Is the Meta Keywords Tag Good for SEO? - No and Here is Why
Lately I have seen people asking questions about the Meta Tags at the bottom of the WordPress editor, in the SEO plugin area. I have also seen questions asking is the meta keywords tag good for SEO? Too often some WA members will say, yes it is.
THIS ANSWER IS INCORRECT
I just recently created a tutorial to explain what Google has to say about which meta tags matter and which one does not and why that is. The tutorial also answers questions about why the WordPress editor will say No Title, No Description and No Keyword.
For anyone who has not followed Neil Patel, when it comes to SEO he knows it quite well. Neil Patel is a Seattle Washington entrepreneur and is the co-founder of three companies including KISSmetrics. He is also known for helping big companies like Amazon & Viacom to grow their revenue streams.
The image above is a screenshot from one of his SEO training videos on YouTube. He says the following in the video...
"The meta keywords tag is useless. Do not use it. Reason being... Google has said years and years ago that they ignore meta keywords tags. And I have played around with this so much and other marketers and SEOs have as well. It does not help one bit with your seatch rankings."
OLD NEWS DIES HARD
As I have said several times in my training blogs and tutorials on the use of keywords and SEO, there is still a lot of old SEO techniques that people keep spreading that is no longer valid. Using the meta keywords tag is one good example of old SEO practices.
You do not hear Kyle saying in the WA training to put keywords in that tag. I know I have never said it either. Why? Because Google knows what keywords to rank you for without needing that tag. The video on my tutorial from Google explains why they ignore it.
My tutorial will also show you information on both the Title and Description meta tags. These are the only two tags in the SEO plugin area under the WordPress editor that DO matter. The Google video will also explain why the Meta Description Tag is important.
DO YOU WANT HIGH RANKINGS?
So for now and until you read my tutorial, just ignore using the meta keywords tag. Google and the other search engines ignore it as well. It is a total waste of time. If you want to get high search rankings you need to focus on thorough helpful content written for people.
Include your target keyword in the title of your post and once again in the first paragraph of your content. I did exactly that with the target keyword of this post. Then you write your content to answer the query your keyword is asking. If you do that, Google will rank you.
TIP 1: When you create your title at the top of your website content, like I did at the top of this post, that title is the SAME AS your meta title tag. However after creating your URL you can edit the meta title tag to perhaps make it more eye catching.
TIP 2: Normally the first 140 to 160 characters of your content will be used for your meta description tag, especially if you are using the All in One SEO Pack plugin and have the autogenerate description check box checked in the AIO SEO settings.
NOTE: If you do not like the description snippet used, I highly recommend you retype your meta description tag and include your target keyword. Make it compelling enough for someone who reads it will want to click on your link.
ALSO NOTE: Because YouTube videos do not play well in WA tutorials you may have to copy the YouTube URL of the Google video and then paste it into your browser to watch it.
To learn more about which meta tags matter and why the meta keywords tag doesn't matter, make sure to read my tutorial at the link below. If you have any questions or comments, please leave them below.