PAGE 1 – What is a niche and how you can make money from it

PAGE 2 – How to break down a niche and find sub niches

PAGE 3 – Examples of popular niche markets

PAGE 4 – Finding different niches you are already involved with

There is no doubt that Wealthy Affiliate is the premeire online business building and training resource for those selecting a niche and becoming affiliates of companies that supply that niche. However too often I see many new members struggle to find a niche, always asking, what is a niche?


So what exactly is a niche? We are all involved in many different niches every single day but for some reason people cannot grasp that simple fact. Perhaps they just do not know the meaning of the word niche. Though there are a few definitions of the word, let me give you the one that pertains to affiliate marketing.

A niche is an area of a market specializing in one type of product or service. On the upcoming pages of this tutorial I will be giving you examples of some popular niches and how you can break them down into a more focused or specialized sub niche.

When you decide on what that sub niche will be from that more broad niche market, you can then effectively begin to make money within that specific market. And even though the niche market may have several products associated with it, you always want to start out focused and grow broader.


Obviously in order to make money in a niche you first have to select a niche and then focus it down to a specific sub niche of the broader niche market. Before I continue let me give you the definition of what is niche marketing and then how affiliate marketing ties into it.

Niche Marketing – Creating and concentrating all of your online marketing efforts on a small specific and well defined segment of the population. A niche can be created by identifying the needs, the wants, and requirements that are either being poorly supplied or not at all by other people or companies.

For example, a popular niche market is the cosmetics market for African American women. Naturally face makeup is going to need to be different for women with various shades of darker skin than those with lighter skin. Choosing this niche has been proving to be quite profitable.

In order to make money in this particular niche, as is with all other niche markets, you will then have to become an AFFILIATE of various cosmetic companies or retail outlets like Amazon that sell this kind of makeup online. These companies and retail outlets will be paying you for your marketing efforts.

By creating content that promotes your niche and directs your website visitors to these companies via affiliate ads/links, you are now engaging in affiliate marketing. Basically you are promoting other people’s products and directing them to the places that sell these products. In return you get paid a commission.

NEXT UP = How to break down various different niches into sub niches

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Recent messages
DavidMG1 Premium
hi bloomergp08,
whoa, ive been banging my head trying to understand the meaning of a niche, and its 00:45 in the morning and i just read your article. and its finally hit me. you have explained it in such a simple way, even a thicko like me can understand it lol. not only have i understood it. i even did an example ie. i drew a simple house shape and with arrows going out 1 was named bedroom another named lounge etc etc last was garage. the i took each example ie the kitchen then i named all the sub niches in the kitchen, ie fridge,cooker etc etc. i settled for something in that house as my niche. my acheing head is now cured thanks to you.

ps I'm so following you now.
thanks again
boomergp08 Premium
You are welcome David and you did a really good job at discovering the sub niches of the home/house niche.

You just need to take the broad niche and break it down into the smaller sub niches that are associated with it. And if possible break the sub niche down again.

Not all sub niches can be broken down. But here is a broad niche that can be broken down many times. The Automobile niche.

Sub Niches...

Muscle Cars -> Chevrolet -> Corvette -> Classic Corvette -> After-Market Chrome Products

The After-Market Chrome Products for classic Corvettes would be my final focused down niche dealing with products like bumpers, bumper guards, wheels, mirrors, shift knobs,...
JohnWest1 Premium
Your "house" example is perfect.

Anyone can understand the concept.

Great post!
HPearson Premium
Hi Boomer, I have a very broad "caring for a senior dog" niche. On my website can I create small focused "niches" instead of having to create new websites?

For example - dog beds for small dogs as a niche will have a category and a page. The same can be done with another niche such as wheat free canned senior dog food.

Thanks very much.
boomergp08 Premium
If these small focused niches all pertain to senior dog care, then yes you can do that. Not a problem.
NWTDennis Premium
Very comprehensive niche training Robert. But the EOD the challenge of being viewed as an "expert" in a any micro niche comes back to generating a steady stream of relevant posts.

For example ... I've become fairly decent using my desktop computer, but I don't consider myself a "Computer Geek". So how would I compete with the Geek competition in say the "Computer" micro niche you listed ... USB flash drives?
boomergp08 Premium
You do not need to be a computer geek to compete. You just need to provide the information that people are seeking in your respective niche.

Though you may never out-perform the computer geek, does not really matter. You do not need to out-perform but rather provide enough information to share in the revenue stream for that particular niche market.
JohnV Premium
Someone once told me to remember, that if you know 5% more than I do about a subject, you are as good as an expert
boomergp08 Premium
That sounds about right.
norman t Premium
Thank you Robert, what a great keywords tutorial! Extremely well explained. This will help so many of us WA’ers, going forward.

Also, I just begun keyword research in the “how to detox” niche and I have a question: How can I keep all of the “soon to be many” keywords organized?
I know that some people use excel, google docs, etc. If I could just see an example of how this should be organized it would be extremely helpful. Hope you can help me.
boomergp08 Premium
If you are using the WA keyword tool you can always just save your selected keywords to a list and just name the list accordingly.
norman t Premium
Thank you Robert, I will.

Just one other thing: What tool can I use to generate lots (batches) of long tail keywords?
boomergp08 Premium
I am not sure of any tool that is available. I just come up with them on my own. A long tail keyword is generally any keyword that is three or more words long.
norman t Premium
Ok, thanks
philaccardo Premium
Hi, Boomergo:
After reading your tutorial, I realize my site needs badly to become a niche. Now it is just a generalist site on natural remedies for serious diseases But, because I get no comments and no subscribers I think I have to transform it into something more specific, more focused on one or other aspects of natural healing.
I came to the conclusion that perhaps people with serious diseases are so seriously sick that do not have energy enough left to spend time reading about how to heal from them or do not give a damn any more.
So if none cares about healing naturally, perhaps I should spare my efforts to provide real help and write just on herbs or some other sub niche like herbs for a specific purpose (like herbal product that appeal to the vanity of women (like wrinkle fighters, breast enhancers, and similar)
And then I need to find a manufacturer of serious herbal products to affiliate with (now have none)
Please advise.
boomergp08 Premium
Do not focus on the broad niche of natural healing, it is too broad. Yes, you should focus on one specific aspect of natural healing and there are a lot of affiliate programs available to choose from no matter which sub niche you focus on.