How Does Google Rank Content - Tips For Better SEO
One of the best advantages of being a member here at Wealthy Affiliate, is the training in knowing SEO and how does Google rank content on our websites. You can go outside of this community and search the internet for the best ways to rank on the first page of Google and find dozens of opinions.
IT IS NOT COMPLICATED
Obviously learning something new for the first time can be a bit complicated. However, once you start putting it into practice, what was once complicated can be quite simple. I see many new members struggling to understand what is a niche when the answer is so simple, and the same is true with what are keywords.
The Wealthy Affiliate training done by Kyle and Jay really helps to simplify things. I too try to help make things more simple by explaining things in a more everyday language approach using lots of images. It is possible when you read a procedure from a different perspective, you can understand it better. This is why I do training related to WA.
Sometimes I have seen new members go outside of WA for answers about how to rank high in the search engines instead of fully trusting what is taught here. This can be a problem in two ways. One, the information you get elsewhere may not be up to date and Two, you believe it to be and start spreading old information to other members here who know no better.
Though it is true that Google has over 200 ranking factors, most of which are not fully known by the public, those that are known are not hard to master thanks to the WA training. You do not need to go outside of WA when the answers are already here. There is no need to make something simple, more complicated.
SIMPLE GOOGLE SEO TIPS
When people type or speak words and questions into Google, these search queries are in essence keywords. In order to get Google to display your website content for any given search query, your content needs to have enough information that best answers that query. This is done by using keywords and providing in depth content.
Through keyword research tools like the free and paid versions of Jaaxy that are available to all Wealthy Affiliate members, you want to look for keywords that others might be using to find the information you have for them. For best results these keywords should have a high Monthly Search volume of 50 or more and a low QSR (Quoted Search Results) of 100 or less.
You will experience times when you cannot find that perfect keyword and when this happens you need to ignore it and publish your content without it. There are two very good reasons for doing this. One, it is your entire content that will bring you traffic and Two, you can always go back and add a target keyword later.
Google is looking for the most informative content to display for any type of search query that someone is searching for. Google does not always show content that has that exact keyword in their search results, for it is the entire content that determines the rankings. If you have not read my latest tutorial about How to Use Keywords for Your Website, I explain this process.
IN DEPTH CONTENT GETS RANKED
Your website content is the driving force behind you getting traffic, and traffic can lead to conversions. Content is king because that is what people are searching for. They are not searching for keywords. Your target keyword is only a compliment of your overall content. You will also get ranked for all other words in your content.
So my best SEO tip for getting ranked high in Google is to write thorough content that has all the information that a person is searching for. The name of the product, its benefits, its weakness, the quality, which person can benefit from it and which cannot. Always try to anticipate what people will ask and be thorough by providing those answers.
Let us say you were doing a post about a Chromebook laptop. You would want to not just explain all of the different models and manufacturers like Samsung, HP, Lenovo, but also which models are best for certain types of work. For instance, why some Chromebooks with higher internal memory storage are not best for media intensive users.
That latter point is something that would seem contrary to what most people looking to buy a laptop would want. Explain why higher internal memory storage in a Chromebook does not provide the same benefit as someone looking to get a laptop using a Windows Operating System. Chromebooks do not have traditional internal hard drives.
When you are thorough in your explanation of whatever your niche is about, your content will naturally become what is considered “Long-Form” (2,000+ words) and will provide Google with more to index and thus rank. Long-form content provides better SEO because you can get ranked for many keyword queries you never really considered that appear in your content.
A couple of years ago I read a blog post by Neil Patel that was long-form, which is all he writes nowadays. This post was about how to create content that was not just long-form but was really informative and gave so much value. Neil says to write your content, read it out loud to yourself and then ask, what else can I add to answer any unseen questions?
The purpose of this post is to remind you that though finding keywords are important to rank for that particular keyword, Google is going to rank you based on your content and not so much for your keyword. Another thing to mention is to not focus on ranking for your keyword alone. Instead create informative content related to your keyword so you rank for other keywords.
I not only explain how Google does this and why in my How to Use Keywords for Your Website tutorial, but I also show you examples of how I am ranking on Google Page 1 and not for my target keyword. Another thing I explain in my tutorial is why using keywords that have <10 Searches and Traffic is not always a bad keyword to use.
ONE MORE TIP
When looking to see where you are ranked for your keyword, DO NOT SEARCH IT IN GOOGLE. You will get a more accurate result by using the Site Rank feature in Jaaxy. If you do use Google you MUST do so within a Private Browsing mode. Plus when you do search for the ranking of your keyword, wait for at least 1 week before seeing where you are ranked.
As I have said in my most recent training, do not obsess so much on finding that perfect keyword, but rather write content that gives the type of information that your website readers are looking for. Google wants to see this too. If you have any questions about what I have shared here, please leave them below in the comments section.