Content Marketing Is Our Stepping Stone! Make It Compelling.

Election Campaigns have gone digital and we are consumed by all the content - good, bad and indifferent - being thrown at us. In trying to make sense of it all, I was reminded this weekend that Content Marketing is our stepping stone to building a diverse, sustainable and dynamic career as a Digital Entrepreneur.
We are Content Marketers before anything else - Affiliate Marketers, SEO Experts, Website Managers, Social Media Gurus. It all begins with understanding that content is key - and king!

Once you understand this and get the basics of it right, everything else will fall in line. Mastering your content and building your bucket of quality, fresh content should always be your start-my-day objective.

An Opportunity To Offer New Ideas

It is a dynamic and diverse field which provides you with an opportunity to take your new ides to work each and every day. It does not matter what your niche is or where you are working from. You have the opportunity to put a fresh spin on any topic (niche) of your choosing.

You can go dive into a niche like this:

1. Animals
2. Dogs
3. Breeds of dogs
4. Nutrition for different breeds of dogs
5. Changing nutrition for different breeds of dogs as they grow

Adding your research, experience, thoughts and ideas to your content will give you years of writing for your chosen niche. Along the way, feedback, comments and the marketing of your content will further diversify your content reach.

An Opportunity To Educate

As you publish you original, quality content you will be building trust and relationships while giving your readers and visitors the information they need to make an educated purchasing decision.

Remember, you are not telling them what to buy. You are providing them with all the information they need to make an INFORMED decision.

In the end, it will be their decision to make a purchase that they feel satisfies their need or want. You role is to ensure that they have everything in one place instead of having to search all over the internet to find it.

You are a library of content, so to speak. A repository.

An Opportunity To Generate Leads

Your objective is to generate leads. This is how you will monetise your content. You must therefore ensure that your call to action is clear, direct and compelling.

Focus on attracting, bringing life to your content and making it engaging. Boring does not enable or motivate.

Your goal is to drive profitable buyer action.

How Compelling Is Your Content?

We are currently on a Social Media drive at WA. Your content will be the engine that keeps your visitors and followers engaged, interested and willing to take action to purchase your products and services.

You have a wonderful opportunity to become a respected and sought-after authority in our billion member market of the internet.

Do ensure that your content is engaging, satisfying and compelling.

Have a content-filled week!
Cassi