Ways to word your Call-to-Action Button

byBryced19

1.2K followers

8 years ago

In our training, here at Wealthy Affiliate it has been hammered home to us how important it is to have a Call to Action (CTA), in our content to get the visitors to your site can take some type of action after reading your content.

Whatever the action is that you want them to take after reading your content must be clearly indicated in you CTA.

A CTA is to communicate with your visitors and encourage them to take immediate action on your website. The best CTA is when it can influence people to click on it. To do so, you must create a CTA that is relevant and interesting to persuade your visitors to opt in.

Here is a list of CTA actions words, compliments of Blogger Ann Smarty, you can use on your CTA button to tell your visitors what to do.

Urgency

• Only X days left
• Closing soon
• Today only
• Last chance
• Offer ends on "date"
• Hurry
• Get instant access
• Join now
• Subscribe Immediately

Clear Instruction

• Click here to subscribe
• Subscribe by Email

Community

• Be a Part of
• Be(come) a Member
• Join the team!

Exclusivity / Win

• Become a VIP (subscriber)
• Join to the winning side

Non-commercial

• Find out more
• Learn more
• More details
• Get started
• Read it here!
• I'd love updates
• Tell me more
• Explore more

Imperative Mode

• Send Guide!
• Send Videos!
• Send Checklist!
• Show me the data
• Get my report
• Take me there
• Let me in
• Send the Recipe

Emotional

• I want in!
• Let's do it
• Yes, please!
• Yes, I'd like to learn more
• Sure thing!
• I want to increase my traffic
• I'm Ready
• Let's Party
• I'm a rockstar
• What's the secret?
• Mom's Only
• Okie, Dokie
• Get it While It's Hot
• Kick fear to the curb
• See for yourself!
• Count me in
• Get it!
• Discover the benefits

Power words to add to the CTA:

• Free
• New
• Now
• Guarantee
• Results