Piggyback Mailings - Marketing Ideas Research

Thank you for all of your replies to the previous ideas, it really is greatly appreciated. I posted the results for the Books idea earlier, and I will be posting the results for the Joint Venture idea tomorrow. It isn't too late if you would like to respond to the Taxi Ads idea, the Placemats & Coasters idea, or the Newspaper/Magazine Columns idea, as I am giving each of these at least 72 hours before publishing the results. If you would like to find a list of all the ideas that have been suggested during this series, you can head on over to Marketing Ideas Research Series. So, next up, let's discuss Piggyback Mailings!

Piggyback Mailings

This method is the fastest and cheapest way to reach thousands of new customers.

You can approach another company and make them a deal to have them include your advertisement/leaflet within their business mailings.

You will get instant access to their customers, as you both share the cost of mailing.

Make sure you find non-competing, but complimentary, businesses that you don't mind being associated with.

This method also works for emails and newsletters.

Poll Questions

Simpe Yes / No / NA Answers are all that is required :-)

• Do You Use Piggyback Mailings For Your Offline Business?
  • If Yes, Are Piggyback Mailings Effective?
  • If No, Would You Consider Using Piggyback Mailings?
• Do You Use Piggyback Mailings For Your Online Business?
  • If Yes, Are Piggyback Mailings Effective?
  • If No, Would You Consider Using Piggyback Mailings?
• Do You Think Piggyback Mailings Are Still Relevant Today?

The Piggyback Mailings Results

Please Copy & Paste the questions from above into the comments section, to help you answer them in order, it will also help me to compile the results! Thank You :-)

To find a list of all the marketing ideas, please visit the
Marketing Ideas Research Table of Contents