PAGE 1 – What is a niche and how you can make money from it

PAGE 2 – How to break down a niche and find sub niches

PAGE 3 – Examples of popular niche markets

PAGE 4 – Finding different niches you are already involved with

There is no doubt that Wealthy Affiliate is the premeire online business building and training resource for those selecting a niche and becoming affiliates of companies that supply that niche. However too often I see many new members struggle to find a niche, always asking, what is a niche?

WE ARE ALL INVOLVED IN MANY NICHES

So what exactly is a niche? We are all involved in many different niches every single day but for some reason people cannot grasp that simple fact. Perhaps they just do not know the meaning of the word niche. Though there are a few definitions of the word, let me give you the one that pertains to affiliate marketing.

A niche is an area of a market specializing in one type of product or service. On the upcoming pages of this tutorial I will be giving you examples of some popular niches and how you can break them down into a more focused or specialized sub niche.

When you decide on what that sub niche will be from that more broad niche market, you can then effectively begin to make money within that specific market. And even though the niche market may have several products associated with it, you always want to start out focused and grow broader.

MAKING MONEY WITHIN A NICHE

Obviously in order to make money in a niche you first have to select a niche and then focus it down to a specific sub niche of the broader niche market. Before I continue let me give you the definition of what is niche marketing and then how affiliate marketing ties into it.

Niche Marketing – Creating and concentrating all of your online marketing efforts on a small specific and well defined segment of the population. A niche can be created by identifying the needs, the wants, and requirements that are either being poorly supplied or not at all by other people or companies.

For example, a popular niche market is the cosmetics market for African American women. Naturally face makeup is going to need to be different for women with various shades of darker skin than those with lighter skin. Choosing this niche has been proving to be quite profitable.

In order to make money in this particular niche, as is with all other niche markets, you will then have to become an AFFILIATE of various cosmetic companies or retail outlets like Amazon that sell this kind of makeup online. These companies and retail outlets will be paying you for your marketing efforts.

By creating content that promotes your niche and directs your website visitors to these companies via affiliate ads/links, you are now engaging in affiliate marketing. Basically you are promoting other people’s products and directing them to the places that sell these products. In return you get paid a commission.

NEXT UP = How to break down various different niches into sub niches

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cocacola44 Premium
Nice article
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boomergp08 Premium
Thank you.
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delroy2222 Premium
Hi Robert

Thank you for this great and informative training.
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boomergp08 Premium
My pleasure. I am happy you found the information helpful to your endeavors.
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MC73 Premium
Wow, this is extremely helpful. Thank you so much. :-D
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boomergp08 Premium
You are welcome. Happy you found my tutorial helpful.
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lakbar12 Premium
Great training, I believe I am just overthinking my interest, passions or hobbies. You make it seem so easy. Thank you again for this awesome training.
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boomergp08 Premium
You are welcome. Most people do over-think the simple process. Read my comments to r19f54l below and how I could see 3 different niches from his profile picture. I can see a couple of niches in your profile picture too.
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lakbar12 Premium
Thank you for the reply, I will read the comments that you suggested.
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boomergp08 Premium
My pleasure.
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r19f54l Premium
As someone who overthinks the simplest of concepts, you have helped me immensely by breaking through my thick skull about the simple concept of a niche. I thought I knew but didn't. Thanks again for such an insightful post.
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boomergp08 Premium
You are welcome. Many people over-think the simple process of finding a niche. Just looking at your profile picture I can see 3 niches, perhaps more in regards to the cruise ship and your bike.
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r19f54l Premium
I'm interested in what three or more niches you see from looking at my profile picture if you're inclined to share.
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boomergp08 Premium
Sunglasses > Brand Specific > Oakley or Rayban sunglasses niche

Travel > Bookings and Reservations > Trip Advisor or Travelocity niche

Cyclin > Mountain Bikes > Performance and Replacement Parts niche
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r19f54l Premium
Never would've thought of that. Thanks
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boomergp08 Premium
You are welcome. Like I have said, we are all surrounded by many niches every single day. If there is something you use, something you like, and something you do that others do too, that is a niche.
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MC73 Premium
EXPERTISE!!! \o/

One's gotta open the eyes. Wow. :-D
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CSo Premium
Thanks for this tutorial, very helpful.
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boomergp08 Premium
You are welcome. I am happy you found it helpful for you.
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Chintha Premium
Thank you Robert for the great training! This made me think deep into my niche to find the sub niches. I really appreciate your effort to make people understand the subject by giving ample of examples; it's very helpful for the newbies.
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boomergp08 Premium
It was my pleasure Chintha. I try to be as clear as possible and give many examples to make sure people understand the simple process of finding a niche and sub niche.
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JohnWest1 Premium
Hey there.
Great "what is a niche" tutorial!

The comments and suggestions made by others in this "recent messages" section are also extremely helpful.
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boomergp08 Premium
This is true. Sometimes reading the comments are just as informative as the training itself.
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maribe Premium
Great! Blessings to you for being so helpful!
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boomergp08 Premium
Thank you Marie and to you as well.
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Very helpful for newbies. Thank you so much for giving a detailed instructions.
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boomergp08 Premium
You are very welcome. Selecting a niche can be a problem for some members and I wanted to show how easy it is to find a niche and then break it down to a more focused sub niche.
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PDWilliams Premium
Excellent, You answered every question that I had on Niches and answers to questions that I should have had. I appreciate you.
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boomergp08 Premium
Thank you Paul. I am happy that my tutorial was able to help you better understand what is a niche and how to break them down into specific sub niches.
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BLonglois1 Premium
one of the biggest downfalls for many marketers is trying to get that perfect niche where you can lasso the whole market .if there is a lot of competition in your specific niche alot of times just means there is plenty of potential customers in your area so theres plenty of buyers for a lot of other competitors.i myself have gone searching and digging deeper and deeper into sub niches to find the perfect niche only to find that after all my diligent work and being really targeted that now there wasnt enough customers needing answers and products to support my competitors . myself so more often than not your better off using a little broader sub niches that can support the wants and needs of your specific market.
in other words sometimes competition is good and you can get good at other parts of attracting customers
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boomergp08 Premium
Yes this is true for some niches and it is why I always say to start out as narrow as possible but to always grow your niche broader. Some niche markets you can stay narrow and do quite well, but then there are others that you will ultimately have to grow broader to garner more potential sales.
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Juneygj Premium
Thank you for the information most appreciated.
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boomergp08 Premium
You are welcome June.
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BrendonT20 Premium
How about sports tickets packages particular the NBA how will that work?
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Triblu Premium
What exactly are you asking Brendon?

If you want to know if there are affiliate programs for ticket sales available, check out this Google search result: http://bit.ly/2wR5u91

If you want to know about what content to provide, then writing blog posts about NBA events would work.
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BrendonT20 Premium
Yes can those two correlate well? Sorry I didn't explain that question above... The options you gave me help me a lot though.
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boomergp08 Premium
I think that would work.

I recently was researching a niche in fantasy football and I believe I came across an affiliate program for sports tickets.

Just go to Google and search for Sports Tickets Affiliate Programs

This will give you results of any programs available.
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BLonglois1 Premium
hey Brendon
just thought id throw a little something at you ive done some research on sports tickets .i played hockey for 20 yrs so i am into sports. i found that your target market is a little different than you might expect most people looking for ticket packages .are not really avid fans persay most of your hardcore fans will bust whatever they have to to get season tickets (if you can find a source to get reduced packs for those youll have the hammer) but your big corporations that tie all their percs and ad budgets into buying up large blocks of those tickets which makes it a little harder for us little guys that dont have that kind of budget
and please dont get the wrong idea im not trying to discourage you theres plenty of money in that particular market to support huge numbers in competition just thought id give you a heads up if you can think outside the box a little about places you might find surplus' of tickets where you wouldnt normally think to look thought might be to find big groups that might be buying tickets and set yourself up a ''priceline'' ticket source that buys those tickets up that those companies arent going to use or bought to many im sure you can imagine how quickly the ad manager who bought way to may tickets for that game or any other reason would jump to show his boss that he found some "pigeon " to buy up some of his mistake. as you casually go strolling to the bank.
hope this gives you some good ideas and good luck
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Triblu Premium
Wow Bryan, GREAT input!
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boomergp08 Premium
That was some great advice.
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ContentBySue Premium
Thank you for this training. Truly amazing how suggestions can get your creativity flowing, which opens up many more avenues! Thank you!
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boomergp08 Premium
You are welcome Sue. There are thousands of niche markets out there and even more sub niches that anyone can target. You just have to look at a broad niche and select one of the many sub niches that are relevant.
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AnnPC Premium
Your trainings are helping me so much! Also love the Star Trek items in the picture. Are you a fan? I certainly am and have a number of collectables myself. Very excited about the new series in Sept.

I'm new to this and am still trying to create my website. I bought a domain, gadgetsforanything.com and thought I would try to focus on a particular type each week e.g. emergency tools for the car, pet drinking fountains, charging stations etc. I have four different tools for getting out of the car in an emergency so could review each of them. I'm assuming I would then put a link (as an affiliate) to say, Amazon, REI, and so on.
Do you think this sounds OK? I'm having a hard time choosing a theme for the site, too many to choose from for me! :)
I'd value any thoughts you may have on the stuff I've talked about.
Thanks again, you are a goldmine of information.
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boomergp08 Premium
You are welcome Ann. I am happy my training tutorials are helping you to better understand the various aspects of building a successful affiliate marketing website.

I think your niche idea for helpful gadgets is a good niche and you will want to separate that niche into sub niches. Have a page for Car Gadgets, another for Pet Gadgets, and so on.

Make these pages as Parent Pages and create a drop down menu from them to include other relevant pages within that group. This way it will be easier for people should they want to only view gadgets in that particular category.

As for a theme, choose what you like. But remember, the more simplistic the better it will look on a smaller screen of a smartphone or tablet, which is the way a majority of people surf the internet now.

Yes I am a Star Trek fan and if I had time I would create an affiliate website in the Star Trek niche. The Star Trek Store has a great affiliate program and can be quite profitable for anyone wanting to get into this niche.

I even created a blog post about this niche and provided information on what payment details The Star Trek Store offers to those who become their affiliates. You can read my blog below. Check out the video it contains. Every Star Trek fan will love it.

http://legitimatejobfromhome.com/star-trek-items-for-sale-how-to-make-money-from-home
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vigos Premium
This really got the creative juices flowing for me!
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boomergp08 Premium
That's great because that was my intention for this and my other training tutorials on finding a niche.
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37mikew736 Premium
Great info as usual!
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boomergp08 Premium
Thank you Michael.
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DesEvans Premium
This tutorial was super helpful and I think I found a niche that I can start with already. So helpful!!!
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boomergp08 Premium
That is great to hear. I am happy that I was able to help you to find a niche.
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Moronos22 Premium
Great info! Thanks!
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boomergp08 Premium
You are welcome. I am happy you liked it.
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coraldawn Premium
so very helpful thank you
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boomergp08 Premium
You are welcome
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DavidMG1 Premium
hi bloomergp08,
whoa, ive been banging my head trying to understand the meaning of a niche, and its 00:45 in the morning and i just read your article. and its finally hit me. you have explained it in such a simple way, even a thicko like me can understand it lol. not only have i understood it. i even did an example ie. i drew a simple house shape and with arrows going out 1 was named bedroom another named lounge etc etc last was garage. the i took each example ie the kitchen then i named all the sub niches in the kitchen, ie fridge,cooker etc etc. i settled for something in that house as my niche. my acheing head is now cured thanks to you.

ps I'm so following you now.
thanks again
David
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boomergp08 Premium
You are welcome David and you did a really good job at discovering the sub niches of the home/house niche.

You just need to take the broad niche and break it down into the smaller sub niches that are associated with it. And if possible break the sub niche down again.

Not all sub niches can be broken down. But here is a broad niche that can be broken down many times. The Automobile niche.

Sub Niches...

Muscle Cars -> Chevrolet -> Corvette -> Classic Corvette -> After-Market Chrome Products

The After-Market Chrome Products for classic Corvettes would be my final focused down niche dealing with products like bumpers, bumper guards, wheels, mirrors, shift knobs,...
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JohnWest1 Premium
Your "house" example is perfect.

Anyone can understand the concept.

Great post!
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HPearson Premium
Hi Boomer, I have a very broad "caring for a senior dog" niche. On my website can I create small focused "niches" instead of having to create new websites?

For example - dog beds for small dogs as a niche will have a category and a page. The same can be done with another niche such as wheat free canned senior dog food.

Thanks very much.
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boomergp08 Premium
If these small focused niches all pertain to senior dog care, then yes you can do that. Not a problem.
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daniel9977 Premium
Thanks! My new website is already in the air and it's all Beatles :-)
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boomergp08 Premium
That's awesome. Best of luck with it.
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thank you for the information
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boomergp08 Premium
You are welcome.
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TitaWorks Premium
Extraordinary clarity. Thank you.
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boomergp08 Premium
You are welcome.
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beawise Premium
You are an authority on this subject. And I couldn't be more thankful to have found your training. I have finally gotten it, and will definitely view your other training.
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boomergp08 Premium
Thank you. I am glad you have enjoyed my training.
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dndurst Premium
Thanks, boomergp08, very enlightening article. You have pointed out thoughts that most of us do not think of. This clarifies what a niche is and how to break it down "to become the big fish in the small pond". Very helpful to all, new or old to the business.
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boomergp08 Premium
You are welcome. Like Kyle has said, a niche shouldn't be hard to come up with when approached in the correct way. I just wanted to give examples of that correct way within my training to help those who still struggle at finding a niche.
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connie4 Premium
good example...
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boomergp08 Premium
Thank you.
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connie4 Premium
Very informative... Now I'm starting to have a better understanding on niches.
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boomergp08 Premium
Thank you. I am happy my training tutorial was able to help you.
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JesicaGeorge Premium
Thank u but Were do i get the niches to choose from
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boomergp08 Premium
You just select one that you either like very much or do very often. Do you have any hobbies, like to travel, into photography, like buying shoes, enjoy science fiction movies, play video games, like collecting things, into sports, enjoy cooking, like keeping your car clean, into losing weight, know how to relieve back pain, into brewing beer,...? All of these and more are niches.
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Sucess123 Premium
u r the man! i enjoy reading ur posts cause u give good n valuable info for all of us to learn, i appreciate u, tnx
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boomergp08 Premium
You are welcome. I try to be as detailed as possible without being too technical.
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Massagearroo Premium
Good information, ill explore this abit more before ill o the website so i can have a connection and flow through it all.
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boomergp08 Premium
Thank you. I am happy you liked my training on niches and sub niches
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josjulius Premium
This really helped me out, boomer! Thank you!
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boomergp08 Premium
You are welcome.
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humayunB Premium
Yes I understood.
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boomergp08 Premium
That is great!
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Blondee Premium
Bravo! You make it seem like a common sense decision, Outstanding!
Thank you I was feeling scattered and stuck, well I am feeling motivated and on my way ...
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boomergp08 Premium
You are welcome. Coming up with a niche shouldn't be a hard thing to do because every single one of us are involved with many different niches every single day.

The problem is that most people hear the word niche and think it is more complicated than it really is.
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davidhanna Premium
Very well written and understandable. I have a better idea now about selecting a niche and sub niches.
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boomergp08 Premium
Thank you David. I am happy I was able to help you to better understand selecting a niche and sub niches.
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DavidHenke Premium
Very helpful and well written. It has helped me focus more clearly on the sub-niches I am developing websites for and more properly focus on my customer base. Thank you.
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boomergp08 Premium
You are welcome David. I am happy that my tutorial was able to help you to better understand the process of coming up with sub niches.
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PapaDave Premium
Excellent information, a very good refresher, thank you!
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boomergp08 Premium
Glad you liked it.
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ELaNere1 Premium
Thanks again for great information. This has helped me to understand how to find a sub-niche. I have been struggling with this very topic.
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boomergp08 Premium
You are welcome. I am happy that my examples have helped you to better understand coming up with sub niche ideas.
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PaulineW1 Premium
I'm enjoying this!
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boomergp08 Premium
Glad you liked it.
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Very informative
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boomergp08 Premium
Thank you.
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Mrightsell9 Premium
I am starting to see where I can get a niche for myself.
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boomergp08 Premium
Awesome. I hope this training has helped you to better understand the process of finding a niche.
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NWTDennis Premium
Very comprehensive niche training Robert. But the EOD the challenge of being viewed as an "expert" in a any micro niche comes back to generating a steady stream of relevant posts.

For example ... I've become fairly decent using my desktop computer, but I don't consider myself a "Computer Geek". So how would I compete with the Geek competition in say the "Computer" micro niche you listed ... USB flash drives?
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boomergp08 Premium
You do not need to be a computer geek to compete. You just need to provide the information that people are seeking in your respective niche.

Though you may never out-perform the computer geek, does not really matter. You do not need to out-perform but rather provide enough information to share in the revenue stream for that particular niche market.
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JohnV Premium
Someone once told me to remember, that if you know 5% more than I do about a subject, you are as good as an expert
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boomergp08 Premium
That sounds about right.
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Sucess123 Premium
thank u very much. I'm understanding it more as I continue to learn from the ppl who have learned before me, I'm always looking for information on how to learn how to pick a niche....isn't that a niche on itself?????? I'm learning tnx
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boomergp08 Premium
You are welcome. Picking a niche can be challenging for many people but that is mainly because they over-think the process. Learning how to focus in on a niche will help to define how a niche market will benefit a person's niche website.
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norman t Premium
Thank you Robert, what a great keywords tutorial! Extremely well explained. This will help so many of us WA’ers, going forward.

Also, I just begun keyword research in the “how to detox” niche and I have a question: How can I keep all of the “soon to be many” keywords organized?
I know that some people use excel, google docs, etc. If I could just see an example of how this should be organized it would be extremely helpful. Hope you can help me.
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boomergp08 Premium
If you are using the WA keyword tool you can always just save your selected keywords to a list and just name the list accordingly.
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norman t Premium
Thank you Robert, I will.

Just one other thing: What tool can I use to generate lots (batches) of long tail keywords?
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boomergp08 Premium
I am not sure of any tool that is available. I just come up with them on my own. A long tail keyword is generally any keyword that is three or more words long.
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norman t Premium
Ok, thanks
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iscool78 Premium
Hi Robert!

Amazing training! It clears up many questions for me, as I'm in the crossroad now of wisely choosing my first niche.

Thanks for spreading out some wisdom here!
Israel.
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boomergp08 Premium
You are welcome Israel. The one thing many people fail to realize is that there are thousands of profitable niches if they would just think about all of the related categories.

Like in the examples I give in this tutorials, you can take many different niches and just find so many sub niches within the larger niche.

So when choosing your first niche think of a niche you are familiar with and then think of all of the different categories or sub niches you could target.
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iscool78 Premium
Will do, Robert. Thanks again!
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Scott0002 Premium
Hi Robert,

Great training. Thank you.
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boomergp08 Premium
You are welcome Scott. Happy you liked it.
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hippy Premium
Robert,
Thank you for your in-depth plain language tutorial....It will certainly help me to create more focused posts on my sites...
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boomergp08 Premium
You are welcome. I always try to make my tutorials as simple to understand as possible for everyone who reads them. I am happy it has helped you.
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SadieChan Premium
Hi Robert, Thanks for such a great training.
Most people are lost at looking for the right profitable niche for their products. This is really a great help to them.
Regards Sadie.
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boomergp08 Premium
You are welcome Sadie. Unfortunately too many people are looking for the most profitable niche when they should be looking for a niche they believe in and can create content for. Because like Kyle has said many times, ALL niches can be profitable niches.
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JewelCarol Premium
Awesome training, bookmarked to share, thanks very much! :)
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boomergp08 Premium
You are welcome and thank you Jewel. :)
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billybons Premium
Very nicely put, Robert, thank you..
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boomergp08 Premium
You are welcome.
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philaccardo Premium
Hi, Boomergo:
After reading your tutorial, I realize my site needs badly to become a niche. Now it is just a generalist site on natural remedies for serious diseases But, because I get no comments and no subscribers I think I have to transform it into something more specific, more focused on one or other aspects of natural healing.
I came to the conclusion that perhaps people with serious diseases are so seriously sick that do not have energy enough left to spend time reading about how to heal from them or do not give a damn any more.
So if none cares about healing naturally, perhaps I should spare my efforts to provide real help and write just on herbs or some other sub niche like herbs for a specific purpose (like herbal product that appeal to the vanity of women (like wrinkle fighters, breast enhancers, and similar)
And then I need to find a manufacturer of serious herbal products to affiliate with (now have none)
Please advise.
Thanks.
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boomergp08 Premium
Do not focus on the broad niche of natural healing, it is too broad. Yes, you should focus on one specific aspect of natural healing and there are a lot of affiliate programs available to choose from no matter which sub niche you focus on.
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peter65 Premium
Training very beneficial, thanks for sharing, God bless you.
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boomergp08 Premium
Thank you and you are welcome.
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johnwnewman Premium
Awesome training again Robert!
Many thanks :-)
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boomergp08 Premium
You are welcome John
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pronad Premium
Good explanation. Simple and to the point.
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boomergp08 Premium
Thank you. I am glad you found it simple and to the point, which was my intent.
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DanielF1313 Premium
Thanks, great read.
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boomergp08 Premium
Thank you. It was my pleasure to share this with the WA community.
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Karax Premium
Very well explained. thanks for sharing
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boomergp08 Premium
You are welcome. I am happy you enjoyed my tutorial.
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JohnV Premium
Thank you for a comprehensive explanation of a concept which can be difficult for novices to understand. Anyone who has followed Kyle's training and thoroughly understood your in-depth teaching, should be ready to choose and profit from a niche which interests them.
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boomergp08 Premium
You are welcome John. I feel that between Kyle's explanation and the way I presented my training should cover many of the questions new members may have when they are still unsure of what is a niche and how to narrow them down.
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Josh From Oz Premium
Awesome breakdown, it will be one to be shared next time someone wants to know how to choose a niche
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boomergp08 Premium
Thank you. That was my hope, that it would be a great breakdown of how to select a focused down niche.
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Sipke Premium
Very helpful article, Robert. You know so much and you have the ability to make it very clear, thank you, Marion
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boomergp08 Premium
Thank you Marion. I always try to make my tutorials as easy to understand as possible because sometimes people can learn something easier from a different perspective in the way it is taught.
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WilliamBH Premium
Thanks Robert .. Cheers, William.
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boomergp08 Premium
You are welcome William.
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MKearns Premium
Thanks Robert. You can add this to Kyle's "A niche is a group of people training.
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boomergp08 Premium
You are welcome Michael. I believe my tutorial compliments Kyle's training and his compliments mine.
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eagleswealth Premium
Thanks for taking the time to share every this.
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boomergp08 Premium
You are welcome. It was my pleasure to share this information.
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StepChook Premium
Great tutorial - thanks Rob.
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boomergp08 Premium
Thank you. I am glad you enjoyed my tutorial.
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LouisaB Premium
Nice for the share. Great Source.
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boomergp08 Premium
Thank you and you are welcome Louisa.
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mybiz4u Premium
I thoroughly enjoyed this article. Thanks you so much for your 'education'.
Michelle
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boomergp08 Premium
You are welcome Michelle. I am happy you enjoyed it.
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DreamAngel Premium
Great information! This will be really helpful! Thanks for sharing Rob!


Barbara
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boomergp08 Premium
You are welcome Barbara. I hope it does help others to better understand and find a niche for themselves.
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CWitcher Premium
Thank you so much this help me. I can wait to started
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boomergp08 Premium
You are welcome. I am happy that my training was able to help you.
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Toshmack Premium
Great info, many thanks for sharing.
Cheers, Tosh :)
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boomergp08 Premium
You are welcome Tosh. It was my pleasure for sharing.
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ManakahaCasi Premium
Great quick training on niches! It cuts out the overwhelming aspect of training that the niche course might put some individuals in.
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boomergp08 Premium
Thank you. I just wanted to make it a bit more simplified because for some reason people find it hard to come up with a niche when they are actually engaged in many different niches every day.
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