How To Get People To Buy Anything You Sell.

Last Update: January 20, 2014

Today we are flooded with information; the internet gives us information overload. The world and his wife want to sell you something online, we are bombarded daily, buy this, buy that, stop this and do that. Because of this phenomenon entire industries have been created to combat this with spam filter and pop up blocker software and a myriad of other products. Your prospects/customers have built barriers to stop you getting to their money.


So what do we do?


If you want to sell what John Brown Buys, you have to look through John Browns eyes.


When John Brown buys a ¼ inch drill does he want an all singing all dancing drill?


No, he wants a ¼ inch hole in his wall.


Who will sell him the drill, the in your face straight sale showing a super-duper all singing all dancing drill making 50 holes a second or someone who shows him how to drill correctly depending on the type of material he’s drilling and gives him all the information he’ll ever need FOR FREE to get the hole he wants and John Brown thinking, hey these guys don’t just want my money, they want to help me first.


People don’t like being sold to, but they like to buy and people buy people not products or services. If your customer can’t feel a connection with you then it doesn’t matter if it’s the best product or service on the planet John Brown will go elsewhere.


You need him to come to you,

when he seeks you out the barriers are down


John Brown has invited you into his world, and is asking you to sell him your product or service. You don’t have the defensive walls that others have to negotiate; you’re now the go to guy, the expert who has helped him with his problem. You have sold him the hole not the drill.


So how do we do this?


John Brown doesn’t want a Wealthy Affiliate Membership; he wants more money, more time with the family, put the kids through college and a host of other things. Let them sell themselves, if you say it, they doubt it, if they say it, it’s true.


John Brown types in to the search bar “quit smoking” and 100 sites come up. Do you think he closes his eyes and smashes his forehead in to the keyboard to find the right site? (If you do think that, I suggest you stop reading this and go and take a tablet or several maybe) no, he will look for the person who can help him with their expertise and who, in his mind, has created value.


So don’t think of the search engines or the hard sell, think of your customer, position yourself as the expert who gives good solid advice and guidance which in turn builds trust, trust =no barriers. If they see you as an expert who wants to help them instead of a salesman after their hard earned cash, they will invite you in.

Sell Them The Hole Not The Drill


This membership site has all the answers you just need to find them.

Join the Discussion
Write something…
Recent messages
KD6PAO Premium
Good lesson!
Reply
bullet Premium
Thanks for your comment Joe.
Reply
bullet Premium
Thanks Joe,
Reply
gregarious1 Premium
Yes I am going to remember this well . This is a great tip
Reply
bullet Premium
Thanks for the comment Gregory, at last I've helped someone!
Reply
Jaweda2k Premium
Excellent advise! I have been in sales in the retail world for many years and this has been a staple of how I do business. Now like you I am learning how to carry that over to an online business!
Reply
bullet Premium
In retail sales why don't they say "hi I'm James if you need any help just ask" instead of, can I help you? The barriers go straight up and you'll get no I'm just looking.
Reply
BecL Premium
Great blog bullet.
Reply
bullet Premium
Thanks Rebecca.
Reply
DIGGER12 Premium Plus
Great blog bullet, great reminder and example. this is going in my bookmark folder ;-)
Reply
bullet Premium
Thanks Kerri, I believe attraction marketing is the way to go.
Reply
Top