business, there is no data as to how effective this method is.

80% of all the members who responded will be considering to use Radio Ads for their online business.

Do You Think Radio Ads Are Still Relevant Today?

Of all the members who responded, 80% feel that Radio Ads are still relevant today!

I hope this research into using Radio Ads for your offline and your online business was useful, and has given you something to think about.

Don't forget to respond to the other Marketing Research Ideas, as the more members who respond, the better the data is to work with to provide a more accurate overview for you :-)

Hope you have a good weekend, and that you enjoyed your Christmas, speak soon,

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philmedia Premium Plus
Well this is great.. and nice to see an endorsement of radio as its my background. I think sometimes radio comes across as a bit of a dark art but actually with a targetted campaign and good copy it can really build call to action, awareness or both depending on what you want it to achieve. The smart speaker is also opening up a whole new area of radio regardless of location mainly based around niche.

The local digital radio station I work with ( and its niche is local although the specialist music shows broaden this) broke even within three months with all the advertisers seeing a great response.

Thanks so much for this, Phil
ChrystopherJ Premium Plus
Breaking even within three months is very good, really happy to hear that :-) And yes, I completely agree about the Smart Speaker and the opportunities that it has opened up, thank you Phil :-)
davebux Premium Plus
Very interesting read Chrystopher. I don’t use them but still found it a good learning post.
ChrystopherJ Premium Plus
You're welcome Bux :-)
RascalEliza1 Premium Plus
Again, thank your for this research Chrystopher. I am very new to all of this but I find it extremely interesting and I am sure it will be informative for decisions that I will need to make in the future.
ChrystopherJ Premium Plus
You're welcome Mairi :-)
Jessiefido Premium Plus
Thanks again Chrys for taking the time to research all of this for us.

There are some interesting findings here, I hope you are enjoying your Boxing day my friend.🎁🎁
ChrystopherJ Premium Plus
You're welcome Nick and yes, thank you :-)
NdorereKache Premium
Thanks for this survey.Imwas actually conferring an advert in the press media directing potential traffic to my website I will also consider radio and tv ads.
ChrystopherJ Premium Plus
You're welcome Ndorere :-)