Rank High On Search Engines By Taking A Test
A good way for content to rank high with search engines is to make it very relevant.
Content relevancy is when the words in a blog post demonstrate to search engines that your post relates to a particular keyword. The stronger the relevancy to a particular keyword, the higher the rank in search engines when people type in that keyword.
Of course, that doesn't mean literally every single word in your content needs to be relevant, and search engine bots ignore words such as "the", "and", "he", "she", etc.
However, it's important that the words of your blog post overall pertain strongly to the topic the post is about (and to the keyword) so that search engines can easily figure out what the post is about.
For example, if the post is about dog walking and choosing the right leash/harness, then it's good to have good amount of general AND specific terms for various leashes/harnesses and why harnesses are good or bad for dog and use synonyms for dog such as "canine", "hound", "walk", "stroll", "dog park." Omit anything that digresses from the topic.
Before writing each and every piece of content, the rule, of course, is to select a good keyword and the aim to rank high for that keyword. Besides the aforementioned, here are some additional tips for content SEO:
- Include keyword in the title of the blog post
- Include keyword or something having to do with topic of keyword in subheadings. Don't use vacuous subheadings. Here's a webpage that's a good example of subheadings that do nothing to inform search engines of what the post is about: https://www.oomphed.com/attachments/ Instead of "Pay Attention" as a subheading", it would be better off if the subheading was "The Concentrator Attachment." FYI, I discovered this blow dryer website from a YouTube channel that also happened to review FootballSnackHelmets.com website.
- Include keyword somewhere in first or second paragraph of post.
After you've written your post, you can put it to the test to find out its relevancy to a particular keyword. If the relevancy is high, then the post will likely rank high on SERP.
And here's a website I discovered yesterday where you can test your content. http://ntopic.org/
You have to register before you can use it, but the page where you test the content is here: http://ntopic.org/writer.php
You can use it for FREE to test whether the relevancy of your content is high or low, and then change some words if needed to make it more relevant for a particular keyword. There's also an UPGRADE option with more features, but I don't think it's necessarily necessary.
Right now, I'm on hiatus and don't have a website. However, I'll be using this content relevancy tester when I have a website in about 1 month and need to add content regularly and get it ranked for keywords.